Grey Alchemy Logo (Dark)
Digital Marketing

Keys to Social Media Success

Keys to Achieving Social media Success

When it comes to social media, one thing proves true time and time again—mediocre content leads to little or no engagements, followers, and shares, while it will also potentially damage your brand preference and affinity scores. This is why it is essential for every brand to understand its business inside out as well as the audiences it is addressing on social media.


Ultimate Goal: Brand Affinity

The most sought-after connection a brand can have with its customers is brand affinity. When brand affinity is achieved, it means customers have made an emotional connection with the brand, which can lead to actual purchase. Here are some useful content marketing tips for your brand that will help you become successful on social media.


Step 1 — Brand Personality / Tone of Voice 

Step one is figuring out how a brand’s tone of voice should sound. Making sure a brand’s social media has creativity, personality, and liveliness in its online copy not only boosts its appeal but also encourages audiences to engage more.

Wendy’s: “If you’re frozen, you’re gonna get burned.” Arguably mean, but undeniably a personality!

If you're frozen, you're gonna get burned.

Posted by Wendy's on Sunday, 4 February 2018


Step 2 — Visuals 

Incorporate a consistent art direction throughout each social media channel. A strong art direction is one that accurately represents the brand and is designed for audiences to easily remember the brand’s visual “look”. Invest in growing a solid collection of engaging visual content, including high-quality photography, videos, animations, and graphics. Aim to make audiences stop to check out the content while they’re scrolling through social media.

Talenti: Talk about curated feeds! A+ for visual effort.

Talenti Instagram Feed


Step 3 — Value to Readers

Bear in mind, successful content on social media is relatable and useful to the brand’s core audiences. Once audiences find the content being released valuable, they will most likely continue to keep an eye out for future posts. Avoid publishing hard-sell sounding content whenever possible as this de-personalizes the brand. To flourish on social media, brands need to invest in putting out creative, organic, and valuable content.

Google: Feeding all the curious souls with fun facts.

Nat & Friends: Wi-Fi Sneak Peek

Why Wi-Fi waves are more like a 🍩 than a 🍕, plus 24 other Wi-Fi facts to explore on the latest episode of Nat & Friends →

Posted by Google on Friday, 18 August 2017


Step 4 – Content Variety 

Step four is coming up with a variety of content types. These may include canvas, carousel, GIF, multi-picture, user-generated content, or video posts. Regularly sharing interesting articles and stories related to the brand and the lifestyle it represents will keep the brand in its audience’s mind. The idea here is to go beyond the ordinary product-centric brand-related content and to convey an aspirational lifestyle around your brand.

Tieks by Gavrieli: Making the most out of the carousel format.

Explore Tieks anatomy to find out what makes Tieks the most versatile ballet flats in the world.

Posted by Tieks by Gavrieli on Friday, 17 February 2017


Step 5 — Be Resourceful 

Lastly, never become too comfortable with the content being published. Observe the types of content your audience engages most with, as that will help guide you in planning content out. Keep yourself in the loop and educated with regular updates in the world of social media and content marketing. Be resourceful and you’ll be surprised to find plenty of inspiration and knowledge readily available.

LEGO: Giving every Star Wars episode a run for its money with this 360° video.

LEGO Star Wars 360 Video Experience

It's LEGO Star Wars like never before… in 360! 💫 Join Rey and Finn against the First Order, and put yourself in the middle of the action.

Posted by LEGO on Tuesday, 26 September 2017

Related Blogs

We use cookies to enhance your website browsing experience, serve personalised ads, and analyse traffic. You can find out more about the way we use cookies in our Privacy Policy and you can manage your own cookie settings by clicking on Cookie Preferences.

Privacy Preferences

Your Cookie Preferences

Allow All
Manage Consent Preferences
  • Functional Cookies
    Always Active

    These cookies are required for optimum operation of the website and cannot be disabled. They allow us to offer you the key functions of the website, provide you with online advice and secure our website against any attempted fraud.
    Cookies Details

  • Analytical Cookies

    These cookies are used to measure and analyse our website audience (visitor volume, pages viewed, average browsing time, etc.) to help us improve its performance. By accepting these cookies, you are helping us to improve our website.
    Cookies Details

  • Content Personalisation & Advertising Cookies

    These cookies are used to provide visitors with customized content and advertisements based on the pages you visited previously. These cookies are also used for Grey Alchemy advertisements displayed on third-party websites, including social media, and are tailored to your preferences and to help us measure the effectiveness of our advertising campaigns.
    Cookies Details