We design strategic Pay-Per-Click (PPC) campaigns on Google AdWords to direct quality visitors to your website and to drive conversions at the most profitable cost. To obtain these results, we spare no effort in designing campaigns with an appealing message that will resonate with the target audiences that matter to you.
We begin with an initial research and analysis phase where we study your competitiors and learn what makes your business tick. Only then do we develop a sophisticated keyword and bidding strategy, create compelling ads, and run your Google AdWords campaigns.
PPC Campaign Planning
We engage in in-depth keyword research, grouping them into lists and relevant ad groups in order to target your audiences. We also identify negative keywords and phrases to guarantee that Google doesn’t serve your ads to irrelevant audiences. We then set up your campaign’s bidding strategy and bring you the best ROI possible by managing your budget as if it were our own money.
Ad Creative & Conversion Setup
Depending on your marketing goals, different campaign types can be used, whether that’s Google Search, Display, Video, or remarketing. Our skilled copywriters will craft bespoke ad copy to ensure that the right message is delivered to match your audience search intent. Our creative team will be on hand to develop rich media visuals for your display campaigns and to create dedicated website landing pages from your ads, driving optimum conversion results.
Campaign Management & Optimization
Once your campaigns are launched, we monitor them closely and optimize them continually. The first weeks are dedicated to website traffic analysis, A/B testing, and fine tuning campaign settings to ensure the best performance at the lowest cost per action possible. We stalk every campaign’s performance throughout its duration to provide you with transparent results and regular reports.
Campaign Management & Optimization
Once your campaigns are launched, we monitor them closely and optimize them continually. The first weeks are dedicated to website traffic analysis, A/B testing, and fine tuning campaign settings to ensure the best performance at the lowest cost per action possible. We stalk every campaign’s performance throughout its duration to provide you with transparent results and regular reports.
