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Design & Branding

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Online, your brand is constantly competing to be seen and remembered: when it comes to standing out from the crowd, the creative team at Grey Alchemy is your brand’s winning hand.

Brand Identity Development

Brand Identity

Our creative team crafts bespoke brand identities that work as well on a smartphone as they do in the real world.

The first step towards creating a bulletproof brand identity? Research and analysis. Our strategic planners work closely with our designers to create a cohesive brand identity that is completely in line with your company’s services, ethos and values. Before we put cursor to Adobe Illustrator, we’ve already learned all there is to know about your target groups, your brand persona and your value proposition. (And if you’re a brand-new business starting from scratch? No worries — we do company and product naming and corporate identity development too.)

From there, we build up the basics — logo design, color palette, typography, custom icons — and expand out into bespoke assets for every purpose, with everything from in-store visual communication to company stationery and business card design.

Branding and Visual Communication
Branding and Visual Communication

From there, we build up the basics — logo design, color palette, typography, custom icons — and expand out into bespoke assets for every purpose, with everything from in-store visual communication to company stationery and business card design.

Art Direction

Art Direction

We recognize that engaging design enables lasting impressions. Strong creative direction has the power to trigger recall and boost brand affinity. Our clued-up creative team is here to provide just that.

Whether you’re launching or revamping a brand, we create customized art directions that are always optimized for digital use. From visual guidelines for display banners to full-stack social media execution — we’re talking editable artwork templates, Instagram gallery planning, Stories curation and more — we apply our expertise to everything from website art direction to comprehensive photography and videography guidelines.

Photography &
Video Production

From social media always-on content to hero campaign assets, our photo & video production team works precisely to your specifications.

Whether you’re looking for a sophisticated set of Instagram Stories, a catchy brand awareness video, or live event coverage on social media, we incorporate key aspects of your brand story into visual production that will resonate with your target audiences.

Photography &
Video Production

From social media always-on content to hero campaign assets, our photo & video production team works precisely to your specifications.

Whether you’re looking for a sophisticated set of Instagram Stories, a catchy brand awareness video, or live event coverage on social media, we incorporate key aspects of your brand story into visual production that will resonate with your target audiences.

Graphic Design

Graphic Design

We know we only have seconds to win attention. Communication design is our strength, and our graphic design approach is simple yet outstanding. Our aim? To convey everything you need to know, right away. And to look great while doing it.

Web Design

Ever visited a website on your smartphone that is impossible to navigate? Floating icons, truncated text, broken links… It’s not pretty, it’s not functional and it lowers your brand credibility.

Our creative team, copywriters and SEO specialists work together to build your brand’s website content architecture, ensuring that the user experience is simple, seamless and intuitive. From interactive icons to built-in contact forms, we make sure that every aspect of your website shows off your brand at its best.

Web Design
Web Design

Web Design

Ever visited a website on your smartphone that is impossible to navigate? Floating icons, truncated text, broken links… It’s not pretty, it’s not functional and it lowers your brand credibility.

Our creative team, copywriters and SEO specialists work together to build your brand’s website content architecture, ensuring that the user experience is simple, seamless and intuitive. From interactive icons to built-in contact forms, we make sure that every aspect of your website shows off your brand at its best.

Motion Design
& Animation

Motion graphics can upgrade your company’s brand perception from ‘pretty cool’ to ‘where do I sign up?’ in seconds. Our motion designers create animated event flyers, infographics or full-length branded animations that complement your brand identity and add value to your company’s digital presence.

Illustration

Putting pen to paper is one thing. Advanced digital illustration is another.

Our creative team’s illustration experts are shapeshifters, able to adapt to every online artistic challenge. From hand-drawn flourishes on graphic artworks to ornate, illustration-centric brand identities, the creatives at Grey Alchemy are more than up for the challenge.

Illustration
Illustration

Illustration

Putting pen to paper is one thing. Advanced digital illustration is another.

Our creative team’s illustration experts are shapeshifters, able to adapt to every online artistic challenge. From hand-drawn flourishes on graphic artworks to ornate, illustration-centric brand identities, the creatives at Grey Alchemy are more than up for the challenge.