Grey Alchemy Logo (Light)

Water Library

Food & Beverage Case Study

Scroll down to see more

The Challenge

Water Library provides diners with some of Thailand’s best fine dining experiences. With great ambition, they launched multiple fine dining and casual dining concept restaurants. While this aggressive expansion proved to be a sound business move with the group having built a reputation for delivering exceptional dining experiences, the group needed additional help.


and Scalable Branding

We created a modern, differentiated, and easily scalable “by Water Library” branding for their casual dining restaurants.

Water Library logo   Water Library Graphic Design   Water Library Branding sign

Sharing Water Library’s Story With The Rest Of The World

This included a well suited and media friendly press kit for all of the mother brand’s restaurants and the creation of engaging stories and insights from the chefs, sommeliers, and other key stakeholders.

Website Revamp

The group’s website features a simplified online booking system for all their venues in dual languages (Thai and English), and we also set up single page microsites for each of their Water Library and By Water Library venues. This allowed for highlighting the group’s mother brand while showcasing and differentiating their sub-brands.


Creating A Strong Brand Community


Our comprehensive social media strategy involved a complete makeover of Water Library’s social media setup. We developed their follower base and created daily content for their social media platforms illustrating their strive for perfection, dedication, and craftsmanship behind each of their concepts. We ran highly targeted advertising campaigns to raise awareness of their upcoming venues and rolled out affinity campaigns with specific calls-to-action to help communicate their activities and convert brand preference and equity into sales.


Key Results



New Facebook fans



Monthly social
media reach



Monthly social media



Successful event

We use cookies to enhance your website browsing experience, serve personalised ads, and analyse traffic. You can find out more about the way we use cookies in our Privacy Policy and you can manage your own cookie settings by clicking on Cookie Preferences.

Privacy Preferences

Your Cookie Preferences

Allow All
Manage Consent Preferences
  • Functional Cookies
    Always Active

    These cookies are required for optimum operation of the website and cannot be disabled. They allow us to offer you the key functions of the website, provide you with online advice and secure our website against any attempted fraud.
    Cookies Details

  • Analytical Cookies

    These cookies are used to measure and analyse our website audience (visitor volume, pages viewed, average browsing time, etc.) to help us improve its performance. By accepting these cookies, you are helping us to improve our website.
    Cookies Details

  • Content Personalisation & Advertising Cookies

    These cookies are used to provide visitors with customized content and advertisements based on the pages you visited previously. These cookies are also used for Grey Alchemy advertisements displayed on third-party websites, including social media, and are tailored to your preferences and to help us measure the effectiveness of our advertising campaigns.
    Cookies Details