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Oskar

Food & Beverage Case Study

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The Challenge

Oskar approached us when they had already made it. What was missing was a “face” to communicate that success to the rest of the world. One of Grey Alchemy’s oldest clients and one of Bangkok’s most successful bars & restaurants, their success was lacking communication tools to build a community around their brand and the Oskar experience.

Prolonging the Maturity Stage

This was achieved through the use of social media, public relations, website redesign, and branding. Oskar was destined to expand regionally out of Thailand. With their sights set on Cambodia, the management team is already working with Grey Alchemy in rolling out online media marketing strategies for this expansion.

Oskar Bistro Social Media Marketing 1Oskar Bistro Social Media Marketing 2Oskar Bistro Social Media Marketing 3Oskar Bistro Social Media Marketing 4

Building a Community on Social Media

We reconnected with Oskar’s current fans while reaching out to the broader community. By creating a lively platform for fans and customers, we have successfully promoted their events, and cemented some of their promotions like the Wednesday Ladies’ Night, which has become one of Bangkok’s most successful weekly F&B events. We’ve also made Oskar’s value proposition clear: a friendly atmosphere, hearty food, great drinks, and good wines at excellent value for money.

Website Facelift

Our creative partner Invisible Ink used design elements that were modern and created a single page responsive website including an event plugin and online reservation capability.

We successfully conveyed the homely ambiance and friendly vibes at Oskar that their customers have come to love.

OskarWeb

Comprehensive
Press Kit

We created an advanced media-friendly press kit that detailed Oskar’s story, philosophy, people behind the concept and success as well as the food and drinks menu. The result was a highly accessible communication tool to assist the media in telling Oskar’s story effectively.

Consistent Flyer Branding

To further maintain consistency in Oskar’s branding and visual identity, our creative partner designed flyers for Oskar’s points-of-sales, social media events, and promotions.

Oskar_Presskit

Comprehensive
Press Kit

We created an advanced media-friendly press kit that detailed Oskar’s story, philosophy, people behind the concept and success as well as the food and drinks menu. The result was a highly accessible communication tool to assist the media in telling Oskar’s story effectively.

Oskar_poster

Consistent
Flyer Branding

To further maintain consistency in Oskar’s branding and visual identity, our creative partner designed flyers for Oskar’s points-of-sales, social media events, and promotions.

Key Results

Occupany-Rate-Icon

27,000+

New Facebook fans

Impressions-Icon

19,000,000+

Impressions

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Event

Attendance highly
successful

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400,000+

Stories created

” Grey Alchemy helped us structure our communications and made our brand clear and consistent. Their efforts helped give us a stronger visibility and presence in Bangkok, Thailand, and Southeast Asia. We were able to access a wider geographical area and reach new target groups through targeted social media advertising and our revamped web site. They also helped us create efficient tools for reservations and sharing Oskar’s story with the rest of the world. This resulted in new customers for the venue, and raising overall attendance at our various events. “

Jeremie Sebag
General Manager
Oskar Bistro