{"id":855,"date":"2017-10-01T00:01:42","date_gmt":"2017-09-30T17:01:42","guid":{"rendered":"https:\/\/grey-dev.topgunz.in.th\/?page_id=855"},"modified":"2023-07-31T12:11:19","modified_gmt":"2023-07-31T05:11:19","slug":"work-marriott","status":"publish","type":"page","link":"https:\/\/greyalchemy.com\/work\/marriott\/","title":{"rendered":"Marriott"},"content":{"rendered":"<section class=\"wpb-content-wrapper\"><p>[vc_section][vc_row][vc_column][vc_empty_space height=&#8221;50px&#8221;][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1508787665623{padding-top: 60px !important;}&#8221;][vc_column css_animation=&#8221;bottom-to-top&#8221; width=&#8221;1\/2&#8243; offset=&#8221;vc_col-lg-offset-1 vc_col-lg-5 vc_col-md-offset-0 vc_col-sm-offset-0 vc_col-xs-offset-1 vc_col-xs-10&#8243;][vc_column_text]<\/p>\n<h3 class=\"p1\"><span style=\"color: #a0072b;\"><b>The Challenge <\/b><\/span><\/h3>\n<p>[\/vc_column_text][\/vc_column][vc_column css_animation=&#8221;bottom-to-top&#8221; width=&#8221;1\/2&#8243; offset=&#8221;vc_col-lg-offset-0 vc_col-md-offset-0 vc_col-sm-offset-0 vc_col-xs-offset-1 vc_col-xs-10&#8243;][vc_column_text]<\/p>\n<p class=\"p1\">The world\u2019s largest hospitality chain approached us to launch their new properties in Thailand in February 2016, starting with their new flagship resort in Hua Hin. Grey Alchemy was tasked to establish the property\u2019s social media presence and convert new generations of travelers into Marriott\u2019s customers. Our objectives were:<\/p>\n<p>[\/vc_column_text][vc_column_text]<\/p>\n<ul>\n<li class=\"li1\">To build awareness for Hua Hin Marriott Resort &amp; Spa among Marriott\u2019s desired target groups \u2013 Bangkok weekenders and young, social media-savvy travelers in particular.<\/li>\n<li class=\"li1\">To recruit relevant followers for Hua Hin Marriott Resort &amp; Spa\u2019s social media platforms.<\/li>\n<li class=\"li1\">To boost direct booking on <span style=\"color: #800000;\"><a style=\"color: #800000;\" href=\"http:\/\/www.marriott.com\/hotels\/travel\/hhqmr-hua-hin-marriott-resort-and-spa\/\" target=\"_blank\" rel=\"noopener noreferrer\">huahinmarriott.com<\/a><\/span>.<\/li>\n<li class=\"li1\">To rapidly increase room occupancy right from the onset.<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][\/vc_section][vc_section full_width=&#8221;stretch_row_content&#8221; css_animation=&#8221;fadeIn&#8221; css=&#8221;.vc_custom_1516857757909{background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221;][vc_row][vc_column offset=&#8221;vc_hidden-sm vc_hidden-xs&#8221; css=&#8221;.vc_custom_1596400375440{padding-top: 500px !important;padding-bottom: 500px !important;background-image: url(https:\/\/greyalchemy.com\/wp-content\/uploads\/2020\/08\/Hospitality-Marketing-Case-Study.jpg?id=5193) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221;][\/vc_column][\/vc_row][vc_row][vc_column css=&#8221;.vc_custom_1596400363242{margin-right: 0px !important;margin-left: 0px !important;padding-top: 200px !important;padding-right: 0px !important;padding-bottom: 200px !important;padding-left: 0px !important;background-image: url(https:\/\/greyalchemy.com\/wp-content\/uploads\/2020\/08\/Hospitality-Marketing-Case-Study.jpg?id=5193) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221; offset=&#8221;vc_hidden-lg vc_hidden-md&#8221;][\/vc_column][\/vc_row][\/vc_section][vc_section full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1516270046788{background-color: #ffffff !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221;][vc_row][vc_column css_animation=&#8221;none&#8221; offset=&#8221;vc_col-lg-offset-1 vc_col-lg-11 vc_col-md-offset-1 vc_col-md-10 vc_col-sm-offset-1 vc_col-xs-offset-1 vc_col-xs-10&#8243;][vc_column_text]<\/p>\n<h3 class=\"p1\"><span style=\"color: #a0072b;\">Recruiting the Right Fans<\/span><\/h3>\n<p>[\/vc_column_text][vc_column_text]<\/p>\n<p class=\"p1\">Targeting customer groups with the highest potential for lifetime value was among our top priorities. We identified two key factors for this: the cost of customer acquisition and their potential for repeat business.<\/p>\n<p class=\"p1\">We focused on Marriott\u2019s desired target group of young, sophisticated, and tech-savvy travelers while developing other target groups that had emerged from our own research, including local as well as overseas audiences.<\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][\/vc_section][vc_section full_width=&#8221;stretch_row_content&#8221; content_placement=&#8221;top&#8221; css=&#8221;.vc_custom_1516812306521{background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221;][vc_row][vc_column css=&#8221;.vc_custom_1516812560468{margin-right: 0px !important;margin-left: 0px !important;padding-right: 0px !important;padding-left: 0px !important;}&#8221;][vc_raw_html css=&#8221;.vc_custom_1524305680574{margin-right: 0px !important;margin-left: 0px !important;padding-right: 0px !important;padding-left: 0px !important;}&#8221;]JTNDdmlkZW8lMjB3aWR0aCUzRCUyMjEwMCUyNSUyMiUyMGhlaWdodCUzRCUyMmF1dG8lMjIlMjBhdXRvcGxheSUyMGxvb3AlM0UlMEElMDklM0Nzb3VyY2UlMjBzcmMlM0QlMjIlMkYlMkZncmV5YWxjaGVteS5jb20lMkZ3cC1jb250ZW50JTJGdXBsb2FkcyUyRjIwMTglMkYwMSUyRkh1YS1IaW4tTWFycmlvdHRfdmlkZW9fMy0ubXA0JTIyJTIwdHlwZSUzRCUyMnZpZGVvJTJGbXA0JTIyJTNFJTBBJTNDJTJGdmlkZW8lM0U=[\/vc_raw_html][\/vc_column][\/vc_row][\/vc_section][vc_section][vc_row css=&#8221;.vc_custom_1508850004125{padding-top: 40px !important;}&#8221;][vc_column css_animation=&#8221;none&#8221; width=&#8221;1\/2&#8243; offset=&#8221;vc_hidden-sm vc_hidden-xs&#8221;][vc_column_text]<\/p>\n<p style=\"text-align: center;\"><img decoding=\"async\" class=\"size-large wp-image-915 aligncenter\" src=\"\/\/greyalchemy.com\/wp-content\/uploads\/2017\/10\/Hua-Hin-Marriott-content-679x1024.jpg\" alt=\"Hua-Hin-Marriott-content\" width=\"80%\" srcset=\"https:\/\/greyalchemy.com\/wp-content\/uploads\/2017\/10\/Hua-Hin-Marriott-content-679x1024.jpg 679w, https:\/\/greyalchemy.com\/wp-content\/uploads\/2017\/10\/Hua-Hin-Marriott-content-199x300.jpg 199w, https:\/\/greyalchemy.com\/wp-content\/uploads\/2017\/10\/Hua-Hin-Marriott-content-768x1158.jpg 768w, https:\/\/greyalchemy.com\/wp-content\/uploads\/2017\/10\/Hua-Hin-Marriott-content.jpg 836w\" sizes=\"(max-width: 679px) 100vw, 679px\" \/><\/p>\n<p>[\/vc_column_text][\/vc_column][vc_column css_animation=&#8221;none&#8221; width=&#8221;1\/2&#8243; offset=&#8221;vc_col-lg-5 vc_col-md-offset-0 vc_col-sm-offset-0 vc_hidden-sm vc_col-xs-offset-1 vc_col-xs-10 vc_hidden-xs&#8221;][vc_empty_space height=&#8221;60px&#8221;][vc_column_text]<\/p>\n<h3><span style=\"color: #a0072b;\">Content Strategy <\/span><\/h3>\n<p>[\/vc_column_text][vc_column_text]<\/p>\n<p class=\"p1\">In order to make the Hua Hin Marriott Resort &amp; Spa stand out among other highly competitive tourist destinations, <span style=\"color: #800000;\"><a style=\"color: #800000;\" href=\"\/content-marketing\/\" target=\"_blank\" rel=\"noopener noreferrer\">content marketing<\/a><\/span> was key.<\/p>\n<p class=\"p1\">We quickly identified a content routine highlighting Hua Hin Marriott\u2019s key features and benefits while selling the \u2018Hua Hin getaway dream\u2019 that resonated well with the target audiences. By attracting them to follow our channels, keeping them engaged with the content, and having them share it with their friends, we funneled parts of this fan base into Marriott\u2019s customers.<\/p>\n<p class=\"p1\">Another key aspect of our content strategy was to tie in a call-to-action with our most engaging content to channel audiences to the <span style=\"color: #800000;\"><a style=\"color: #800000;\" href=\"http:\/\/www.marriott.com\/hotels\/travel\/hhqmr-hua-hin-marriott-resort-and-spa\/\" target=\"_blank\" rel=\"noopener noreferrer\">huahinmarriott.com<\/a><\/span> website and trigger their vacation bookings.<\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][\/vc_section][vc_section full_width=&#8221;stretch_row_content&#8221; css=&#8221;.vc_custom_1516854885806{padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;}&#8221;][vc_row css=&#8221;.vc_custom_1516854900941{padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;}&#8221;][vc_column offset=&#8221;vc_hidden-lg vc_hidden-md&#8221; css=&#8221;.vc_custom_1516854705428{margin-right: 0px !important;margin-left: 0px !important;padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;}&#8221;][vc_column_text css=&#8221;.vc_custom_1524305732701{padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;}&#8221;]<img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-large wp-image-915\" style=\"padding: 0;\" src=\"\/\/greyalchemy.com\/wp-content\/uploads\/2017\/10\/Hua-Hin-Marriott-content-679x1024.jpg\" alt=\"Hua-Hin-Marriott-content\" width=\"640\" height=\"965\" srcset=\"https:\/\/greyalchemy.com\/wp-content\/uploads\/2017\/10\/Hua-Hin-Marriott-content-679x1024.jpg 679w, https:\/\/greyalchemy.com\/wp-content\/uploads\/2017\/10\/Hua-Hin-Marriott-content-199x300.jpg 199w, https:\/\/greyalchemy.com\/wp-content\/uploads\/2017\/10\/Hua-Hin-Marriott-content-768x1158.jpg 768w, https:\/\/greyalchemy.com\/wp-content\/uploads\/2017\/10\/Hua-Hin-Marriott-content.jpg 836w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;5\/6&#8243; offset=&#8221;vc_hidden-lg vc_hidden-md vc_col-xs-offset-1 vc_col-xs-10&#8243;][vc_column_text]<\/p>\n<h3><span style=\"color: #a0072b;\">Content Strategy <\/span><\/h3>\n<p>[\/vc_column_text][vc_column_text]<\/p>\n<p class=\"p1\">In order to make the Hua Hin Marriott Resort &amp; Spa stand out among other highly competitive tourist destinations, <span style=\"color: #800000;\"><a style=\"color: #800000;\" href=\"\/content-marketing\/\" target=\"_blank\" rel=\"noopener noreferrer\">content marketing<\/a><\/span> was key.<\/p>\n<p class=\"p1\">We quickly identified a content routine highlighting Hua Hin Marriott\u2019s key features and benefits while selling the \u2018Hua Hin getaway dream\u2019 that resonated well with the target audiences. By attracting them to follow our channels, keeping them engaged with the content, and having them share it with their friends, we funneled parts of this fan base into Marriott\u2019s customers.<\/p>\n<p class=\"p1\">Another key aspect of our content strategy was to tie in a call-to-action with our most engaging content to channel audiences to the<span style=\"color: #800000;\"> <a style=\"color: #800000;\" href=\"http:\/\/www.marriott.com\/hotels\/travel\/hhqmr-hua-hin-marriott-resort-and-spa\/\" target=\"_blank\" rel=\"noopener noreferrer\">huahinmarriott.com<\/a><\/span> website and trigger their vacation bookings.<\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][\/vc_section][vc_section full_width=&#8221;stretch_row&#8221; full_height=&#8221;yes&#8221; css=&#8221;.vc_custom_1508852205504{margin-right: 0px !important;margin-bottom: 0px !important;margin-left: 0px !important;padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;}&#8221;][vc_row full_width=&#8221;stretch_row_content&#8221;][vc_column width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1508852048119{padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;}&#8221;][vc_column_text css=&#8221;.vc_custom_1508850991272{padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;}&#8221;]<img decoding=\"async\" class=\"alignnone size-large wp-image-931\" style=\"padding: 0;\" src=\"\/\/greyalchemy.com\/wp-content\/uploads\/2017\/10\/2017-08-29-Hua-Hin-Marriott-content-left01-1024x524.jpg\" alt=\"Hua-Hin-Marriott-content\" width=\"100%\" srcset=\"https:\/\/greyalchemy.com\/wp-content\/uploads\/2017\/10\/2017-08-29-Hua-Hin-Marriott-content-left01-1024x524.jpg 1024w, https:\/\/greyalchemy.com\/wp-content\/uploads\/2017\/10\/2017-08-29-Hua-Hin-Marriott-content-left01-300x153.jpg 300w, https:\/\/greyalchemy.com\/wp-content\/uploads\/2017\/10\/2017-08-29-Hua-Hin-Marriott-content-left01-768x393.jpg 768w, https:\/\/greyalchemy.com\/wp-content\/uploads\/2017\/10\/2017-08-29-Hua-Hin-Marriott-content-left01.jpg 1269w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>[\/vc_column_text][vc_row_inner][vc_column_inner offset=&#8221;vc_col-lg-offset-4 vc_col-lg-7 vc_col-md-offset-4 vc_col-md-7 vc_col-sm-offset-3 vc_col-xs-offset-1 vc_col-xs-10&#8243; css=&#8221;.vc_custom_1516868041726{padding-top: 20px !important;}&#8221;][vc_column_text css_animation=&#8221;bottom-to-top&#8221;]<\/p>\n<h3 class=\"p1\"><span style=\"color: #a0072b;\"><b>Social Media Advertising<\/b><\/span><\/h3>\n<p>[\/vc_column_text][vc_column_text css_animation=&#8221;bottom-to-top&#8221; css=&#8221;.vc_custom_1596397309822{margin-top: 0px !important;margin-right: 0px !important;margin-bottom: 0px !important;margin-left: 0px !important;padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;}&#8221;]<\/p>\n<p class=\"p1\">To complement our content strategy, we developed creative ad campaigns to communicate Hua Hin Marriott\u2019s aggressive launch promotion through a variety of Facebook and Instagram ad creative tools. From single-image website conversion ads to the more advanced formats such as carousels, slideshows, and canvas, we engaged the targeted audiences and captured their attention with content served in diverse forms using the latest tools in <span style=\"color: #800000;\"><a style=\"color: #800000;\" href=\"\/social-media-agency-bangkok\/\" rel=\"noopener noreferrer\">social media marketing<\/a><\/span>.<\/p>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1508851367951{padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;}&#8221;][vc_column_text css=&#8221;.vc_custom_1516860256497{margin-top: 0px !important;margin-right: 0px !important;margin-bottom: 0px !important;margin-left: 0px !important;padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;}&#8221;]<img decoding=\"async\" class=\"alignnone size-large wp-image-944\" style=\"padding: 0;\" src=\"\/\/greyalchemy.com\/wp-content\/uploads\/2018\/01\/Right-Marriott.jpg\" alt=\"Hua-Hin-Marriott-content\" width=\"100%\" \/>[\/vc_column_text][\/vc_column][\/vc_row][\/vc_section][vc_section full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1516867944706{padding-top: 50px !important;padding-bottom: 30px !important;background-image: url(\/\/greyalchemy.com\/wp-content\/uploads\/2017\/10\/Hua-Hin-Marriott-Advertising-Strategy.jpg?id=954) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221;][vc_row][vc_column css_animation=&#8221;none&#8221;][vc_empty_space height=&#8221;50px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column css_animation=&#8221;none&#8221; width=&#8221;1\/2&#8243; offset=&#8221;vc_col-lg-offset-1 vc_col-lg-3 vc_col-xs-offset-1 vc_col-xs-10&#8243;][vc_column_text]<\/p>\n<h3><span style=\"color: #ffffff;\">Summary<\/span><\/h3>\n<p>[\/vc_column_text][\/vc_column][vc_column css_animation=&#8221;none&#8221; width=&#8221;1\/2&#8243; offset=&#8221;vc_col-lg-offset-0 vc_col-lg-8 vc_col-md-offset-0 vc_col-sm-offset-0 vc_col-xs-offset-1 vc_col-xs-10&#8243;][vc_column_text css=&#8221;.vc_custom_1516853627042{padding-top: 0px !important;}&#8221;]<\/p>\n<p class=\"p1\"><span style=\"color: #ffffff;\">With an aggressive online advertising and intricate content strategy, Hua Hin Marriott Resort &amp; Spa now enjoys a vibrant Facebook presence and community. It has also achieved an exceptionally high occupancy rate within the first three months of operation, making it one of the most successful Marriott property launches in recent times.<\/span><\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=&#8221;50px&#8221;][\/vc_column][\/vc_row][\/vc_section][vc_section full_width=&#8221;stretch_row_content&#8221; content_placement=&#8221;top&#8221; parallax=&#8221;content-moving&#8221; parallax_speed_bg=&#8221;1.1&#8243; css=&#8221;.vc_custom_1516856695515{padding-top: 0px !important;padding-bottom: 20px !important;}&#8221;][vc_row][vc_column parallax=&#8221;content-moving&#8221; parallax_image=&#8221;989&#8243; parallax_speed_bg=&#8221;1.2&#8243; offset=&#8221;vc_hidden-sm vc_hidden-xs&#8221;][vc_empty_space height=&#8221;700px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column offset=&#8221;vc_hidden-lg vc_hidden-md&#8221; css=&#8221;.vc_custom_1516857203387{margin-right: 0px !important;margin-left: 0px !important;padding-top: 100px !important;padding-right: 0px !important;padding-bottom: 100px !important;padding-left: 0px !important;background-image: url(\/\/greyalchemy.com\/wp-content\/uploads\/2017\/10\/Hua-Hin-Marriott-Key-Results.jpg?id=989) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221;][\/vc_column][\/vc_row][\/vc_section][vc_section css=&#8221;.vc_custom_1508921717814{padding-top: 80px !important;}&#8221;][vc_row][vc_column css_animation=&#8221;none&#8221;][vc_column_text]<\/p>\n<h2 style=\"text-align: center;\"><span style=\"color: #a0072b;\">Key Results<\/span><\/h2>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=&#8221;bottom-to-top&#8221;][vc_column width=&#8221;1\/3&#8243;][vc_column_text el_class=&#8221;key-results-item&#8221;]<img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-996 size-medium\" src=\"\/\/greyalchemy.com\/wp-content\/uploads\/2017\/10\/Facebook-Fans-Icon-300x240.png\" alt=\"Facebook-Fans-Icon\" width=\"300\" height=\"240\" srcset=\"https:\/\/greyalchemy.com\/wp-content\/uploads\/2017\/10\/Facebook-Fans-Icon-300x240.png 300w, https:\/\/greyalchemy.com\/wp-content\/uploads\/2017\/10\/Facebook-Fans-Icon.png 350w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<p style=\"text-align: center; font-family: 'Montserrat', sans-serif; font-size: 35px; font-weight: 600;\"><span style=\"color: #333333;\">55,000+<\/span><\/p>\n<p style=\"text-align: center;\">New Facebook fans<\/p>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/3&#8243;][vc_column_text el_class=&#8221;key-results-item&#8221;]<img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-1001 size-medium\" src=\"\/\/greyalchemy.com\/wp-content\/uploads\/2017\/10\/Impressions-Icon-300x240.png\" alt=\"Impressions-Icon\" width=\"300\" height=\"240\" srcset=\"https:\/\/greyalchemy.com\/wp-content\/uploads\/2017\/10\/Impressions-Icon-300x240.png 300w, https:\/\/greyalchemy.com\/wp-content\/uploads\/2017\/10\/Impressions-Icon.png 350w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<p style=\"text-align: center; font-family: 'Montserrat', sans-serif; font-size: 35px; font-weight: 600;\"><span style=\"color: #333333;\">19,000,000+<\/span><\/p>\n<p style=\"text-align: center;\">Impressions<\/p>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/3&#8243;][vc_column_text el_class=&#8221;key-results-item&#8221;]<img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-1011 size-medium\" src=\"\/\/greyalchemy.com\/wp-content\/uploads\/2017\/10\/Reach-Icon-300x240.png\" alt=\"Reach-Icon\" width=\"300\" height=\"240\" srcset=\"https:\/\/greyalchemy.com\/wp-content\/uploads\/2017\/10\/Reach-Icon-300x240.png 300w, https:\/\/greyalchemy.com\/wp-content\/uploads\/2017\/10\/Reach-Icon.png 350w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<p style=\"text-align: center; font-family: 'Montserrat', sans-serif; font-size: 35px; font-weight: 600;\"><span style=\"color: #333333;\">10,000,000+<\/span><\/p>\n<p style=\"text-align: center;\">Facebook users reached<\/p>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/3&#8243;][vc_column_text el_class=&#8221;key-results-item&#8221;]<img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-1012 size-full\" src=\"\/\/greyalchemy.com\/wp-content\/uploads\/2017\/10\/Stories-Icon.png\" alt=\"Stories-Icon\" width=\"350\" height=\"280\" srcset=\"https:\/\/greyalchemy.com\/wp-content\/uploads\/2017\/10\/Stories-Icon.png 350w, https:\/\/greyalchemy.com\/wp-content\/uploads\/2017\/10\/Stories-Icon-300x240.png 300w\" sizes=\"(max-width: 350px) 100vw, 350px\" \/><\/p>\n<p style=\"text-align: center; font-family: 'Montserrat', sans-serif; font-size: 35px; font-weight: 600;\"><span style=\"color: #333333;\">140,000+<\/span><\/p>\n<p style=\"text-align: center;\">Stories created<\/p>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/3&#8243;][vc_column_text el_class=&#8221;key-results-item&#8221;]<img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-1009 size-medium\" src=\"\/\/greyalchemy.com\/wp-content\/uploads\/2017\/10\/Occupany-Rate-Icon-300x240.png\" alt=\"Occupany-Rate-Icon\" width=\"300\" height=\"240\" srcset=\"https:\/\/greyalchemy.com\/wp-content\/uploads\/2017\/10\/Occupany-Rate-Icon-300x240.png 300w, https:\/\/greyalchemy.com\/wp-content\/uploads\/2017\/10\/Occupany-Rate-Icon.png 350w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<p style=\"text-align: center; font-family: 'Montserrat', sans-serif; font-size: 35px; font-weight: 600;\"><span style=\"color: #333333;\">60%<\/span><\/p>\n<p style=\"text-align: center;\">Average occupancy rate<br \/>\nduring first 3 months[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/3&#8243;][vc_column_text el_class=&#8221;key-results-item&#8221;]<img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-1000 size-medium\" src=\"\/\/greyalchemy.com\/wp-content\/uploads\/2017\/10\/Direct-Booking-Icon-300x240.png\" alt=\"Direct-Booking-Icon\" width=\"300\" height=\"240\" srcset=\"https:\/\/greyalchemy.com\/wp-content\/uploads\/2017\/10\/Direct-Booking-Icon-300x240.png 300w, https:\/\/greyalchemy.com\/wp-content\/uploads\/2017\/10\/Direct-Booking-Icon.png 350w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<p style=\"text-align: center; font-family: 'Montserrat', sans-serif; font-size: 35px; font-weight: 600;\"><span style=\"color: #333333;\">50%<\/span><\/p>\n<p style=\"text-align: center;\">Direct booking<br \/>\nthrough website[\/vc_column_text][\/vc_column][\/vc_row][\/vc_section][vc_section full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1523817298903{padding-top: 0px !important;padding-bottom: 0px !important;background-image: url(https:\/\/greyalchemy.com\/wp-content\/uploads\/2018\/01\/hua-hin-marriott-desktop.gif?id=3412) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221;][vc_row css=&#8221;.vc_custom_1523817163388{padding-bottom: 0px !important;background-image: url(https:\/\/greyalchemy.com\/wp-content\/uploads\/2018\/01\/hua-hin-marriott-client-testimonial.jpg?id=3413) !important;}&#8221;][vc_column css=&#8221;.vc_custom_1524296783465{padding-top: 300px !important;padding-bottom: 0px !important;background-image: url(https:\/\/greyalchemy.com\/wp-content\/uploads\/2018\/01\/hua-hin-marriott-client-testimonial.jpg?id=3413) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221; offset=&#8221;vc_hidden-xs&#8221;][vc_row_inner][vc_column_inner width=&#8221;1\/2&#8243; offset=&#8221;vc_col-lg-offset-6&#8243; css=&#8221;.vc_custom_1516853701805{background-color: #ffffff !important;}&#8221;][vc_column_text css_animation=&#8221;none&#8221; css=&#8221;.vc_custom_1524296776054{margin-bottom: 0px !important;padding-top: 40px !important;padding-right: 50px !important;padding-bottom: 40px !important;padding-left: 50px !important;}&#8221;]<\/p>\n<h3><span style=\"color: #a0072b;\"><strong>Testimonial<\/strong><\/span><\/h3>\n<p>&#8220;Hua Hin Marriott Resort &amp; Spa is considered a success story even within our company due to a very successful launch and financial results. This is also due to the support from Grey Alchemy team! Our social media engagement is great and consistently growing. Thank you for the great work, looking forward to many more achievements together!&#8221;<\/p>\n<p>&nbsp;<\/p>\n<p>Mr. Roger Parnow<br \/>\nCluster Director of Sales &amp; Marketing<br \/>\nMarriott International[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column offset=&#8221;vc_hidden-lg vc_hidden-md vc_hidden-sm&#8221; css=&#8221;.vc_custom_1569235681305{padding-top: 500px !important;background-image: url(https:\/\/greyalchemy.com\/wp-content\/uploads\/2018\/01\/hua-hin-marriott-mobile.jpg?id=3431) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221;][vc_row_inner css=&#8221;.vc_custom_1516855844626{margin-top: 20px !important;margin-right: 10px !important;margin-bottom: 20px !important;margin-left: 10px !important;background-color: #ffffff !important;}&#8221;][vc_column_inner][vc_column_text css_animation=&#8221;bottom-to-top&#8221; css=&#8221;.vc_custom_1516855967492{padding-top: 10px !important;padding-right: 10px !important;padding-bottom: 15px !important;padding-left: 12px !important;}&#8221;]<\/p>\n<h3><span style=\"color: #a0072b;\"><strong>Testimonial<\/strong><\/span><\/h3>\n<p>&#8220;Hua Hin Marriott Resort &amp; Spa is considered a success story even within our company due to a very successful launch and financial results. This is also due to the support from Grey Alchemy team! Our social media engagement is great and consistently growing. Thank you for the great work, looking forward to many more achievements together!&#8221;<\/p>\n<p>&nbsp;<\/p>\n<p>Mr. Roger Parnow<br \/>\nCluster Director of Sales &amp; Marketing<br \/>\nMarriott International[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][\/vc_section]<\/p>\n<\/section>","protected":false},"excerpt":{"rendered":"<p>[vc_section][vc_row][vc_column][vc_empty_space height=&#8221;50px&#8221;][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1508787665623{padding-top: 60px !important;}&#8221;][vc_column css_animation=&#8221;bottom-to-top&#8221; width=&#8221;1\/2&#8243; offset=&#8221;vc_col-lg-offset-1 vc_col-lg-5 vc_col-md-offset-0 vc_col-sm-offset-0 vc_col-xs-offset-1 vc_col-xs-10&#8243;][vc_column_text] The Challenge [\/vc_column_text][\/vc_column][vc_column css_animation=&#8221;bottom-to-top&#8221; width=&#8221;1\/2&#8243; offset=&#8221;vc_col-lg-offset-0 vc_col-md-offset-0 vc_col-sm-offset-0 vc_col-xs-offset-1 vc_col-xs-10&#8243;][vc_column_text] The world\u2019s largest hospitality chain approached us to launch their new properties in Thailand in February 2016, starting with their new flagship resort in Hua Hin. Grey Alchemy was tasked to establish [&hellip;]<\/p>\n","protected":false},"author":18,"featured_media":913,"parent":0,"menu_order":4,"comment_status":"closed","ping_status":"closed","template":"template_work.php","meta":{"footnotes":""},"categories":[4],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Marriott Case Study - Grey Alchemy | Digital Marketing Agency Bangkok<\/title>\n<meta name=\"description\" content=\"How we successfully launched Marriott&#039;s newest resort by lifting its brand awareness and boosting online bookings.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/greyalchemy.com\/work\/marriott\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marriott Case Study - Grey Alchemy | Digital Marketing Agency Bangkok\" \/>\n<meta property=\"og:description\" content=\"How we successfully launched Marriott&#039;s newest resort by lifting its brand awareness and boosting online bookings.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/greyalchemy.com\/work\/marriott\/\" \/>\n<meta property=\"og:site_name\" content=\"Grey Alchemy\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/greyalchemymarketing\/\" \/>\n<meta property=\"article:modified_time\" content=\"2023-07-31T05:11:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/greyalchemy.com\/wp-content\/uploads\/2017\/10\/header-mariott.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2264\" \/>\n\t<meta property=\"og:image:height\" content=\"1615\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"10 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/greyalchemy.com\/work\/marriott\/\",\"url\":\"https:\/\/greyalchemy.com\/work\/marriott\/\",\"name\":\"Marriott Case Study - Grey Alchemy | Digital Marketing Agency Bangkok\",\"isPartOf\":{\"@id\":\"https:\/\/greyalchemy.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/greyalchemy.com\/work\/marriott\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/greyalchemy.com\/work\/marriott\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/greyalchemy.com\/wp-content\/uploads\/2017\/10\/header-mariott.jpg\",\"datePublished\":\"2017-09-30T17:01:42+00:00\",\"dateModified\":\"2023-07-31T05:11:19+00:00\",\"description\":\"How we successfully launched Marriott's newest resort by lifting its brand awareness and boosting online bookings.\",\"breadcrumb\":{\"@id\":\"https:\/\/greyalchemy.com\/work\/marriott\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/greyalchemy.com\/work\/marriott\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/greyalchemy.com\/work\/marriott\/#primaryimage\",\"url\":\"https:\/\/greyalchemy.com\/wp-content\/uploads\/2017\/10\/header-mariott.jpg\",\"contentUrl\":\"https:\/\/greyalchemy.com\/wp-content\/uploads\/2017\/10\/header-mariott.jpg\",\"width\":2264,\"height\":1615,\"caption\":\"Hua Hin Marriott Hua Hin digital marketing agency case study\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/greyalchemy.com\/work\/marriott\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/greyalchemy.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Marriott\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/greyalchemy.com\/#website\",\"url\":\"https:\/\/greyalchemy.com\/\",\"name\":\"Grey Alchemy\",\"description\":\"Digital Marketing Agency Bangkok\",\"publisher\":{\"@id\":\"https:\/\/greyalchemy.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/greyalchemy.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/greyalchemy.com\/#organization\",\"name\":\"Grey Alchemy\",\"url\":\"https:\/\/greyalchemy.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/greyalchemy.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/greyalchemy.com\/wp-content\/uploads\/2017\/09\/Grey_Alchemy_Logo-2.png\",\"contentUrl\":\"https:\/\/greyalchemy.com\/wp-content\/uploads\/2017\/09\/Grey_Alchemy_Logo-2.png\",\"width\":1116,\"height\":262,\"caption\":\"Grey Alchemy\"},\"image\":{\"@id\":\"https:\/\/greyalchemy.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/greyalchemymarketing\/\",\"https:\/\/www.linkedin.com\/company\/grey-alchemy\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Marriott Case Study - Grey Alchemy | Digital Marketing Agency Bangkok","description":"How we successfully launched Marriott's newest resort by lifting its brand awareness and boosting online bookings.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/greyalchemy.com\/work\/marriott\/","og_locale":"en_US","og_type":"article","og_title":"Marriott Case Study - Grey Alchemy | Digital Marketing Agency Bangkok","og_description":"How we successfully launched Marriott's newest resort by lifting its brand awareness and boosting online bookings.","og_url":"https:\/\/greyalchemy.com\/work\/marriott\/","og_site_name":"Grey Alchemy","article_publisher":"https:\/\/www.facebook.com\/greyalchemymarketing\/","article_modified_time":"2023-07-31T05:11:19+00:00","og_image":[{"width":2264,"height":1615,"url":"https:\/\/greyalchemy.com\/wp-content\/uploads\/2017\/10\/header-mariott.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"10 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/greyalchemy.com\/work\/marriott\/","url":"https:\/\/greyalchemy.com\/work\/marriott\/","name":"Marriott Case Study - Grey Alchemy | Digital Marketing Agency Bangkok","isPartOf":{"@id":"https:\/\/greyalchemy.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/greyalchemy.com\/work\/marriott\/#primaryimage"},"image":{"@id":"https:\/\/greyalchemy.com\/work\/marriott\/#primaryimage"},"thumbnailUrl":"https:\/\/greyalchemy.com\/wp-content\/uploads\/2017\/10\/header-mariott.jpg","datePublished":"2017-09-30T17:01:42+00:00","dateModified":"2023-07-31T05:11:19+00:00","description":"How we successfully launched Marriott's newest resort by lifting its brand awareness and boosting online bookings.","breadcrumb":{"@id":"https:\/\/greyalchemy.com\/work\/marriott\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/greyalchemy.com\/work\/marriott\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/greyalchemy.com\/work\/marriott\/#primaryimage","url":"https:\/\/greyalchemy.com\/wp-content\/uploads\/2017\/10\/header-mariott.jpg","contentUrl":"https:\/\/greyalchemy.com\/wp-content\/uploads\/2017\/10\/header-mariott.jpg","width":2264,"height":1615,"caption":"Hua Hin Marriott Hua Hin digital marketing agency case study"},{"@type":"BreadcrumbList","@id":"https:\/\/greyalchemy.com\/work\/marriott\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/greyalchemy.com\/"},{"@type":"ListItem","position":2,"name":"Marriott"}]},{"@type":"WebSite","@id":"https:\/\/greyalchemy.com\/#website","url":"https:\/\/greyalchemy.com\/","name":"Grey Alchemy","description":"Digital Marketing Agency Bangkok","publisher":{"@id":"https:\/\/greyalchemy.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/greyalchemy.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/greyalchemy.com\/#organization","name":"Grey Alchemy","url":"https:\/\/greyalchemy.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/greyalchemy.com\/#\/schema\/logo\/image\/","url":"https:\/\/greyalchemy.com\/wp-content\/uploads\/2017\/09\/Grey_Alchemy_Logo-2.png","contentUrl":"https:\/\/greyalchemy.com\/wp-content\/uploads\/2017\/09\/Grey_Alchemy_Logo-2.png","width":1116,"height":262,"caption":"Grey Alchemy"},"image":{"@id":"https:\/\/greyalchemy.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/greyalchemymarketing\/","https:\/\/www.linkedin.com\/company\/grey-alchemy\/"]}]}},"_links":{"self":[{"href":"https:\/\/greyalchemy.com\/wp-json\/wp\/v2\/pages\/855"}],"collection":[{"href":"https:\/\/greyalchemy.com\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/greyalchemy.com\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/greyalchemy.com\/wp-json\/wp\/v2\/users\/18"}],"replies":[{"embeddable":true,"href":"https:\/\/greyalchemy.com\/wp-json\/wp\/v2\/comments?post=855"}],"version-history":[{"count":31,"href":"https:\/\/greyalchemy.com\/wp-json\/wp\/v2\/pages\/855\/revisions"}],"predecessor-version":[{"id":5213,"href":"https:\/\/greyalchemy.com\/wp-json\/wp\/v2\/pages\/855\/revisions\/5213"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/greyalchemy.com\/wp-json\/wp\/v2\/media\/913"}],"wp:attachment":[{"href":"https:\/\/greyalchemy.com\/wp-json\/wp\/v2\/media?parent=855"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/greyalchemy.com\/wp-json\/wp\/v2\/categories?post=855"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}