{"id":614,"date":"2017-10-05T17:59:44","date_gmt":"2017-10-05T10:59:44","guid":{"rendered":"https:\/\/grey-dev.topgunz.in.th\/?page_id=614"},"modified":"2023-07-31T12:11:42","modified_gmt":"2023-07-31T05:11:42","slug":"work-pronto-denim","status":"publish","type":"page","link":"https:\/\/greyalchemy.com\/work\/pronto-denim\/","title":{"rendered":"Pronto Denim"},"content":{"rendered":"

[vc_section][\/vc_section][vc_section full_width=”stretch_row” css_animation=”none” css=”.vc_custom_1516854256896{background-color: #1d1d1d !important;}”][vc_row css_animation=”bottom-to-top” css=”.vc_custom_1516854269137{padding-top: 0px !important;padding-bottom: 0px !important;background-color: #111111 !important;}”][vc_column css_animation=”fadeIn” width=”1\/2″ css=”.vc_custom_1516788513376{margin-right: 0px !important;padding-right: 0px !important;background-color: #111111 !important;}” offset=”vc_col-lg-offset-1 vc_col-lg-4 vc_col-xs-offset-1 vc_col-xs-10″][vc_empty_space height=”80px”][vc_column_text]<\/p>\n

The Challenge<\/span><\/h3>\n

[\/vc_column_text][vc_column_text]<\/p>\n

Pronto Denim is a curated collection of denim-centric fashion brands consisting of global makes like Big John, Freitag, Red Wing Boots, and Cheap Monday. With 10 different franchises nationwide and 30 different social media properties, we were put to the task of optimizing Pronto\u2019s social media presence through a comprehensive social media restructuring<\/a><\/span> as well as continuing the growth of their brand awareness on Facebook.<\/p>\n

[\/vc_column_text][\/vc_column][vc_column css_animation=”fadeIn” width=”1\/2″ offset=”vc_col-lg-offset-1 vc_col-lg-6 vc_col-xs-12″ css=”.vc_custom_1516705441541{padding-top: 0px !important;padding-right: 0px !important;padding-left: 0px !important;}”][vc_single_image image=”646″ img_size=”full” alignment=”center” css_animation=”none” css=”.vc_custom_1520085561679{margin-top: 0px !important;margin-right: 0px !important;margin-bottom: 0px !important;margin-left: 0px !important;padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;}” el_class=”.no-padding”][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” css=”.vc_custom_1508777402109{padding-top: 30px !important;padding-bottom: 30px !important;}”][vc_column css_animation=”none” offset=”vc_col-lg-offset-1 vc_col-lg-10 vc_col-xs-offset-1 vc_col-xs-10″][vc_column_text]<\/p>\n

Page Merging<\/span><\/h3>\n

[\/vc_column_text][vc_column_text]<\/p>\n

With over 30 different Pronto Denim pages on Facebook\u2013most of which, unofficial\u2013a comprehensive social media cleanup was required. We identified all duplicated pages and submitted them for merger, migrating their existing fans to the official Pronto Denim page and then deleting these redundant pages. This allowed us to consolidate Pronto Denim\u2019s Facebook presence under one single brand page.<\/p>\n

[\/vc_column_text][\/vc_column][\/vc_row][\/vc_section][vc_section full_width=”stretch_row” parallax=”content-moving” parallax_image=”657″ css=”.vc_custom_1515246001949{padding-top: 500px !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][\/vc_section][vc_section full_width=”stretch_row” css=”.vc_custom_1508920380706{background-color: #1d1d1d !important;}”][vc_row css=”.vc_custom_1515247387122{padding-top: 80px !important;padding-right: 0px !important;}”][vc_column width=”5\/6″ offset=”vc_col-lg-offset-1 vc_col-md-offset-1 vc_col-sm-offset-1″][vc_column_text]\n

\n \n
<\/p>\n

Multi-Location Set Up<\/span><\/h3>\n

With 10 different stores around Thailand\u20137 alone in Bangkok\u2013it was imperative to allow each storefront to be easily located whilst remaining under the umbrella of the official Pronto Denim\u2019s brand page. We were able to achieve this goal through a meticulous multi-branch Facebook location page set-up, clearly segregating store locations as shown below.<\/span><\/p>\n

<\/div>\n \n <\/div>[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1508921083926{padding-top: 100px !important;}”][vc_column css_animation=”none” offset=”vc_col-lg-offset-1 vc_col-lg-10″][vc_row_inner][vc_column_inner offset=”vc_hidden-lg vc_hidden-md vc_hidden-sm”][vc_empty_space height=”100px”][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=”1\/2″ offset=”vc_col-lg-offset-0″][vc_empty_space height=”10px”][vc_column_text]<\/p>\n

\"Pronto<\/p>\n

[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”5\/12″ offset=”vc_col-lg-offset-1 vc_col-md-offset-1 vc_col-sm-offset-1 vc_col-xs-12″][vc_column_text]\"Pronto
\n\"Pronto[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column css_animation=”none” width=”1\/2″ offset=”vc_col-lg-5 vc_col-xs-offset-1 vc_col-xs-10″][vc_column_text]<\/p>\n

Facebook Pages
\n<\/span>Verification<\/span><\/h3>\n

[\/vc_column_text][\/vc_column][vc_column css_animation=”none” width=”1\/2″ offset=”vc_col-lg-5 vc_col-xs-offset-1 vc_col-xs-10″][vc_column_text]<\/p>\n

We then submitted an application to have Facebook verify Pronto Denim\u2019s pages. We managed to secure a Facebook \u2018Blue Badge\u2019 verification for Pronto Denim\u2019s official brand page\u2013the highest level of verification on Facebook, providing optimal search rankings<\/strong><\/span> and intellectual property protection. We also managed to secure Facebook \u2018Grey Badges\u2019 for each store\u2019s Facebook page to identify them as legitimate businesses.<\/p>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_height=”yes” css=”.vc_custom_1508771748931{background-image: url(\/\/greyalchemy.com\/wp-content\/uploads\/2017\/10\/Layer-681.jpg?id=803) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_column css_animation=”none” css=”.vc_custom_1524302118317{padding-top: 10px !important;}” offset=”vc_col-lg-offset-1 vc_col-lg-10 vc_col-md-offset-1 vc_col-md-10 vc_col-sm-offset-1 vc_col-xs-12″][vc_row_inner][vc_column_inner][vc_video link=”https:\/\/vimeo.com\/242696301″ css_animation=”bottom-to-top” css=”.vc_custom_1516854351541{padding-top: 60px !important;padding-bottom: 60px !important;}”][\/vc_column_inner][\/vc_row_inner][vc_row_inner css=”.vc_custom_1510237441532{padding-bottom: 80px !important;}”][vc_column_inner width=”1\/2″ offset=”vc_col-lg-5 vc_col-xs-offset-1 vc_col-xs-10″][vc_column_text css_animation=”bottom-to-top”]<\/p>\n

Leveraging On Video Marketing<\/strong><\/span><\/h3>\n

[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/2″ offset=”vc_col-lg-5 vc_col-xs-offset-1 vc_col-xs-10″][vc_column_text css_animation=”bottom-to-top”]Our creative partner Invisible Ink<\/a><\/span> was commissioned to develop a sleek video communicating Pronto Denim\u2019s brand story and the craftsmanship involved in the products it curates. This video not only provided us with highly engaging content for Pronto Denim\u2019s page, but we were also able to use it as part of our brand awareness campaign to communicate Pronto Denim\u2019s value offerings. The single video generated over 20,000 views<\/span> and helped us acquire over 2,900 new fans.<\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][\/vc_section][vc_section full_width=”stretch_row” css=”.vc_custom_1508775129018{background-color: #1d1d1d !important;}”][vc_row][vc_column css_animation=”none” width=”1\/2″][vc_column_text]<\/p>\n

\"Pronto<\/p>\n

[\/vc_column_text][\/vc_column][vc_column css_animation=”none” width=”1\/2″ offset=”vc_col-lg-5 vc_col-xs-offset-1 vc_col-xs-10″][vc_empty_space][vc_column_text]<\/p>\n

Continuing to Grow
\n<\/strong><\/span>The<\/strong> Brand<\/strong> <\/span><\/h3>\n

[\/vc_column_text][vc_column_text]To continue growing Pronto Denim\u2019s brand awareness, we ran an advanced awareness campaign through Facebook. We sat down with the client and identified specific target groups, pinpointing key cities where awareness was to be raised. Whilst brainstorming, we discovered that Pronto Denim\u2019s customers had different brand preferences depending on the age group they belonged to. We decided to reflect this factor in our campaign by segregating specific product types (Denim, Boots, and Vintage clothing) and breaking them down further into younger and older age groups. This allowed for optimized campaigns and cost-effective media buying. In addition, we served a variety of advert types from photography to video and used a combination of photography and copies. By doing this, we could further optimize for the best advert combinations. This compounded the optimization process and resulted in a massive fan growth of over 44,000 new fans<\/strong><\/span> in 2 months with an average cost per action as low as USD 0.03 per new fan.<\/strong><\/span> Pronto Denim\u2019s Facebook fans base is now at 428,000 with its nationwide presence continuing to grow day-by-day.[\/vc_column_text][\/vc_column][\/vc_row][\/vc_section][vc_section full_width=”stretch_row” css=”.vc_custom_1508916457005{padding-top: 70px !important;padding-bottom: 50px !important;background-color: #1d1d1d !important;}”][vc_row][vc_column css_animation=”none” width=”5\/6″ offset=”vc_col-lg-offset-0 vc_col-lg-12 vc_col-md-offset-0 vc_col-md-12 vc_col-sm-offset-1 vc_col-xs-offset-1 vc_col-xs-10″ css=”.vc_custom_1524302140866{background-color: #151515 !important;}”][vc_column_text]<\/p>\n

Key Results<\/span><\/h2>\n

[\/vc_column_text][vc_row_inner][vc_column_inner width=”1\/3″][vc_column_text el_class=”key-results-item”]\"Facebook-Fans-Icon\"<\/p>\n

44,600+<\/span><\/p>\n

New Facebook fans
\nin 2 months<\/p>\n

[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/3″][vc_column_text el_class=”key-results-item”]\"Key-result-icon\"<\/p>\n

20,000<\/span><\/p>\n

Video views<\/p>\n

[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/3″][vc_column_text el_class=”key-results-item”]\"Reach-Icon\"<\/p>\n

23%<\/span><\/p>\n

Increase in
\nengagements<\/p>\n

[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=”1\/3″][vc_column_text el_class=”key-results-item”]\"Stories-Icon\"<\/p>\n

550,000+<\/span><\/p>\n

Social reach
\nin 2 months<\/p>\n

[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/3″][vc_column_text el_class=”key-results-item”]\"Occupany-Rate-Icon\"<\/p>\n

Branch Setup<\/span><\/p>\n

Completed<\/p>\n

[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/3″][vc_column_text el_class=”key-results-item”]\"Direct-Booking-Icon\"<\/p>\n

Verified<\/span><\/p>\n

All pages verified<\/p>\n

[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][\/vc_section]<\/p>\n<\/section>","protected":false},"excerpt":{"rendered":"

[vc_section][\/vc_section][vc_section full_width=”stretch_row” css_animation=”none” css=”.vc_custom_1516854256896{background-color: #1d1d1d !important;}”][vc_row css_animation=”bottom-to-top” css=”.vc_custom_1516854269137{padding-top: 0px !important;padding-bottom: 0px !important;background-color: #111111 !important;}”][vc_column css_animation=”fadeIn” width=”1\/2″ css=”.vc_custom_1516788513376{margin-right: 0px !important;padding-right: 0px !important;background-color: #111111 !important;}” offset=”vc_col-lg-offset-1 vc_col-lg-4 vc_col-xs-offset-1 vc_col-xs-10″][vc_empty_space height=”80px”][vc_column_text] The Challenge [\/vc_column_text][vc_column_text] Pronto Denim is a curated collection of denim-centric fashion brands consisting of global makes like Big John, Freitag, Red Wing Boots, and Cheap Monday. 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