{"id":572,"date":"2017-10-11T20:42:43","date_gmt":"2017-10-11T13:42:43","guid":{"rendered":"https:\/\/grey-dev.topgunz.in.th\/?page_id=572"},"modified":"2023-08-10T11:44:43","modified_gmt":"2023-08-10T04:44:43","slug":"work-moandmoshi","status":"publish","type":"page","link":"https:\/\/greyalchemy.com\/work\/mo-and-moshi\/","title":{"rendered":"Mo &#038; Moshi"},"content":{"rendered":"<section class=\"wpb-content-wrapper\"><p>[vc_row css=&#8221;.vc_custom_1508855892870{padding-top: 0px !important;padding-bottom: 0px !important;}&#8221;][vc_column css_animation=&#8221;fadeIn&#8221; width=&#8221;5\/6&#8243; css=&#8221;.vc_custom_1516704813531{padding-top: 50px !important;padding-bottom: 50px !important;}&#8221; offset=&#8221;vc_col-lg-offset-1 vc_col-lg-10 vc_col-md-offset-1 vc_col-md-10 vc_col-sm-offset-1 vc_col-xs-offset-1 vc_col-xs-10&#8243;][vc_column_text]<\/p>\n<h3 style=\"text-align: center;\"><span style=\"color: #c2b8ae;\">The Challenge<\/span><\/h3>\n<p><span style=\"color: #404040;\">Launched in 2015, Mo &amp; Moshi is a Japanese-inspired homemade ice cream caf\u00e9 located in Yodpiman Riverwalk, Bangkok. Their core products are jumbo-sized parfaits made with high-quality homemade ice cream and fresh fruits. The concept caf\u00e9 was well received in the market but store frequentation started to decrease after a few months due to its remote location and competition from new dessert places popping up around town. We were approached by the Mo &amp; Moshi management team with the following objectives:<\/span>[\/vc_column_text][vc_row_inner css=&#8221;.vc_custom_1508855818108{padding-top: 10px !important;padding-bottom: 0px !important;}&#8221;][vc_column_inner width=&#8221;1\/3&#8243;][vc_column_text]<\/p>\n<ul>\n<li><span style=\"color: #404040;\">Drive Mo &amp; Moshi\u2019s brand awareness and affinity among target audiences.<\/span><\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;][vc_column_text]<\/p>\n<ul>\n<li><span style=\"color: #404040;\">Highlight Mo &amp; Moshi\u2019s signature supersized parfaits and unique selling proposition.<\/span><\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;][vc_column_text]<\/p>\n<ul>\n<li><span style=\"color: #404040;\">Increase footfall to the store.<\/span><\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; parallax=&#8221;content-moving&#8221; parallax_image=&#8221;578&#8243; css=&#8221;.vc_custom_1508855848106{padding-top: 200px !important;padding-bottom: 300px !important;}&#8221;][vc_column][\/vc_column][\/vc_row][vc_section full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1509279045080{padding-top: 0px !important;}&#8221;][vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1509276761702{padding-top: 150px !important;padding-bottom: 50px !important;background-image: url(\/\/greyalchemy.com\/wp-content\/uploads\/2017\/10\/Mo-Moshi-Graphic.jpg?id=581) !important;background-position: 0 0 !important;background-repeat: no-repeat !important;}&#8221;][vc_column css_animation=&#8221;fadeIn&#8221; width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1516788122948{padding-right: 30px !important;}&#8221; offset=&#8221;vc_col-lg-offset-0 vc_col-md-offset-0 vc_col-sm-offset-0 vc_col-xs-offset-1 vc_col-xs-10&#8243;][vc_column_text]<\/p>\n<h3><span style=\"color: #c2b8ae;\">Our Approach<\/span><\/h3>\n<p>[\/vc_column_text][vc_row_inner][vc_column_inner offset=&#8221;vc_hidden-xs&#8221;][vc_column_text css=&#8221;.vc_custom_1515223867516{padding-top: 150px !important;padding-bottom: 50px !important;background-image: url(\/\/greyalchemy.com\/wp-content\/uploads\/2018\/01\/01.png?id=2618) !important;background-position: 0 0 !important;background-repeat: no-repeat !important;}&#8221;]<\/p>\n<h4><span style=\"color: #404040; font-size: 30px;\">Identifying the Best Prospects<\/span><\/h4>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner offset=&#8221;vc_hidden-lg vc_hidden-md vc_hidden-sm&#8221;][vc_column_text css=&#8221;.vc_custom_1515669115816{padding-top: 50px !important;background-image: url(\/\/greyalchemy.com\/wp-content\/uploads\/2018\/01\/01_right_big.png?id=2903) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: contain !important;}&#8221;]<\/p>\n<h4><span style=\"color: #404040; font-size: 30px;\">Identifying the Best Prospects<\/span><\/h4>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_column_text]<span style=\"color: #404040;\">Despite its remote location from the center of Bangkok, Mo &amp; Moshi is situated in an area surrounded by a number of schools, universities, hospitals, and offices. We decided to leverage on this catchment area rather than focusing on bringing customers from the CBD. We set out to reach students, nurses, and female office workers in particular as our research has shown they enjoy eating out in groups, especially for sweet treats.<\/span>[\/vc_column_text][\/vc_column][vc_column css_animation=&#8221;none&#8221; width=&#8221;5\/12&#8243; offset=&#8221;vc_col-lg-offset-1 vc_col-md-offset-1 vc_col-sm-offset-1 vc_col-xs-offset-1 vc_col-xs-10&#8243;]\n        <div class=\"vc-floating-block-wrap\" style=\"position: relative\">\n         \n            <div class=\"vc-floating-block \"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-595\" src=\"\/\/greyalchemy.com\/wp-content\/uploads\/2017\/10\/Mo-Moshi-Identifying-Prospects.jpg\" alt=\"Mo &amp; Moshi Identifying Prospects\" width=\"467\" height=\"700\" \/><\/div>\n         \n        <\/div>[vc_row_inner css=&#8221;.vc_custom_1516206678783{padding-right: 0px !important;padding-left: 0px !important;}&#8221;][vc_column_inner offset=&#8221;vc_hidden-lg vc_hidden-md vc_hidden-sm&#8221;][vc_empty_space height=&#8221;200px&#8221;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][\/vc_section][vc_section full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1515669265116{padding-bottom: 80px !important;background-color: #ddd8d1 !important;}&#8221;][vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1516205520318{padding-top: 100px !important;background-position: 0 0 !important;background-repeat: no-repeat !important;}&#8221;][vc_column width=&#8221;1\/2&#8243; offset=&#8221;vc_col-lg-offset-0 vc_col-md-offset-0 vc_col-sm-offset-0 vc_col-xs-offset-1 vc_col-xs-10&#8243; css=&#8221;.vc_custom_1516206015568{padding-top: 100px !important;}&#8221;][vc_row_inner][vc_column_inner offset=&#8221;vc_hidden-lg vc_hidden-md vc_hidden-sm&#8221;][vc_empty_space height=&#8221;50px&#8221;][\/vc_column_inner][\/vc_row_inner]\n        <div class=\"vc-floating-block-wrap\" style=\"position: relative\">\n         \n            <div class=\"vc-floating-block \"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-2616 size-full\" src=\"https:\/\/greyalchemy.com\/wp-content\/uploads\/2018\/01\/mo-and-moshi.png\" alt=\"Mo &amp; Moshi Brand Awarenss Campaign x2\" width=\"600\" height=\"488\" srcset=\"https:\/\/greyalchemy.com\/wp-content\/uploads\/2018\/01\/mo-and-moshi.png 600w, https:\/\/greyalchemy.com\/wp-content\/uploads\/2018\/01\/Mo-and-Moshi-Change-Picture-300x244.png 300w, https:\/\/greyalchemy.com\/wp-content\/uploads\/2018\/01\/Mo-and-Moshi-Change-Picture-768x624.png 768w, https:\/\/greyalchemy.com\/wp-content\/uploads\/2018\/01\/Mo-and-Moshi-Change-Picture-1024x832.png 1024w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/div>\n         \n        <\/div>[\/vc_column][vc_column css_animation=&#8221;fadeIn&#8221; width=&#8221;5\/12&#8243; offset=&#8221;vc_col-lg-offset-1 vc_col-md-offset-1 vc_col-sm-offset-1 vc_col-xs-offset-1 vc_col-xs-10&#8243; css=&#8221;.vc_custom_1516788138284{padding-top: 100px !important;}&#8221;][vc_row_inner][vc_column_inner offset=&#8221;vc_hidden-lg vc_hidden-md vc_hidden-sm&#8221;][vc_empty_space height=&#8221;200px&#8221;][\/vc_column_inner][\/vc_row_inner][vc_row_inner css=&#8221;.vc_custom_1516205513074{padding-top: 0px !important;padding-bottom: 0px !important;}&#8221;][vc_column_inner offset=&#8221;vc_hidden-xs&#8221; css=&#8221;.vc_custom_1516205490934{padding-top: 0px !important;padding-bottom: 0px !important;}&#8221;][vc_column_text css=&#8221;.vc_custom_1515667844375{padding-top: 150px !important;padding-bottom: 30px !important;background-image: url(\/\/greyalchemy.com\/wp-content\/uploads\/2017\/10\/Mo-Moshi-Marketing-Case-Study-Step-2.png?id=591) !important;background-position: 0 0 !important;background-repeat: no-repeat !important;}&#8221;]<\/p>\n<h4><span style=\"color: #404040; font-size: 30px;\">Raising Brand Awareness<\/span><\/h4>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner offset=&#8221;vc_hidden-lg vc_hidden-md vc_hidden-sm&#8221;][vc_column_text css=&#8221;.vc_custom_1515668947346{padding-top: 50px !important;background-image: url(\/\/greyalchemy.com\/wp-content\/uploads\/2018\/01\/02_right_big.png?id=2900) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: contain !important;}&#8221;]<\/p>\n<h4><span style=\"color: #404040; font-size: 30px;\">Raising Brand Awareness<\/span><\/h4>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_column_text]<span style=\"color: #404040;\">Mo &amp; Moshi did not receive much awareness in the market nor was the store easy to find. To remedy the issue, we ran &#8216;page likes&#8217; and \u2018brand awareness\u2019 ad campaigns to drive brand awareness among identified target audiences and communicate Mo &amp; Moshi&#8217;s unique selling proposition. We also ran &#8216;local awareness&#8217; ad campaigns featuring ice cream parfaits combined with clear, simple copies and the &#8216;get direction&#8217; button linked to a map to provide easy directions to people who had shown interest in the brand.<\/span>[\/vc_column_text][\/vc_column][\/vc_row][\/vc_section][vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1510234082883{padding-top: 50px !important;padding-bottom: 100px !important;background-position: 0 0 !important;background-repeat: no-repeat !important;}&#8221;][vc_column css_animation=&#8221;fadeIn&#8221; width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1516788151914{padding-top: 0px !important;padding-right: 30px !important;}&#8221; offset=&#8221;vc_col-lg-offset-0 vc_col-md-offset-0 vc_col-sm-offset-0 vc_col-xs-offset-1 vc_col-xs-10&#8243;][vc_row_inner css=&#8221;.vc_custom_1515667874789{padding-top: 0px !important;padding-bottom: 0px !important;}&#8221;][vc_column_inner offset=&#8221;vc_hidden-xs&#8221; css=&#8221;.vc_custom_1515667869638{padding-top: 0px !important;padding-bottom: 0px !important;}&#8221;][vc_column_text css=&#8221;.vc_custom_1515667859417{padding-top: 150px !important;padding-bottom: 30px !important;background-image: url(\/\/greyalchemy.com\/wp-content\/uploads\/2018\/01\/03_right_big.png?id=2882) !important;background-position: 0 0 !important;background-repeat: no-repeat !important;}&#8221; el_class=&#8221;background-float-left&#8221;]<\/p>\n<h4><span style=\"color: #404040; font-size: 30px;\">Going Viral<\/span><\/h4>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner offset=&#8221;vc_hidden-lg vc_hidden-md vc_hidden-sm&#8221;][vc_column_text css=&#8221;.vc_custom_1515667753805{padding-top: 50px !important;background-image: url(\/\/greyalchemy.com\/wp-content\/uploads\/2018\/01\/03_right_big.png?id=2882) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: contain !important;}&#8221; el_class=&#8221;background-float-left&#8221;]<\/p>\n<h4><span style=\"color: #404040; font-size: 30px;\">Going Viral<\/span><\/h4>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_column_text]<span style=\"color: #404040;\">Mo &amp; Moshi\u2019s parfaits are so eye-catching we decided to focus on them to trigger interest and calls-to-action from our identified target audiences. We used both professional photography as well as user-generated pictures from the iconic parfaits combined with short captions in order to create well-crafted and targeted posts with high virality potential. The results were impressive: each supersized signature parfait post achieved over 100,000 in reach and more than 2,000 interactions, most of which were organic or viral.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #404040;\">Moreover, our parfait posts caught the attention of social media<span style=\"color: #b8b3af;\"> <a style=\"color: #b8b3af;\" href=\"\/public-relations\/\" rel=\"noopener noreferrer\">influencers<\/a><\/span> who decided to combine and repost them in the form of collages. This allowed Mo &amp; Moshi to benefit from an exponential viral reach and engagement.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #404040;\">The viral content combined with specific calls-to-action and precise targeting led to more than 4 million Facebook impressions in 4 months, 63.5% of which were organic or viral. Within the same period of time, we also managed to build a follower base on Instagram from 12 to 3,155 followers with up to 90% increase in Instagram post engagement rate.<\/span>[\/vc_column_text][\/vc_column][vc_column width=&#8221;5\/12&#8243; offset=&#8221;vc_col-lg-offset-1 vc_col-md-offset-1 vc_col-sm-offset-1 vc_col-xs-offset-1 vc_col-xs-10&#8243;]\n        <div class=\"vc-floating-block-wrap\" style=\"position: relative\">\n         \n            <div class=\"vc-floating-block \"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-602\" src=\"\/\/greyalchemy.com\/wp-content\/uploads\/2017\/10\/Mo-Moshi-Going-Viral-x2.jpg\" alt=\"Mo-Moshi-Going-Viral\" width=\"467\" height=\"700\" \/><\/div>\n         \n        <\/div>[vc_row_inner][vc_column_inner offset=&#8221;vc_hidden-lg vc_hidden-md vc_hidden-sm&#8221;][vc_empty_space height=&#8221;450px&#8221;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1508855490583{padding-top: 50px !important;padding-bottom: 100px !important;background-image: url(\/\/greyalchemy.com\/wp-content\/uploads\/2017\/10\/Mo-Moshi-Background-Image.jpg?id=606) !important;}&#8221;][vc_column css_animation=&#8221;none&#8221; css=&#8221;.vc_custom_1522572959732{padding-top: 0px !important;}&#8221;][vc_column_text css=&#8221;.vc_custom_1515225045287{padding-top: 30px !important;padding-bottom: 30px !important;}&#8221;]<\/p>\n<h3 style=\"text-align: center; font-size: 30px;\"><span style=\"color: #404040;\">Facebook Posts<\/span><\/h3>\n<p>[\/vc_column_text][vc_row_inner][vc_column_inner offset=&#8221;vc_col-lg-offset-2 vc_col-lg-8&#8243;][vc_images_carousel images=&#8221;2614,609,610&#8243; img_size=&#8221;full&#8221; onclick=&#8221;link_no&#8221; speed=&#8221;3000&#8243; autoplay=&#8221;yes&#8221; hide_prev_next_buttons=&#8221;yes&#8221; wrap=&#8221;yes&#8221;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_section css_animation=&#8221;none&#8221; css=&#8221;.vc_custom_1522572937311{padding-top: 80px !important;padding-bottom: 80px !important;}&#8221;][vc_row][vc_column][vc_column_text css=&#8221;.vc_custom_1510234969361{padding-top: 30px !important;}&#8221;]<\/p>\n<h2 style=\"text-align: center;\"><span style=\"color: #404040;\">Key Results<\/span><\/h2>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1516856775081{padding-top: 0px !important;padding-bottom: 0px !important;}&#8221;][vc_column width=&#8221;1\/3&#8243;][vc_column_text el_class=&#8221;key-results-item&#8221;]<img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-996 size-medium\" src=\"\/\/greyalchemy.com\/wp-content\/uploads\/2017\/10\/Facebook-Fans-Icon-300x240.png\" alt=\"Facebook-Fans-Icon\" width=\"300\" height=\"240\" srcset=\"https:\/\/greyalchemy.com\/wp-content\/uploads\/2017\/10\/Facebook-Fans-Icon-300x240.png 300w, https:\/\/greyalchemy.com\/wp-content\/uploads\/2017\/10\/Facebook-Fans-Icon.png 350w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<p style=\"text-align: center; font-family: 'Montserrat', sans-serif; font-size: 35px; font-weight: 600;\"><span style=\"color: #333333;\">10,000+<\/span><\/p>\n<p style=\"text-align: center;\">New Facebook fans<\/p>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/3&#8243;][vc_column_text el_class=&#8221;key-results-item&#8221;]<img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-1008 size-medium\" src=\"\/\/greyalchemy.com\/wp-content\/uploads\/2017\/10\/New-Followers-Icon-300x240.png\" alt=\"New-Followers-Icon\" width=\"300\" height=\"240\" srcset=\"https:\/\/greyalchemy.com\/wp-content\/uploads\/2017\/10\/New-Followers-Icon-300x240.png 300w, https:\/\/greyalchemy.com\/wp-content\/uploads\/2017\/10\/New-Followers-Icon.png 350w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<p style=\"text-align: center; font-family: 'Montserrat', sans-serif; font-size: 35px; font-weight: 600;\"><span style=\"color: #333333;\">3,100+<\/span><\/p>\n<p style=\"text-align: center;\">New Instagram fans<\/p>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/3&#8243;][vc_column_text el_class=&#8221;key-results-item&#8221;]<img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-1011 size-medium\" src=\"\/\/greyalchemy.com\/wp-content\/uploads\/2017\/10\/Reach-Icon-300x240.png\" alt=\"Reach-Icon\" width=\"300\" height=\"240\" srcset=\"https:\/\/greyalchemy.com\/wp-content\/uploads\/2017\/10\/Reach-Icon-300x240.png 300w, https:\/\/greyalchemy.com\/wp-content\/uploads\/2017\/10\/Reach-Icon.png 350w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<p style=\"text-align: center; font-family: 'Montserrat', sans-serif; font-size: 35px; font-weight: 600;\"><span style=\"color: #333333;\">90%<\/span><\/p>\n<p style=\"text-align: center;\">Instagram post<br \/>\nengagement increase<\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/3&#8243;][vc_column_text el_class=&#8221;key-results-item&#8221;]<img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-1012 size-medium\" src=\"\/\/greyalchemy.com\/wp-content\/uploads\/2017\/10\/Stories-Icon-300x240.png\" alt=\"Stories-Icon\" width=\"300\" height=\"240\" srcset=\"https:\/\/greyalchemy.com\/wp-content\/uploads\/2017\/10\/Stories-Icon-300x240.png 300w, https:\/\/greyalchemy.com\/wp-content\/uploads\/2017\/10\/Stories-Icon.png 350w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<p style=\"text-align: center; font-family: 'Montserrat', sans-serif; font-size: 35px; font-weight: 600;\"><span style=\"color: #333333;\">144,000+<\/span><\/p>\n<p style=\"text-align: center;\">Facebook Stories<br \/>\ncreated in 4 months<\/p>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/3&#8243;][vc_column_text el_class=&#8221;key-results-item&#8221;]<img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-1001 size-medium\" src=\"\/\/greyalchemy.com\/wp-content\/uploads\/2017\/10\/Impressions-Icon-300x240.png\" alt=\"Impressions-Icon\" width=\"300\" height=\"240\" srcset=\"https:\/\/greyalchemy.com\/wp-content\/uploads\/2017\/10\/Impressions-Icon-300x240.png 300w, https:\/\/greyalchemy.com\/wp-content\/uploads\/2017\/10\/Impressions-Icon.png 350w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<p style=\"text-align: center; font-family: 'Montserrat', sans-serif; font-size: 35px; font-weight: 600;\"><span style=\"color: #333333;\">4,200,000+<\/span><\/p>\n<p style=\"text-align: center;\">Facebook<br \/>\nimpressions<\/p>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/3&#8243;][vc_column_text el_class=&#8221;key-results-item&#8221;]<img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-1007 size-medium\" src=\"\/\/greyalchemy.com\/wp-content\/uploads\/2017\/10\/Key-result-icon-17-300x240.png\" alt=\"Key-result-icon\" width=\"300\" height=\"240\" srcset=\"https:\/\/greyalchemy.com\/wp-content\/uploads\/2017\/10\/Key-result-icon-17-300x240.png 300w, https:\/\/greyalchemy.com\/wp-content\/uploads\/2017\/10\/Key-result-icon-17.png 350w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<p style=\"text-align: center; font-family: 'Montserrat', sans-serif; font-size: 35px; font-weight: 600;\"><span style=\"color: #333333;\">64%<\/span><\/p>\n<p style=\"text-align: center;\">Of impressions from<br \/>\norganic or viral content<\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][\/vc_section]<\/p>\n<\/section>","protected":false},"excerpt":{"rendered":"<p>[vc_row css=&#8221;.vc_custom_1508855892870{padding-top: 0px !important;padding-bottom: 0px !important;}&#8221;][vc_column css_animation=&#8221;fadeIn&#8221; width=&#8221;5\/6&#8243; css=&#8221;.vc_custom_1516704813531{padding-top: 50px !important;padding-bottom: 50px !important;}&#8221; offset=&#8221;vc_col-lg-offset-1 vc_col-lg-10 vc_col-md-offset-1 vc_col-md-10 vc_col-sm-offset-1 vc_col-xs-offset-1 vc_col-xs-10&#8243;][vc_column_text] The Challenge Launched in 2015, Mo &amp; Moshi is a Japanese-inspired homemade ice cream caf\u00e9 located in Yodpiman Riverwalk, Bangkok. Their core products are jumbo-sized parfaits made with high-quality homemade ice cream and fresh fruits. [&hellip;]<\/p>\n","protected":false},"author":18,"featured_media":573,"parent":0,"menu_order":17,"comment_status":"closed","ping_status":"closed","template":"template_work.php","meta":{"footnotes":""},"categories":[4],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Mo &amp; Moshi Case Study - Grey Alchemy | Digital Marketing Agency Bangkok<\/title>\n<meta name=\"description\" content=\"How we increased in-store traffic to Mo &amp; Moshi via brand awareness and social media content marketing going viral.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/greyalchemy.com\/work\/mo-and-moshi\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mo &amp; Moshi Case Study - Grey Alchemy | Digital Marketing Agency Bangkok\" \/>\n<meta property=\"og:description\" content=\"How we increased in-store traffic to Mo &amp; Moshi via brand awareness and social media content marketing going viral.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/greyalchemy.com\/work\/mo-and-moshi\/\" \/>\n<meta property=\"og:site_name\" content=\"Grey Alchemy\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/greyalchemymarketing\/\" \/>\n<meta property=\"article:modified_time\" content=\"2023-08-10T04:44:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/greyalchemy.com\/wp-content\/uploads\/2017\/10\/Mo-Moshi-Digital-Marketing-Case-Study.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"886\" \/>\n\t<meta property=\"og:image:height\" content=\"591\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/greyalchemy.com\/work\/mo-and-moshi\/\",\"url\":\"https:\/\/greyalchemy.com\/work\/mo-and-moshi\/\",\"name\":\"Mo & Moshi Case Study - Grey Alchemy | Digital Marketing Agency Bangkok\",\"isPartOf\":{\"@id\":\"https:\/\/greyalchemy.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/greyalchemy.com\/work\/mo-and-moshi\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/greyalchemy.com\/work\/mo-and-moshi\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/greyalchemy.com\/wp-content\/uploads\/2017\/10\/Mo-Moshi-Digital-Marketing-Case-Study.jpg\",\"datePublished\":\"2017-10-11T13:42:43+00:00\",\"dateModified\":\"2023-08-10T04:44:43+00:00\",\"description\":\"How we increased in-store traffic to Mo & Moshi via brand awareness and social media content marketing going viral.\",\"breadcrumb\":{\"@id\":\"https:\/\/greyalchemy.com\/work\/mo-and-moshi\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/greyalchemy.com\/work\/mo-and-moshi\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/greyalchemy.com\/work\/mo-and-moshi\/#primaryimage\",\"url\":\"https:\/\/greyalchemy.com\/wp-content\/uploads\/2017\/10\/Mo-Moshi-Digital-Marketing-Case-Study.jpg\",\"contentUrl\":\"https:\/\/greyalchemy.com\/wp-content\/uploads\/2017\/10\/Mo-Moshi-Digital-Marketing-Case-Study.jpg\",\"width\":886,\"height\":591,\"caption\":\"Mo & Moshi digital marketing agency case study\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/greyalchemy.com\/work\/mo-and-moshi\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/greyalchemy.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Mo &#038; Moshi\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/greyalchemy.com\/#website\",\"url\":\"https:\/\/greyalchemy.com\/\",\"name\":\"Grey Alchemy\",\"description\":\"Digital Marketing Agency Bangkok\",\"publisher\":{\"@id\":\"https:\/\/greyalchemy.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/greyalchemy.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/greyalchemy.com\/#organization\",\"name\":\"Grey Alchemy\",\"url\":\"https:\/\/greyalchemy.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/greyalchemy.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/greyalchemy.com\/wp-content\/uploads\/2017\/09\/Grey_Alchemy_Logo-2.png\",\"contentUrl\":\"https:\/\/greyalchemy.com\/wp-content\/uploads\/2017\/09\/Grey_Alchemy_Logo-2.png\",\"width\":1116,\"height\":262,\"caption\":\"Grey Alchemy\"},\"image\":{\"@id\":\"https:\/\/greyalchemy.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/greyalchemymarketing\/\",\"https:\/\/www.linkedin.com\/company\/grey-alchemy\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Mo & Moshi Case Study - Grey Alchemy | Digital Marketing Agency Bangkok","description":"How we increased in-store traffic to Mo & Moshi via brand awareness and social media content marketing going viral.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/greyalchemy.com\/work\/mo-and-moshi\/","og_locale":"en_US","og_type":"article","og_title":"Mo & Moshi Case Study - Grey Alchemy | Digital Marketing Agency Bangkok","og_description":"How we increased in-store traffic to Mo & Moshi via brand awareness and social media content marketing going viral.","og_url":"https:\/\/greyalchemy.com\/work\/mo-and-moshi\/","og_site_name":"Grey Alchemy","article_publisher":"https:\/\/www.facebook.com\/greyalchemymarketing\/","article_modified_time":"2023-08-10T04:44:43+00:00","og_image":[{"width":886,"height":591,"url":"https:\/\/greyalchemy.com\/wp-content\/uploads\/2017\/10\/Mo-Moshi-Digital-Marketing-Case-Study.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"8 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/greyalchemy.com\/work\/mo-and-moshi\/","url":"https:\/\/greyalchemy.com\/work\/mo-and-moshi\/","name":"Mo & Moshi Case Study - Grey Alchemy | Digital Marketing Agency Bangkok","isPartOf":{"@id":"https:\/\/greyalchemy.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/greyalchemy.com\/work\/mo-and-moshi\/#primaryimage"},"image":{"@id":"https:\/\/greyalchemy.com\/work\/mo-and-moshi\/#primaryimage"},"thumbnailUrl":"https:\/\/greyalchemy.com\/wp-content\/uploads\/2017\/10\/Mo-Moshi-Digital-Marketing-Case-Study.jpg","datePublished":"2017-10-11T13:42:43+00:00","dateModified":"2023-08-10T04:44:43+00:00","description":"How we increased in-store traffic to Mo & Moshi via brand awareness and social media content marketing going viral.","breadcrumb":{"@id":"https:\/\/greyalchemy.com\/work\/mo-and-moshi\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/greyalchemy.com\/work\/mo-and-moshi\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/greyalchemy.com\/work\/mo-and-moshi\/#primaryimage","url":"https:\/\/greyalchemy.com\/wp-content\/uploads\/2017\/10\/Mo-Moshi-Digital-Marketing-Case-Study.jpg","contentUrl":"https:\/\/greyalchemy.com\/wp-content\/uploads\/2017\/10\/Mo-Moshi-Digital-Marketing-Case-Study.jpg","width":886,"height":591,"caption":"Mo & Moshi digital marketing agency case study"},{"@type":"BreadcrumbList","@id":"https:\/\/greyalchemy.com\/work\/mo-and-moshi\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/greyalchemy.com\/"},{"@type":"ListItem","position":2,"name":"Mo &#038; Moshi"}]},{"@type":"WebSite","@id":"https:\/\/greyalchemy.com\/#website","url":"https:\/\/greyalchemy.com\/","name":"Grey Alchemy","description":"Digital Marketing Agency Bangkok","publisher":{"@id":"https:\/\/greyalchemy.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/greyalchemy.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/greyalchemy.com\/#organization","name":"Grey Alchemy","url":"https:\/\/greyalchemy.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/greyalchemy.com\/#\/schema\/logo\/image\/","url":"https:\/\/greyalchemy.com\/wp-content\/uploads\/2017\/09\/Grey_Alchemy_Logo-2.png","contentUrl":"https:\/\/greyalchemy.com\/wp-content\/uploads\/2017\/09\/Grey_Alchemy_Logo-2.png","width":1116,"height":262,"caption":"Grey Alchemy"},"image":{"@id":"https:\/\/greyalchemy.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/greyalchemymarketing\/","https:\/\/www.linkedin.com\/company\/grey-alchemy\/"]}]}},"_links":{"self":[{"href":"https:\/\/greyalchemy.com\/wp-json\/wp\/v2\/pages\/572"}],"collection":[{"href":"https:\/\/greyalchemy.com\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/greyalchemy.com\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/greyalchemy.com\/wp-json\/wp\/v2\/users\/18"}],"replies":[{"embeddable":true,"href":"https:\/\/greyalchemy.com\/wp-json\/wp\/v2\/comments?post=572"}],"version-history":[{"count":16,"href":"https:\/\/greyalchemy.com\/wp-json\/wp\/v2\/pages\/572\/revisions"}],"predecessor-version":[{"id":5224,"href":"https:\/\/greyalchemy.com\/wp-json\/wp\/v2\/pages\/572\/revisions\/5224"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/greyalchemy.com\/wp-json\/wp\/v2\/media\/573"}],"wp:attachment":[{"href":"https:\/\/greyalchemy.com\/wp-json\/wp\/v2\/media?parent=572"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/greyalchemy.com\/wp-json\/wp\/v2\/categories?post=572"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}