{"id":5174,"date":"2017-09-29T03:12:39","date_gmt":"2017-09-28T20:12:39","guid":{"rendered":"https:\/\/greyalchemy.com\/?page_id=5174"},"modified":"2023-07-31T12:10:56","modified_gmt":"2023-07-31T05:10:56","slug":"work-spotify","status":"publish","type":"page","link":"https:\/\/greyalchemy.com\/work\/spotify\/","title":{"rendered":"Spotify"},"content":{"rendered":"

[vc_section][vc_row css=”.vc_custom_1599598828336{padding-top: 60px !important;padding-bottom: 60px !important;}”][vc_column][vc_column_text]<\/p>\n

Key Results<\/span><\/h3>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_row_inner][vc_column_inner][vc_column_text]<\/p>\n

\"Spotify Spotify<\/p>\n

[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=”1\/2″ offset=”vc_col-lg-offset-2 vc_col-lg-4″][vc_column_text el_class=”key-results-item”]\"Spotify<\/p>\n

0 to 22,000<\/span><\/p>\n

Follower on ‘Early
\nNoise 2019’ playlist<\/p>\n

[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/2″ offset=”vc_col-lg-offset-0 vc_col-lg-4″][vc_column_text el_class=”key-results-item”]\"Artist<\/p>\n

0 to 140,000<\/span><\/p>\n

Total followers on
\nindividual artist playlists<\/p>\n

[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column][vc_row_inner][vc_column_inner][vc_column_text]<\/p>\n

\"Facebook Facebook<\/p>\n

[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=”1\/2″ offset=”vc_col-lg-offset-2 vc_col-lg-4″][vc_column_text el_class=”key-results-item”]\"Facebook<\/p>\n

44,400,000+<\/span><\/p>\n

Facebook users reached<\/p>\n

[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/2″ offset=”vc_col-lg-offset-0 vc_col-lg-4″][vc_column_text el_class=”key-results-item”]\"Facebook<\/p>\n

928,000+<\/span><\/p>\n

Facebook link clicks<\/p>\n

[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=”1\/2″ offset=”vc_col-lg-offset-2 vc_col-lg-4″][vc_column_text el_class=”key-results-item”]\"\"<\/p>\n

226,000+<\/span><\/p>\n

Landing page views on
\nSpotify<\/p>\n

[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/2″ offset=”vc_col-lg-4″][vc_column_text el_class=”key-results-item”]\"Facebook<\/p>\n

4,550,000+<\/span><\/p>\n

Facebook engagements<\/p>\n

[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column][vc_row_inner][vc_column_inner][vc_column_text]<\/p>\n

\"Instagram Instagram<\/p>\n

[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=”1\/2″ offset=”vc_col-lg-offset-2 vc_col-lg-4″][vc_column_text el_class=”key-results-item”]\"Instagram<\/p>\n

8,830,000+<\/span><\/p>\n

Instagram users reached<\/p>\n

[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/2″ offset=”vc_col-lg-4″][vc_column_text el_class=”key-results-item”]\"Instagram<\/p>\n

46,000+<\/span><\/p>\n

Instagram link clicks<\/p>\n

[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=”1\/2″ offset=”vc_col-lg-offset-2 vc_col-lg-4″][vc_column_text el_class=”key-results-item”]\"Instagram<\/p>\n

22,000+<\/span><\/p>\n

landing page views on Spotify<\/p>\n

[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/2″ offset=”vc_col-lg-4″][vc_column_text el_class=”key-results-item”]\"Instagram<\/p>\n

1,420,000+<\/span><\/p>\n

Instagram engagements<\/p>\n

[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column][vc_row_inner][vc_column_inner][vc_column_text]<\/p>\n

\"Twitter Twitter<\/p>\n

[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=”1\/2″ offset=”vc_col-lg-offset-2 vc_col-lg-4″][vc_column_text el_class=”key-results-item”]\"Twitter<\/p>\n

38,400,000+<\/span><\/p>\n

Twitter impressions<\/p>\n

[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/2″ offset=”vc_col-lg-4″][vc_column_text el_class=”key-results-item”]\"Twitter<\/p>\n

570,000+<\/span><\/p>\n

Twitter link clicks<\/p>\n

[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=”1\/2″ offset=”vc_col-lg-offset-2 vc_col-lg-4″][vc_column_text el_class=”key-results-item”]\"Artist<\/p>\n

1,420,000+<\/span><\/p>\n

Twitter engagements<\/p>\n

[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/2″][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column][vc_row_inner][vc_column_inner][vc_column_text]<\/p>\n

\"Twitter\u00a0Twitter Chatbot<\/p>\n

[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=”1\/2″ offset=”vc_col-lg-offset-2 vc_col-lg-4″][vc_column_text el_class=”key-results-item”]\"Twitter<\/p>\n

48,300+<\/span><\/p>\n

Twitter total chats<\/p>\n

[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/2″ offset=”vc_col-lg-4″][vc_column_text el_class=”key-results-item”]\"Twitter<\/p>\n

39,900+<\/span><\/p>\n

Unique Twitter
\nchatbot users<\/p>\n

[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=”1\/2″ offset=”vc_col-lg-offset-2 vc_col-lg-4″][vc_column_text el_class=”key-results-item”]\"Twitter<\/p>\n

366,000+<\/span><\/p>\n

Total Twitter
\nchatbot messages<\/p>\n

[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/2″ offset=”vc_col-lg-4″][vc_column_text el_class=”key-results-item”]\"Twitter<\/p>\n

124s<\/span><\/p>\n

Twitter chatbot average
\nconversation duration<\/p>\n

[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=”50px”][\/vc_column][\/vc_row][\/vc_section]<\/p>\n<\/section>","protected":false},"excerpt":{"rendered":"

[vc_section][vc_row css=”.vc_custom_1599598828336{padding-top: 60px !important;padding-bottom: 60px !important;}”][vc_column][vc_column_text] Key Results [\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_row_inner][vc_column_inner][vc_column_text] Spotify [\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=”1\/2″ offset=”vc_col-lg-offset-2 vc_col-lg-4″][vc_column_text el_class=”key-results-item”] 0 to 22,000 Follower on ‘Early Noise 2019’ playlist [\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/2″ offset=”vc_col-lg-offset-0 vc_col-lg-4″][vc_column_text el_class=”key-results-item”] 0 to 140,000 Total followers on individual artist playlists [\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column][vc_row_inner][vc_column_inner][vc_column_text] Facebook [\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=”1\/2″ offset=”vc_col-lg-offset-2 vc_col-lg-4″][vc_column_text el_class=”key-results-item”] 44,400,000+ Facebook users reached [\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/2″ offset=”vc_col-lg-offset-0 vc_col-lg-4″][vc_column_text el_class=”key-results-item”] 928,000+ […]<\/p>\n","protected":false},"author":18,"featured_media":5177,"parent":0,"menu_order":1,"comment_status":"closed","ping_status":"closed","template":"template-pages\/template_spotify.php","meta":{"footnotes":""},"categories":[4],"acf":[],"yoast_head":"\nSpotify Case Study \u2013 Grey Alchemy | Digital Marketing Agency Bangkok %<\/title>\n<meta name=\"description\" content=\"How we helped Spotify launch K-Pop idols TXT\u2019s first EP with a social media campaign involving strategic planning, creative marketing and chatbot design.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/greyalchemy.com\/work\/spotify\/\" 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