{"id":459,"date":"2017-10-12T22:07:09","date_gmt":"2017-10-12T15:07:09","guid":{"rendered":"https:\/\/grey-dev.topgunz.in.th\/?page_id=459"},"modified":"2023-08-10T11:44:53","modified_gmt":"2023-08-10T04:44:53","slug":"work-oskar-bistro","status":"publish","type":"page","link":"https:\/\/greyalchemy.com\/work\/oskar-bistro\/","title":{"rendered":"Oskar"},"content":{"rendered":"

[vc_section full_width=”stretch_row” content_placement=”middle” css=”.vc_custom_1512024069484{background-image: url(\/\/greyalchemy.com\/wp-content\/uploads\/2017\/10\/bg-section-1.jpg?id=465) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_row][vc_column css_animation=”fadeIn”][vc_row_inner][vc_column_inner width=”1\/2″ offset=”vc_col-lg-offset-0 vc_col-md-offset-0 vc_col-sm-offset-0 vc_col-xs-offset-1 vc_col-xs-10″ css=”.vc_custom_1515669938659{padding-top: 40px !important;padding-bottom: 40px !important;}”][vc_column_text css=”.vc_custom_1512024343918{margin-bottom: 15px !important;}”]<\/p>\n

The Challenge<\/span><\/h3>\n

[\/vc_column_text][vc_column_text css=”.vc_custom_1512024490675{margin-bottom: 50px !important;}”]Oskar approached us when they had already made it. What was missing was a \u201cface\u201d to communicate that success to the rest of the world. One of Grey Alchemy\u2019s oldest clients and one of Bangkok\u2019s most successful bars & restaurants, their success was lacking communication tools to build a community around their brand and the Oskar experience.<\/span>[\/vc_column_text][vc_column_text css=”.vc_custom_1516856902477{margin-bottom: 15px !important;}”]<\/p>\n

Prolonging\u00a0<\/span>the Maturity Stage <\/span><\/h3>\n

[\/vc_column_text][vc_column_text]This was achieved through the use of social media<\/a><\/span>, public relations<\/a><\/span>, website redesign, and branding. Oskar was destined to expand regionally out of\u00a0Thailand. With their sights set on Cambodia, the management team is already working with Grey Alchemy in rolling out online media marketing strategies\u00a0for this expansion.<\/span>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/2″][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][\/vc_section][vc_section full_width=”stretch_row” css=”.vc_custom_1512023489663{background-image: url(\/\/greyalchemy.com\/wp-content\/uploads\/2017\/10\/paper-box-texture.jpg?id=484) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_row][vc_column css_animation=”none” width=”2\/3″ offset=”vc_col-lg-8″][vc_column_text]<\/p>\n

\"Oskar\"Oskar\"Oskar\"Oskar<\/p>\n

[\/vc_column_text][vc_row_inner][vc_column_inner offset=”vc_hidden-xs”][vc_empty_space height=”80px”][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column css_animation=”none” width=”1\/3″ css=”.vc_custom_1524301720169{padding-top: 40px !important;}” offset=”vc_col-lg-offset-0 vc_col-md-offset-0 vc_col-sm-offset-0 vc_col-xs-offset-1 vc_col-xs-10″][vc_custom_heading text=”Building a Community on Social Media” font_container=”tag:h3|text_align:left|color:%23ffffff” use_theme_fonts=”yes” css=”.vc_custom_1516856912761{margin-bottom: 15px !important;}”][vc_column_text]We reconnected with Oskar\u2019s current fans while reaching out to the broader community. By creating a lively platform for fans and customers, we have successfully promoted their events<\/a><\/span>,<\/span><\/span> and cemented some of their promotions like the Wednesday Ladies\u2019 Night, which has become one of Bangkok\u2019s most successful weekly F&B events. We\u2019ve also made Oskar\u2019s value proposition clear: a friendly atmosphere, hearty food, great drinks, and good wines at excellent value for money.<\/span>[\/vc_column_text][\/vc_column][\/vc_row][\/vc_section][vc_section full_width=”stretch_row” css=”.vc_custom_1508933389415{background-color: #464534 !important;}”][vc_row equal_height=”yes” content_placement=”middle”][vc_column css_animation=”none” width=”1\/2″ offset=”vc_col-lg-offset-0 vc_col-md-offset-0 vc_col-sm-offset-0 vc_col-xs-offset-1 vc_col-xs-10″][vc_custom_heading text=”Website Facelift” font_container=”tag:h3|text_align:left|color:%23f7941d” use_theme_fonts=”yes”][vc_column_text]Our creative partner Invisible Ink<\/span><\/a> used design elements that were modern and created a single page responsive website including an event plugin and online reservation capability. <\/span><\/p>\n

We successfully conveyed the homely ambiance and friendly vibes at Oskar that their customers have come to love.<\/span>[\/vc_column_text][\/vc_column][vc_column css_animation=”none” width=”1\/2″][vc_single_image image=”1380″ img_size=”large” alignment=”center”][\/vc_column][vc_column][\/vc_column][\/vc_row][\/vc_section][vc_section full_width=”stretch_row” css=”.vc_custom_1508921220313{padding-top: 50px !important;background-image: url(\/\/greyalchemy.com\/wp-content\/uploads\/2017\/10\/Layer-650.jpg?id=1234) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_row equal_height=”yes”][vc_column css_animation=”none” width=”1\/2″ offset=”vc_col-lg-offset-0 vc_hidden-lg vc_col-md-offset-0 vc_hidden-md vc_col-sm-offset-0 vc_hidden-sm vc_col-xs-offset-1 vc_col-xs-10″][vc_custom_heading text=”Comprehensive
\nPress Kit” font_container=”tag:h3|text_align:left|color:%23f7941d” use_theme_fonts=”yes”][vc_column_text]We created an advanced media-friendly press kit that detailed Oskar\u2019s story, philosophy, people behind the concept and success as well as the food and drinks menu. The result was a highly accessible communication tool to assist the media in telling Oskar\u2019s story effectively.[\/vc_column_text][\/vc_column][vc_column css_animation=”none” width=”1\/2″ offset=”vc_col-lg-offset-0 vc_hidden-lg vc_col-md-offset-0 vc_hidden-md vc_col-sm-offset-0 vc_hidden-sm vc_col-xs-offset-1 vc_col-xs-10″][vc_custom_heading text=”Consistent Flyer Branding” font_container=”tag:h3|text_align:left|color:%23f7941d” use_theme_fonts=”yes”][vc_column_text]To further maintain consistency in Oskar\u2019s branding and visual identity, our creative partner designed flyers for Oskar\u2019s points-of-sales, social media events, and promotions.[\/vc_column_text][\/vc_column][vc_column css_animation=”none” width=”1\/2″ css=”.vc_custom_1516788283968{padding-top: 15px !important;padding-right: 15px !important;padding-bottom: 15px !important;padding-left: 15px !important;background-color: #ecebe9 !important;}”][vc_single_image image=”1348″ img_size=”large” css=”.vc_custom_1520086452714{padding-top: 0px !important;padding-bottom: 0px !important;}”][\/vc_column][vc_column css_animation=”none” width=”5\/12″ offset=”vc_col-lg-offset-1 vc_hidden-xs” css=”.vc_custom_1524301760828{padding-top: 30px !important;}”][vc_custom_heading text=”Comprehensive
\nPress Kit” font_container=”tag:h3|text_align:left|color:%23f7941d” use_theme_fonts=”yes”][vc_column_text]We created an advanced media-friendly press kit that detailed Oskar\u2019s story, philosophy, people behind the concept and success as well as the food and drinks menu. The result was a highly accessible communication tool to assist the media in telling Oskar\u2019s story effectively.[\/vc_column_text][\/vc_column][vc_column width=”1\/2″ css=”.vc_custom_1508934948092{background-color: #ecebe9 !important;}”][vc_single_image image=”1350″ img_size=”large” css=”.vc_custom_1520086471728{padding-top: 0px !important;padding-bottom: 0px !important;}”][\/vc_column][vc_column css_animation=”none” width=”5\/12″ offset=”vc_col-lg-offset-1 vc_hidden-xs” css=”.vc_custom_1524301767266{padding-top: 30px !important;}”][vc_custom_heading text=”Consistent
\nFlyer Branding” font_container=”tag:h3|text_align:left|color:%23f7941d” use_theme_fonts=”yes”][vc_column_text]To further maintain consistency in Oskar\u2019s branding and visual identity, our creative partner designed flyers for Oskar\u2019s points-of-sales, social media events, and promotions.[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1508930842485{padding-top: 50px !important;}”][vc_column css_animation=”none”][vc_column_text]<\/p>\n

Key Results<\/span><\/h2>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=”none” css=”.vc_custom_1524301793045{padding-top: 50px !important;padding-bottom: 50px !important;}”][vc_column width=”1\/4″][vc_column_text el_class=”key-results-item”]\"Occupany-Rate-Icon\"<\/p>\n

27,000+<\/span><\/p>\n

New Facebook fans<\/span><\/p>\n

[\/vc_column_text][\/vc_column][vc_column width=”1\/4″][vc_column_text el_class=”key-results-item”]\"Impressions-Icon\"<\/p>\n

19,000,000+<\/span><\/p>\n

Impressions<\/span><\/p>\n

[\/vc_column_text][\/vc_column][vc_column width=”1\/4″][vc_column_text el_class=”key-results-item”]\"Call-To-Action-Icon\"<\/p>\n

Event<\/span><\/p>\n

Attendance highly<\/span>
\nsuccessful<\/span><\/p>\n

[\/vc_column_text][\/vc_column][vc_column width=”1\/4″][vc_column_text el_class=”key-results-item”]\"Stories-Icon\"<\/p>\n

400,000+<\/span><\/p>\n

Stories created<\/span><\/p>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1508929339907{padding-top: 50px !important;padding-bottom: 50px !important;}”][vc_column css_animation=”none”][vc_column_text css=”.vc_custom_1512023611590{padding-top: 70px !important;padding-right: 70px !important;padding-bottom: 70px !important;padding-left: 70px !important;background-color: #ffffff !important;}”]<\/p>\n

” Grey Alchemy helped us structure our communications and made our brand clear and consistent. Their efforts helped give us a stronger visibility and presence in Bangkok, Thailand, and Southeast Asia. We were able to access a wider geographical area and reach new target groups through targeted social media advertising and our revamped web site. They also helped us create efficient tools for reservations and sharing Oskar’s story with the rest of the world. This resulted in new customers for the venue, and raising overall attendance at our various events. “<\/p>\n

Jeremie Sebag<\/span>
\nGeneral Manager<\/span>
\nOskar Bistro<\/span><\/p>\n

[\/vc_column_text][\/vc_column][\/vc_row][\/vc_section]<\/p>\n<\/section>","protected":false},"excerpt":{"rendered":"

[vc_section full_width=”stretch_row” content_placement=”middle” css=”.vc_custom_1512024069484{background-image: url(\/\/greyalchemy.com\/wp-content\/uploads\/2017\/10\/bg-section-1.jpg?id=465) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_row][vc_column css_animation=”fadeIn”][vc_row_inner][vc_column_inner width=”1\/2″ offset=”vc_col-lg-offset-0 vc_col-md-offset-0 vc_col-sm-offset-0 vc_col-xs-offset-1 vc_col-xs-10″ css=”.vc_custom_1515669938659{padding-top: 40px !important;padding-bottom: 40px !important;}”][vc_column_text css=”.vc_custom_1512024343918{margin-bottom: 15px !important;}”] The Challenge [\/vc_column_text][vc_column_text css=”.vc_custom_1512024490675{margin-bottom: 50px !important;}”]Oskar approached us when they had already made it. What was missing was a \u201cface\u201d to communicate that success to the rest of […]<\/p>\n","protected":false},"author":18,"featured_media":4716,"parent":0,"menu_order":18,"comment_status":"closed","ping_status":"closed","template":"template_work.php","meta":{"footnotes":""},"categories":[4],"acf":[],"yoast_head":"\nOskar Bistro Case Study - Grey Alchemy | Digital Marketing Agency Bangkok<\/title>\n<meta name=\"description\" content=\"Through rebranding, website redesign, social media marketing, and PR, we helped make Oskar one of the leading bars & restaurants in Bangkok, Thailand.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/greyalchemy.com\/work\/oskar-bistro\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Oskar Bistro Case Study - Grey Alchemy | Digital Marketing Agency Bangkok\" \/>\n<meta property=\"og:description\" content=\"Through rebranding, website redesign, social media marketing, and PR, we helped make Oskar one of the leading bars & restaurants in Bangkok, Thailand.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/greyalchemy.com\/work\/oskar-bistro\/\" \/>\n<meta property=\"og:site_name\" content=\"Grey Alchemy\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/greyalchemymarketing\/\" \/>\n<meta property=\"article:modified_time\" content=\"2023-08-10T04:44:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/greyalchemy.com\/wp-content\/uploads\/2018\/04\/Oskar-Bistro-Marketing-Case-Study-e1523808889767.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1500\" \/>\n\t<meta property=\"og:image:height\" content=\"1001\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/greyalchemy.com\/work\/oskar-bistro\/\",\"url\":\"https:\/\/greyalchemy.com\/work\/oskar-bistro\/\",\"name\":\"Oskar Bistro Case Study - 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