{"id":391,"date":"2017-10-04T19:55:28","date_gmt":"2017-10-04T12:55:28","guid":{"rendered":"https:\/\/grey-dev.topgunz.in.th\/?page_id=391"},"modified":"2023-07-31T12:11:14","modified_gmt":"2023-07-31T05:11:14","slug":"work-roast","status":"publish","type":"page","link":"https:\/\/greyalchemy.com\/work\/roast\/","title":{"rendered":"Roast"},"content":{"rendered":"

[vc_row full_width=”stretch_row” css=”.vc_custom_1508587843801{padding-top: 50px !important;padding-bottom: 70px !important;background-image: url(\/\/greyalchemy.com\/wp-content\/uploads\/2017\/10\/Roast-Graphic-3.png?id=532) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_column][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” css=”.vc_custom_1508587858744{padding-top: 50px !important;padding-bottom: 50px !important;background-image: url(\/\/greyalchemy.com\/wp-content\/uploads\/2017\/10\/Roast-Graphic-1.jpg?id=530) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_column css_animation=”fadeIn” css=”.vc_custom_1516705658198{padding-bottom: 50px !important;}”][vc_row_inner][vc_column_inner width=”5\/6″ offset=”vc_col-lg-offset-1 vc_col-lg-10 vc_col-md-offset-1 vc_col-md-10 vc_col-sm-offset-1 vc_col-xs-offset-1 vc_col-xs-10″][vc_column_text]<\/p>\n

The Challenge<\/span><\/h3>\n

Already a well-established Bangkok restaurant, Roast approached us with the need to prolong its maturity stage and support its brand expansion. Their flagship Thonglor branch was being relocated to the new community mall The Commons while they were also opening another branch at EmQuartier. Our objectives were to reconnect with their existing fans, maintain a vibrant online community, and drive traffic to the new branches.<\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” parallax=”content-moving” parallax_image=”2566″ parallax_speed_bg=”2″ css=”.vc_custom_1515576064511{padding-top: 150px !important;padding-bottom: 200px !important;}” el_class=”background-float-left”][vc_column][\/vc_column][\/vc_row][vc_section full_width=”stretch_row” css=”.vc_custom_1509272626960{padding-bottom: 200px !important;background-color: #f5f5f5 !important;}”][vc_row full_width=”stretch_row” css=”.vc_custom_1515085217410{padding-top: 30px !important;background-color: #f5f5f5 !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_column offset=”vc_col-lg-offset-1 vc_col-lg-10 vc_col-md-offset-1 vc_col-md-10 vc_col-xs-offset-1 vc_col-xs-10″ css=”.vc_custom_1515243890638{padding-top: 0px !important;padding-bottom: 0px !important;}”][vc_row_inner][vc_column_inner offset=”vc_hidden-xs”][vc_column_text]<\/p>\n

Our Approach <\/span><\/h3>\n

First, we carried out a professional social media setup<\/a><\/span> to solidify Roast\u2019s digital presence including:<\/span><\/p>\n

    \n
  1. Facebook blue and grey level verification authenticating our official pages and boosting their Facebook search results ranking.
    \n<\/span><\/li>\n
  2. Facebook multi-location setup directing customers to the two branches.<\/span><\/span><\/li>\n
  3. Social media consolidation making it easy to navigate through the different platforms.<\/span><\/li>\n<\/ol>\n

    [\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner css=”.vc_custom_1515084885508{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}”][vc_column_inner css=”.vc_custom_1515084894597{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}” offset=”vc_hidden-lg vc_hidden-md vc_hidden-sm”][vc_column_text]<\/p>\n

    Our Approach <\/span><\/h3>\n

    First, we carried out a professional social media setup to solidify Roast\u2019s digital presence including:<\/span><\/p>\n

      \n
    1. Facebook blue and grey level verification authenticating our official pages and boosting their Facebook search results ranking.
      \n<\/span><\/li>\n
    2. Facebook multi-location setup directing customers to the two branches.<\/span><\/span><\/li>\n
    3. Social media consolidation making it easy to navigate through the different platforms.<\/span><\/li>\n<\/ol>\n

      [\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_video link=”https:\/\/vimeo.com\/242581275″ align=”center” css_animation=”none”][\/vc_column][\/vc_row][vc_row][vc_column offset=”vc_col-xs-12″][vc_row_inner][vc_column_inner offset=”vc_col-lg-offset-0 vc_col-lg-12 vc_col-md-offset-0 vc_col-md-12 vc_col-xs-12″]\n

      \n \n
      Once the setup was complete, we began raising awareness of the new branches at The Commons and EmQuartier through page likes and local awareness advertising. Our ad campaigns were directed to specific target groups such as Roast\u2019s existing fans, foodies, affluent local residents, as well as other socio-demographic profiles. To enhance users\u2019 engagement with our content, we combined clear calls-to-action like \u2018Get Directions\u2019, \u2018Book Now\u2019, and \u2018Like Page\u2019 with homely food photography.<\/span><\/p>\n

       <\/p>\n

      In addition, we also helped raise awareness of Roast\u2019s sister brand Daily Roast through enticing menu teaser-posts targeting audiences who work and travel to Bhiraj Tower, EmQuartier where Daily Roast is situated.<\/span><\/div>\n \n <\/div>[\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][\/vc_section][vc_section][vc_row][vc_column offset=”vc_hidden-lg vc_hidden-md”][vc_empty_space height=”300px”][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1509272809133{margin-top: 200px !important;}”][vc_column css_animation=”none” width=”5\/6″ offset=”vc_col-lg-offset-1 vc_col-md-offset-1 vc_col-sm-offset-1 vc_col-xs-offset-1 vc_col-xs-10 vc_hidden-xs”][vc_row_inner content_placement=”middle”][vc_column_inner width=”1\/2″][vc_single_image image=”544″ img_size=”full”][vc_single_image image=”546″ img_size=”full”][\/vc_column_inner][vc_column_inner width=”1\/2″][vc_single_image image=”545″ img_size=”full”][vc_single_image image=”547″ img_size=”full”][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column css_animation=”none” offset=”vc_col-lg-offset-1 vc_col-lg-10 vc_hidden-lg vc_col-md-offset-1 vc_col-md-10 vc_hidden-md vc_col-sm-offset-1 vc_hidden-sm vc_col-xs-12″][vc_row_inner][vc_column_inner][vc_images_carousel images=”544,545,546,547″ img_size=”full” onclick=”link_no” hide_prev_next_buttons=”yes”][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][\/vc_section][vc_row css=”.vc_custom_1507736982718{padding-top: 50px !important;padding-bottom: 100px !important;}”][vc_column css_animation=”fadeIn” width=”5\/6″ offset=”vc_col-lg-offset-1 vc_col-lg-10 vc_col-md-offset-1 vc_col-md-10 vc_col-sm-offset-1 vc_col-xs-offset-1 vc_col-xs-10″][vc_column_text]<\/p>\n

      Fostering the Roast Community<\/span><\/h3>\n

      Subsequent to the awareness stage, it was essential to reinforce the distinctive \u2018Roast community\u2019 and keep the brand at the customers\u2019 top of mind. To do this, we leveraged on Roast\u2019s fascinating brand story. Quality is the priority, meaning that almost everything is made fresh in-house by well-trained chefs and the kitchen team with most ingredients sourced locally. With this in mind, we focused on the storytelling aspect of the brand, documenting the cooking process with relevant kitchen action photography, showcasing the passion behind every dish, from the fact that Roast grows its own coffee beans, makes its own pasta, or perfects its own tender corn beef from scratch.<\/span><\/p>\n

       <\/p>\n

      We explored different forms of visual content<\/a><\/span> such as multi-picture posts to introduce new dishes, or animated GIFs to display different types of drinks and desserts, as well as carousel and video advertising to highlight their lunch set and dinner items. Beautiful close-up photography and intriguing copies were used to create teaser campaigns for new items.<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” parallax=”content-moving” parallax_image=”1495″ css=”.vc_custom_1523809254542{padding-top: 350px !important;padding-bottom: 300px !important;}”][vc_column][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” css=”.vc_custom_1515085563730{padding-top: 80px !important;padding-bottom: 30px !important;background-image: url(\/\/greyalchemy.com\/wp-content\/uploads\/2017\/10\/Roast-Graphic-2.jpg?id=531) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_column css_animation=”fadeIn” width=”5\/6″ offset=”vc_col-lg-offset-1 vc_col-md-offset-1 vc_col-sm-offset-1 vc_col-xs-offset-1 vc_col-xs-10 vc_hidden-xs”][vc_row_inner gap=”5″][vc_column_inner width=”5\/12″ css=”.vc_custom_1507738868889{padding-top: 70px !important;padding-right: 30px !important;padding-bottom: 45px !important;padding-left: 30px !important;background-color: #f5f5f5 !important;}” offset=”vc_col-lg-offset-0″][vc_column_text]<\/p>\n

      Instagramming the Roast Experience<\/span><\/h3>\n

      Blessed with beautiful professional photography as well as a plethora of content from avid Roast fans, we set out to maintain a casual yet stylish Instagram gallery. This gallery conveys the passion of the Roast team showcasing their dedication and craftsmanship behind every dish, and also fosters its Instagram foodie community through reposting of user-generated content with photo credits.<\/span>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/2″ offset=”vc_col-lg-offset-1 vc_col-md-offset-1 vc_col-sm-offset-1″][vc_single_image image=”548″ img_size=”full”][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” css=”.vc_custom_1515244111330{padding-bottom: 30px !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_column css_animation=”fadeIn” width=”5\/6″ offset=”vc_col-lg-offset-1 vc_hidden-lg vc_col-md-offset-1 vc_hidden-md vc_col-sm-offset-1 vc_hidden-sm vc_col-xs-offset-1 vc_col-xs-10″][vc_row_inner gap=”5″][vc_column_inner width=”5\/12″ css=”.vc_custom_1507738868889{padding-top: 70px !important;padding-right: 30px !important;padding-bottom: 45px !important;padding-left: 30px !important;background-color: #f5f5f5 !important;}” offset=”vc_col-lg-offset-0″][vc_column_text]<\/p>\n

      Instagramming the Roast Experience<\/span><\/h3>\n

      Blessed with beautiful professional photography as well as a plethora of content from avid Roast fans, we set out to maintain a casual yet stylish Instagram gallery. This gallery conveys the passion of the Roast team showcasing their dedication and craftsmanship behind every dish, and also fosters its Instagram foodie community through reposting of user-generated content with photo credits.<\/span>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/2″ offset=”vc_col-lg-offset-1 vc_col-md-offset-1 vc_col-sm-offset-1″][vc_single_image image=”548″ img_size=”full”][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” css=”.vc_custom_1520085109558{padding-top: 150px !important;padding-bottom: 150px !important;background-image: url(https:\/\/greyalchemy.com\/wp-content\/uploads\/2017\/10\/Roast-Graphic-4.png?id=533) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_column][\/vc_column][\/vc_row][vc_section css=”.vc_custom_1510243523357{padding-top: 80px !important;}”][vc_row][vc_column css_animation=”fadeIn”][vc_column_text]<\/p>\n

      Key Results<\/span><\/h2>\n

      [\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=”fadeIn” css=”.vc_custom_1516705801710{padding-top: 50px !important;padding-bottom: 50px !important;}”][vc_column width=”1\/4″][vc_column_text el_class=”key-results-item”]\"New-Followers-Icon\"<\/p>\n

      18,000+<\/span><\/p>\n

      New Instagram
      \nfollowers<\/p>\n

      [\/vc_column_text][\/vc_column][vc_column width=”1\/4″][vc_column_text el_class=”key-results-item”]\"Impressions-Icon\"<\/p>\n

      300,000+<\/span><\/p>\n

      Monthly impressions<\/p>\n

      [\/vc_column_text][\/vc_column][vc_column width=”1\/4″][vc_column_text el_class=”key-results-item”]\"Average-likes-Per-Instagram-Uploads-Icon\"<\/p>\n

      300+<\/span><\/p>\n

      Average likes per
      \nInstagram upload<\/p>\n

      [\/vc_column_text][\/vc_column][vc_column width=”1\/4″][vc_column_text el_class=”key-results-item”]\"Occupany-Rate-Icon\"<\/p>\n

      New Brand<\/span><\/p>\n

      Successful launch<\/p>\n

      [\/vc_column_text][\/vc_column][\/vc_row][\/vc_section][vc_row full_width=”stretch_row” css=”.vc_custom_1510243482225{padding-top: 20px !important;padding-bottom: 50px !important;background-color: #f5f5f5 !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_column css_animation=”fadeIn” offset=”vc_col-xs-12″][vc_row_inner css=”.vc_custom_1515085876407{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 80px !important;padding-bottom: 80px !important;background-color: #ffffff !important;border-left-style: initial !important;border-right-style: initial !important;border-top-style: initial !important;border-bottom-style: initial !important;}”][vc_column_inner width=”5\/6″ offset=”vc_col-lg-offset-1 vc_col-lg-10 vc_col-md-offset-1 vc_col-md-10 vc_col-sm-offset-1 vc_col-xs-offset-1 vc_col-xs-10″ css=”.vc_custom_1508904455849{padding-top: 0px !important;}”][vc_column_text]<\/p>\n

      Testimonial <\/span><\/h3>\n

      “It’s been a true pleasure partnering with the Grey Alchemy team over the past two years. They have done a tremendous job with both our brands, theCOMMONS and Roast. The team is extremely professional, responsive and fun to work with! Thanks so much for your dedication and hard work.”<\/p>\n

       <\/p>\n

      Vicharee Vichit-Vadakan
      \nCo-Founder
      \nRoast and The Commons<\/p>\n

      [\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]<\/p>\n<\/section>","protected":false},"excerpt":{"rendered":"

      [vc_row full_width=”stretch_row” css=”.vc_custom_1508587843801{padding-top: 50px !important;padding-bottom: 70px !important;background-image: url(\/\/greyalchemy.com\/wp-content\/uploads\/2017\/10\/Roast-Graphic-3.png?id=532) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_column][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” css=”.vc_custom_1508587858744{padding-top: 50px !important;padding-bottom: 50px !important;background-image: url(\/\/greyalchemy.com\/wp-content\/uploads\/2017\/10\/Roast-Graphic-1.jpg?id=530) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_column css_animation=”fadeIn” css=”.vc_custom_1516705658198{padding-bottom: 50px !important;}”][vc_row_inner][vc_column_inner width=”5\/6″ offset=”vc_col-lg-offset-1 vc_col-lg-10 vc_col-md-offset-1 vc_col-md-10 vc_col-sm-offset-1 vc_col-xs-offset-1 vc_col-xs-10″][vc_column_text] The Challenge Already a well-established Bangkok restaurant, Roast approached us with the need to […]<\/p>\n","protected":false},"author":18,"featured_media":3218,"parent":0,"menu_order":3,"comment_status":"closed","ping_status":"closed","template":"template_work.php","meta":{"footnotes":""},"categories":[4],"acf":[],"yoast_head":"\nRoast Case Study - Grey Alchemy | Digital Marketing Agency Bangkok<\/title>\n<meta name=\"description\" content=\"How we revamped Roast's social media channels and fostered their online community loyalty through creative storytelling and user engagement.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/greyalchemy.com\/work\/roast\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Roast Case Study - Grey Alchemy | Digital Marketing Agency Bangkok\" \/>\n<meta property=\"og:description\" content=\"How we revamped Roast's social media channels and fostered their online community loyalty through creative storytelling and user engagement.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/greyalchemy.com\/work\/roast\/\" \/>\n<meta property=\"og:site_name\" content=\"Grey Alchemy\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/greyalchemymarketing\/\" \/>\n<meta property=\"article:modified_time\" content=\"2023-07-31T05:11:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/greyalchemy.com\/wp-content\/uploads\/2018\/01\/roast-case-social-media-marketing-study.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"805\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"9 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/greyalchemy.com\/work\/roast\/\",\"url\":\"https:\/\/greyalchemy.com\/work\/roast\/\",\"name\":\"Roast Case Study - 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