{"id":3884,"date":"2017-10-07T23:58:40","date_gmt":"2017-10-07T16:58:40","guid":{"rendered":"https:\/\/grey-dev.topgunz.in.th\/?page_id=3884"},"modified":"2023-07-31T12:11:46","modified_gmt":"2023-07-31T05:11:46","slug":"work-physique-57","status":"publish","type":"page","link":"https:\/\/greyalchemy.com\/work\/physique-57\/","title":{"rendered":"Physique 57"},"content":{"rendered":"<section class=\"wpb-content-wrapper\"><p>[vc_section css=&#8221;.vc_custom_1518003573101{margin-bottom: 0px !important;padding-bottom: 0px !important;background-color: #ffffff !important;}&#8221;][vc_row][vc_column css_animation=&#8221;bottom-to-top&#8221; width=&#8221;5\/6&#8243; offset=&#8221;vc_col-xs-offset-1 vc_col-xs-10&#8243;][vc_row_inner][vc_column_inner][vc_column_text]<\/p>\n<h3 style=\"text-align: center;\"><span style=\"color: #2b7d9d;\">The Challenge<\/span><\/h3>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner][vc_column_text]Physique 57 was already a well-established brand in New York and Los Angeles when Grey Alchemy was approached to assist with the launching of Physique 57 in Bangkok. Following their business plan intact, our team was brought onboard well ahead of the actual launch. The objectives were to:<\/p>\n<ul>\n<li>Launch Physique 57 in Thailand.<\/li>\n<li>Maintain a sense of community with the studio\u2019s members and teachers.<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;5\/6&#8243; offset=&#8221;vc_col-xs-offset-1 vc_col-xs-10&#8243;][vc_column_text]\n        <div class=\"vc-floating-block-wrap\" style=\"position: relative\">\n         \n            <div class=\"vc-floating-block no-shadow\">[vc_images_carousel images=&#8221;1637,1636,1639,1638&#8243; img_size=&#8221;full&#8221; onclick=&#8221;link_no&#8221; speed=&#8221;3000&#8243; autoplay=&#8221;yes&#8221; hide_prev_next_buttons=&#8221;yes&#8221; wrap=&#8221;yes&#8221;]<\/div>\n         \n        <\/div>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column offset=&#8221;vc_hidden-lg vc_hidden-md vc_hidden-sm&#8221;][vc_empty_space height=&#8221;100px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column offset=&#8221;vc_hidden-xs&#8221;][vc_empty_space height=&#8221;300px&#8221;][\/vc_column][\/vc_row][\/vc_section][vc_section css=&#8221;.vc_custom_1524646662948{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;background-color: #2b7d9d !important;}&#8221;][vc_row full_width=&#8221;stretch_row&#8221;][vc_column offset=&#8221;vc_hidden-lg vc_hidden-md vc_hidden-sm&#8221;][vc_empty_space height=&#8221;70px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column offset=&#8221;vc_hidden-xs&#8221;][vc_empty_space height=&#8221;200px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<img decoding=\"async\" loading=\"lazy\" class=\"wp-image-1648 size-full aligncenter\" src=\"\/\/greyalchemy.com\/wp-content\/uploads\/2017\/11\/Physique-57-Facebook-Post-Examples.png\" alt=\"Physique 57 Facebook Post Examples\" width=\"793\" height=\"370\" srcset=\"https:\/\/greyalchemy.com\/wp-content\/uploads\/2017\/11\/Physique-57-Facebook-Post-Examples.png 793w, https:\/\/greyalchemy.com\/wp-content\/uploads\/2017\/11\/Physique-57-Facebook-Post-Examples-300x140.png 300w, https:\/\/greyalchemy.com\/wp-content\/uploads\/2017\/11\/Physique-57-Facebook-Post-Examples-768x358.png 768w\" sizes=\"(max-width: 793px) 100vw, 793px\" \/>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;5\/6&#8243; offset=&#8221;vc_col-xs-offset-1 vc_col-xs-10&#8243;][vc_column_text]<\/p>\n<h3 style=\"text-align: center;\"><span style=\"color: #ffffff;\">Launching Physique 57\u2019s<br \/>\nSocial Media Campaigns<\/span><\/h3>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column css_animation=&#8221;bottom-to-top&#8221; width=&#8221;5\/6&#8243; offset=&#8221;vc_col-xs-offset-1 vc_col-xs-10&#8243;][vc_column_text]<\/p>\n<p style=\"text-align: left;\"><span style=\"color: #ffffff;\">Our marketing team first set out laying down a comprehensive <span style=\"color: #999999;\"><a style=\"color: #999999;\" href=\"\/social-media-agency-bangkok\/\" rel=\"noopener noreferrer\">online media strategy<\/a><\/span> for the brand. Social media accounts and online database marketing systems were set up. A solid<span style=\"color: #999999;\"> <a style=\"color: #999999;\" href=\"\/email-marketing\/\" rel=\"noopener noreferrer\">email campaign<\/a><\/span> was also set up. The first task was to run an aggressive and focused awareness campaign to educate target audiences about Physique 57 and their value offerings. Since the brand itself is premium, we targeted high net worth individuals who were interested in fitness, dance, Pilates, and were looking for a little more from their fitness routines. The campaign proved successful and the brand\u2019s fan base grew exponentially within a short period of time.<\/span><\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column css_animation=&#8221;bottom-to-top&#8221;][vc_column_text]<img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-1638 size-full\" src=\"\/\/greyalchemy.com\/wp-content\/uploads\/2017\/11\/Physique-57-Social-Media-Campaign.jpg\" alt=\"Physique 57 Social Media Campaign\" width=\"1000\" height=\"500\" srcset=\"https:\/\/greyalchemy.com\/wp-content\/uploads\/2017\/11\/Physique-57-Social-Media-Campaign.jpg 1000w, https:\/\/greyalchemy.com\/wp-content\/uploads\/2017\/11\/Physique-57-Social-Media-Campaign-300x150.jpg 300w, https:\/\/greyalchemy.com\/wp-content\/uploads\/2017\/11\/Physique-57-Social-Media-Campaign-768x384.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>[\/vc_column_text][\/vc_column][vc_column css_animation=&#8221;none&#8221; width=&#8221;5\/6&#8243; offset=&#8221;vc_col-xs-offset-1 vc_col-xs-10&#8243;][vc_column_text]<\/p>\n<h3 style=\"text-align: center;\"><span style=\"color: #ffffff;\">Encouraging Actual Signups<\/span><\/h3>\n<p style=\"text-align: left;\"><span style=\"color: #ffffff;\">To encourage people to actually sign up for a free trial class and discounted classes, our team adopted the database marketing approach. In running both their social media and database marketing campaigns, we created a hype around the arrival of Physique 57 in Thailand by leveraging on their reputation in New York City and Los Angeles and their reach to celebrities and actresses who were loyal customers. <\/span><\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;5\/6&#8243; offset=&#8221;vc_hidden-lg vc_hidden-md vc_hidden-sm vc_col-xs-offset-1 vc_col-xs-10&#8243;][vc_column_text]\n        <div class=\"vc-floating-block-wrap\" style=\"position: relative\">\n         \n            <div class=\"vc-floating-block no-shadow\"><\/p>\n<p style=\"text-align: center;\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-1707 size-full\" src=\"\/\/greyalchemy.com\/wp-content\/uploads\/2017\/11\/Physique-57-Social-Media-Targeting.png\" alt=\"Physique 57 Social Media Targeting\" width=\"605\" height=\"627\" srcset=\"https:\/\/greyalchemy.com\/wp-content\/uploads\/2017\/11\/Physique-57-Social-Media-Targeting.png 605w, https:\/\/greyalchemy.com\/wp-content\/uploads\/2017\/11\/Physique-57-Social-Media-Targeting-289x300.png 289w\" sizes=\"(max-width: 605px) 100vw, 605px\" \/><\/p>\n<p><\/div>\n         \n        <\/div>[\/vc_column_text][\/vc_column][vc_column offset=&#8221;vc_hidden-lg vc_hidden-md vc_hidden-sm&#8221;][vc_empty_space height=&#8221;220px&#8221;][\/vc_column][\/vc_row][\/vc_section][vc_section][vc_row][vc_column offset=&#8221;vc_hidden-lg vc_hidden-md vc_hidden-sm&#8221;][vc_empty_space height=&#8221;100px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column css_animation=&#8221;none&#8221; width=&#8221;5\/6&#8243; offset=&#8221;vc_col-xs-offset-1 vc_col-xs-10&#8243;][vc_row_inner][vc_column_inner width=&#8221;1\/3&#8243; offset=&#8221;vc_hidden-xs&#8221;][vc_column_text]<img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-1707 size-full\" src=\"\/\/greyalchemy.com\/wp-content\/uploads\/2017\/11\/Physique-57-Social-Media-Targeting.png\" alt=\"Physique 57 Social Media Targeting\" width=\"605\" height=\"627\" srcset=\"https:\/\/greyalchemy.com\/wp-content\/uploads\/2017\/11\/Physique-57-Social-Media-Targeting.png 605w, https:\/\/greyalchemy.com\/wp-content\/uploads\/2017\/11\/Physique-57-Social-Media-Targeting-289x300.png 289w\" sizes=\"(max-width: 605px) 100vw, 605px\" \/>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;2\/3&#8243; offset=&#8221;vc_col-lg-offset-0 vc_col-lg-8 vc_col-md-offset-0 vc_col-md-8 vc_col-sm-offset-0 vc_col-xs-offset-1 vc_col-xs-10&#8243; css=&#8221;.vc_custom_1517999478267{padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;}&#8221;][vc_column_text]<\/p>\n<h3 style=\"text-align: left;\"><span style=\"color: #2b7d9d;\">Precise Targeting<\/span><\/h3>\n<p><span style=\"color: #060606;\">Pre-launch, we also encouraged people to sign up for an early bird invitation with very limited spaces. This allowed our team to build a database of highly relevant target prospects for our subsequent marketing efforts including remarketing and database marketing. The brand was also able to recruit local Thai celebrities who have since joined the studio, and their involvement with Physique 57 has helped us in raising awareness and creating a buzz on social media, specifically on Instagram.<\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;5\/6&#8243; offset=&#8221;vc_col-xs-offset-1 vc_col-xs-10&#8243;][vc_row_inner][vc_column_inner width=&#8221;1\/4&#8243; css=&#8221;.vc_custom_1517999384793{padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;}&#8221;][vc_column_text]<\/p>\n<p style=\"text-align: center;\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-1757\" src=\"\/\/greyalchemy.com\/wp-content\/uploads\/2017\/11\/Physique-57-Instagram-Picture-1.jpg\" alt=\"Physique 57 Instagram Picture 1\" width=\"250\" height=\"250\" srcset=\"https:\/\/greyalchemy.com\/wp-content\/uploads\/2017\/11\/Physique-57-Instagram-Picture-1.jpg 250w, https:\/\/greyalchemy.com\/wp-content\/uploads\/2017\/11\/Physique-57-Instagram-Picture-1-150x150.jpg 150w\" sizes=\"(max-width: 250px) 100vw, 250px\" \/><\/p>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/4&#8243; css=&#8221;.vc_custom_1517999393928{padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;}&#8221;][vc_column_text]<\/p>\n<p style=\"text-align: center;\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-1758 size-full\" src=\"\/\/greyalchemy.com\/wp-content\/uploads\/2017\/11\/Physique-57-Instagram-Picture-2.jpg\" alt=\"Physique 57 Instagram Picture 2\" width=\"250\" height=\"250\" srcset=\"https:\/\/greyalchemy.com\/wp-content\/uploads\/2017\/11\/Physique-57-Instagram-Picture-2.jpg 250w, https:\/\/greyalchemy.com\/wp-content\/uploads\/2017\/11\/Physique-57-Instagram-Picture-2-150x150.jpg 150w\" sizes=\"(max-width: 250px) 100vw, 250px\" \/><\/p>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/4&#8243; css=&#8221;.vc_custom_1517999402053{padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;}&#8221;][vc_column_text]<\/p>\n<p style=\"text-align: center;\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-1759 size-full\" src=\"\/\/greyalchemy.com\/wp-content\/uploads\/2017\/11\/Physique-57-Instagram-Picture-3.jpg\" alt=\"Physique 57 Instagram Picture 3\" width=\"250\" height=\"250\" srcset=\"https:\/\/greyalchemy.com\/wp-content\/uploads\/2017\/11\/Physique-57-Instagram-Picture-3.jpg 250w, https:\/\/greyalchemy.com\/wp-content\/uploads\/2017\/11\/Physique-57-Instagram-Picture-3-150x150.jpg 150w\" sizes=\"(max-width: 250px) 100vw, 250px\" \/><\/p>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/4&#8243; css=&#8221;.vc_custom_1517999409424{padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;}&#8221;][vc_column_text]<\/p>\n<p style=\"text-align: center;\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-1760 size-full\" src=\"\/\/greyalchemy.com\/wp-content\/uploads\/2017\/11\/Physique-57-Instagram-Picture-4.jpg\" alt=\"Physique 57 Instagram Picture 4\" width=\"250\" height=\"250\" srcset=\"https:\/\/greyalchemy.com\/wp-content\/uploads\/2017\/11\/Physique-57-Instagram-Picture-4.jpg 250w, https:\/\/greyalchemy.com\/wp-content\/uploads\/2017\/11\/Physique-57-Instagram-Picture-4-150x150.jpg 150w\" sizes=\"(max-width: 250px) 100vw, 250px\" \/><\/p>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][\/vc_section][vc_section css=&#8221;.vc_custom_1518000921059{background-color: #ffffff !important;}&#8221;][vc_row css=&#8221;.vc_custom_1518000744427{padding-top: 20px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;}&#8221;][vc_column][vc_column_text]<\/p>\n<h3 style=\"text-align: center;\"><span style=\"color: #2b7d9d;\">Key Results<\/span><\/h3>\n<p>[\/vc_column_text][\/vc_column][vc_column css=&#8221;.vc_custom_1517999739633{padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;}&#8221;][vc_row_inner css=&#8221;.vc_custom_1517999732766{padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;}&#8221;][vc_column_inner width=&#8221;1\/3&#8243;][vc_column_text el_class=&#8221;key-results-item&#8221;]<img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-996 size-medium\" src=\"\/\/greyalchemy.com\/wp-content\/uploads\/2017\/10\/Facebook-Fans-Icon-300x240.png\" alt=\"Facebook-Fans-Icon\" width=\"300\" height=\"240\" srcset=\"https:\/\/greyalchemy.com\/wp-content\/uploads\/2017\/10\/Facebook-Fans-Icon-300x240.png 300w, https:\/\/greyalchemy.com\/wp-content\/uploads\/2017\/10\/Facebook-Fans-Icon.png 350w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<p style=\"text-align: center; font-family: 'Montserrat', sans-serif; font-size: 35px; font-weight: 600;\"><span style=\"color: #333333;\">23,000+<\/span><\/p>\n<p style=\"text-align: center;\">New Facebook fans<\/p>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;][vc_column_text el_class=&#8221;key-results-item&#8221;]<img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-1008 size-medium\" src=\"\/\/greyalchemy.com\/wp-content\/uploads\/2017\/10\/New-Followers-Icon-300x240.png\" alt=\"New-Followers-Icon\" width=\"300\" height=\"240\" srcset=\"https:\/\/greyalchemy.com\/wp-content\/uploads\/2017\/10\/New-Followers-Icon-300x240.png 300w, https:\/\/greyalchemy.com\/wp-content\/uploads\/2017\/10\/New-Followers-Icon.png 350w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<p style=\"text-align: center; font-family: 'Montserrat', sans-serif; font-size: 35px; font-weight: 600;\"><span style=\"color: #333333;\">1,100+<\/span><\/p>\n<p style=\"text-align: center;\">New Instagram fans<br \/>\nwithin 3 months<\/p>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;][vc_column_text el_class=&#8221;key-results-item&#8221;]<img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-1005 size-medium\" src=\"\/\/greyalchemy.com\/wp-content\/uploads\/2017\/10\/Key-result-icon-15-300x240.png\" alt=\"Key-result-icon\" width=\"300\" height=\"240\" srcset=\"https:\/\/greyalchemy.com\/wp-content\/uploads\/2017\/10\/Key-result-icon-15-300x240.png 300w, https:\/\/greyalchemy.com\/wp-content\/uploads\/2017\/10\/Key-result-icon-15.png 350w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<p style=\"text-align: center; font-family: 'Montserrat', sans-serif; font-size: 35px; font-weight: 600;\"><span style=\"color: #333333;\">1,000+<\/span><\/p>\n<p style=\"text-align: center;\">Highly targeted prospect<br \/>\nEmails Collected<\/p>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column css=&#8221;.vc_custom_1517999717386{padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;}&#8221;][vc_row_inner css=&#8221;.vc_custom_1517999725382{padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;}&#8221;][vc_column_inner width=&#8221;1\/3&#8243;][vc_column_text el_class=&#8221;key-results-item&#8221;]<img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-1012 size-medium\" src=\"\/\/greyalchemy.com\/wp-content\/uploads\/2017\/10\/Stories-Icon-300x240.png\" alt=\"Stories-Icon\" width=\"300\" height=\"240\" srcset=\"https:\/\/greyalchemy.com\/wp-content\/uploads\/2017\/10\/Stories-Icon-300x240.png 300w, https:\/\/greyalchemy.com\/wp-content\/uploads\/2017\/10\/Stories-Icon.png 350w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<p style=\"text-align: center; font-family: 'Montserrat', sans-serif; font-size: 35px; font-weight: 600;\"><span style=\"color: #333333;\">81,000+<\/span><\/p>\n<p style=\"text-align: center;\">Stories created<\/p>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;][vc_column_text el_class=&#8221;key-results-item&#8221;]<img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-1001 size-medium\" src=\"\/\/greyalchemy.com\/wp-content\/uploads\/2017\/10\/Impressions-Icon-300x240.png\" alt=\"Impressions-Icon\" width=\"300\" height=\"240\" srcset=\"https:\/\/greyalchemy.com\/wp-content\/uploads\/2017\/10\/Impressions-Icon-300x240.png 300w, https:\/\/greyalchemy.com\/wp-content\/uploads\/2017\/10\/Impressions-Icon.png 350w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<p style=\"text-align: center; font-family: 'Montserrat', sans-serif; font-size: 35px; font-weight: 600;\"><span style=\"color: #333333;\">1,800,000+<\/span><\/p>\n<p style=\"text-align: center;\">Impressions<\/p>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;][vc_column_text el_class=&#8221;key-results-item&#8221;]<img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-1006 size-medium\" src=\"\/\/greyalchemy.com\/wp-content\/uploads\/2017\/10\/Key-result-icon-16-300x240.png\" alt=\"Key-result-icon\" width=\"300\" height=\"240\" srcset=\"https:\/\/greyalchemy.com\/wp-content\/uploads\/2017\/10\/Key-result-icon-16-300x240.png 300w, https:\/\/greyalchemy.com\/wp-content\/uploads\/2017\/10\/Key-result-icon-16.png 350w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<p style=\"text-align: center; font-family: 'Montserrat', sans-serif; font-size: 35px; font-weight: 600;\"><span style=\"color: #333333;\">38% CTR<\/span><\/p>\n<p style=\"text-align: center;\">On email campaigns,<br \/>\nand 57% opening rate<\/p>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][\/vc_section][vc_section css=&#8221;.vc_custom_1518000979702{background-color: #ffffff !important;}&#8221;][vc_row css=&#8221;.vc_custom_1518000540887{margin-right: -20px !important;margin-bottom: 0px !important;margin-left: -20px !important;padding-bottom: 0px !important;}&#8221;][vc_column width=&#8221;5\/6&#8243; css=&#8221;.vc_custom_1518000782695{background-color: #5c636d !important;}&#8221; offset=&#8221;vc_col-xs-offset-1 vc_col-xs-10&#8243;][vc_custom_heading text=&#8221;Testimonial&#8221; font_container=&#8221;tag:h3|text_align:left|color:%23eeeeee&#8221; use_theme_fonts=&#8221;yes&#8221; css=&#8221;.vc_custom_1518000670154{padding-top: 30px !important;padding-right: 30px !important;padding-left: 30px !important;}&#8221;][vc_empty_space][vc_column_text css=&#8221;.vc_custom_1518000623323{padding-right: 30px !important;padding-left: 30px !important;}&#8221;]<\/p>\n<p class=\"p1\" style=\"text-align: left;\"><span style=\"color: #ffffff;\">\u201c With help from Grey Alchemy, we are able to reach our targeted customers and consistently build an engaged online community. Our classes are now booked up fast, especially for our late afternoon classes. We have seen significant increases in the number of clients every month.\u201d<\/span><\/p>\n<p>[\/vc_column_text][vc_empty_space][vc_column_text css=&#8221;.vc_custom_1518000608488{padding-right: 30px !important;padding-bottom: 30px !important;padding-left: 30px !important;}&#8221;]<\/p>\n<p class=\"p1\" style=\"text-align: right;\"><span style=\"color: #eeeeee;\">Lynn Khemika<\/span><br \/>\n<span style=\"color: #eeeeee;\">Partner &amp; Director<\/span><br \/>\n<span style=\"color: #eeeeee;\">Physique 57<\/span><\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=&#8221;80px&#8221;][\/vc_column][\/vc_row][\/vc_section]<\/p>\n<\/section>","protected":false},"excerpt":{"rendered":"<p>[vc_section css=&#8221;.vc_custom_1518003573101{margin-bottom: 0px !important;padding-bottom: 0px !important;background-color: #ffffff !important;}&#8221;][vc_row][vc_column css_animation=&#8221;bottom-to-top&#8221; width=&#8221;5\/6&#8243; offset=&#8221;vc_col-xs-offset-1 vc_col-xs-10&#8243;][vc_row_inner][vc_column_inner][vc_column_text] The Challenge [\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner][vc_column_text]Physique 57 was already a well-established brand in New York and Los Angeles when Grey Alchemy was approached to assist with the launching of Physique 57 in Bangkok. Following their business plan intact, our team was brought onboard well ahead of [&hellip;]<\/p>\n","protected":false},"author":18,"featured_media":4316,"parent":0,"menu_order":9,"comment_status":"closed","ping_status":"closed","template":"template_work_boxed.php","meta":{"footnotes":""},"categories":[4],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Physique 57 Case Study - Grey Alchemy | Digital Marketing Agency Bangkok<\/title>\n<meta name=\"description\" content=\"Through social media marketing, online advertising, website design, and email marketing, we successfully launched NYC&#039;s #1 barre workout studio in Thailand.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/greyalchemy.com\/work\/physique-57\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Physique 57 Case Study - 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