{"id":358,"date":"2017-10-10T17:22:15","date_gmt":"2017-10-10T10:22:15","guid":{"rendered":"https:\/\/grey-dev.topgunz.in.th\/?page_id=358"},"modified":"2023-08-10T11:44:23","modified_gmt":"2023-08-10T04:44:23","slug":"work-water-library","status":"publish","type":"page","link":"https:\/\/greyalchemy.com\/work\/water-library\/","title":{"rendered":"Water Library"},"content":{"rendered":"

[vc_row full_width=”stretch_row” css=”.vc_custom_1507718132671{background-color: #484444 !important;}”][vc_column css_animation=”fadeIn” offset=”vc_col-lg-offset-1 vc_col-lg-10 vc_col-md-offset-1 vc_col-md-10 vc_col-sm-offset-1 vc_col-xs-offset-1 vc_col-xs-10″][vc_column_text css=”.vc_custom_1508853572922{padding-top: 30px !important;padding-bottom: 30px !important;}”]<\/p>\n

The Challenge<\/span><\/h3>\n

Water Library provides diners with some of Thailand\u2019s best fine dining experiences. With great ambition, they launched multiple fine dining and casual dining concept restaurants. While this aggressive expansion proved to be a sound business move with the group having built a reputation for delivering exceptional dining experiences, the group needed additional help.<\/span><\/p>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” css=”.vc_custom_1508849489349{padding-top: 0px !important;padding-bottom: 80px !important;background-color: #484444 !important;}”][vc_column offset=”vc_col-lg-offset-0 vc_col-lg-12″][vc_single_image image=”552″ img_size=”full”][\/vc_column][vc_column css_animation=”none” width=”5\/6″ offset=”vc_col-lg-offset-1 vc_col-lg-10 vc_col-md-offset-1 vc_col-md-10 vc_col-sm-offset-1 vc_col-xs-offset-1 vc_col-xs-10″ css=”.vc_custom_1522572025143{padding-top: 0px !important;}”][vc_row_inner css=”.vc_custom_1507721035338{padding-top: 50px !important;}”][vc_column_inner width=”1\/2″ offset=”vc_col-lg-offset-0″][vc_column_text]<\/p>\n

Differentiated
\n<\/strong><\/span>and Scalable Branding <\/strong><\/span><\/h3>\n

[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/2″][vc_column_text]We created a modern, differentiated, and easily scalable “by Water Library” branding for their casual dining restaurants.<\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_column_text css=”.vc_custom_1523809735848{padding-top: 30px !important;}”]<\/p>\n

\"Water\u00a0\u00a0\u00a0\"Water\u00a0\u00a0\u00a0\"Water<\/p>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” parallax=”content-moving” parallax_image=”569″ css=”.vc_custom_1523809752134{padding-top: 200px !important;padding-bottom: 200px !important;}”][vc_column][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” css=”.vc_custom_1516856472240{padding-top: 50px !important;background-color: #c5a25e !important;}”][vc_column css_animation=”none”][vc_row_inner css=”.vc_custom_1507719200978{padding-bottom: 50px !important;}”][vc_column_inner width=”1\/2″ offset=”vc_col-lg-offset-1 vc_col-lg-5 vc_col-md-offset-1 vc_col-sm-offset-1 vc_col-xs-offset-1 vc_col-xs-10″][vc_column_text]<\/p>\n

Sharing Water Library\u2019s Story With The Rest Of The World<\/strong> <\/span><\/h3>\n

[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/2″ offset=”vc_col-lg-5 vc_col-xs-offset-1 vc_col-xs-11″][vc_column_text]This included a well suited and media friendly press kit for all of the mother brand\u2019s restaurants and the creation of engaging stories and insights from the chefs, sommeliers, and other key stakeholders.<\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” content_placement=”middle” css=”.vc_custom_1516856351832{padding-top: 30px !important;padding-bottom: 30px !important;background-color: #e8e8e8 !important;}”][vc_column css_animation=”none”][vc_row_inner][vc_column_inner width=”1\/2″ offset=”vc_col-lg-offset-1 vc_col-lg-4 vc_col-md-offset-1 vc_col-sm-offset-1 vc_col-xs-offset-1 vc_col-xs-10″][vc_column_text]<\/p>\n

Website Revamp<\/strong> <\/span><\/h3>\n

The group\u2019s website features a simplified online booking system for all their venues in dual languages (Thai and English), and we also set up single page microsites for each of their Water Library and By Water Library venues. This allowed for highlighting the group\u2019s mother brand while showcasing and differentiating their sub-brands.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/2″ offset=”vc_col-lg-offset-1″][vc_single_image image=”368″ img_size=”full”][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1508590179928{padding-top: 100px !important;}”][vc_column css_animation=”none” offset=”vc_col-lg-offset-1 vc_col-lg-10 vc_col-md-offset-1 vc_col-md-10 vc_col-sm-offset-1 vc_col-xs-offset-1 vc_col-xs-10″ css=”.vc_custom_1522572049858{padding-top: 0px !important;}”][vc_row_inner css=”.vc_custom_1508853464146{padding-bottom: 50px !important;}”][vc_column_inner][vc_column_text]<\/p>\n

Creating A Strong Brand Community<\/strong><\/span><\/h3>\n

 <\/p>\n

Our comprehensive social media strategy<\/a><\/span> involved a complete makeover of Water Library\u2019s social media setup. We developed their follower base and created daily content for their social media platforms illustrating their strive for perfection, dedication, and craftsmanship behind each of their concepts. We ran highly targeted advertising campaigns to raise awareness of their upcoming venues and rolled out affinity campaigns with specific calls-to-action to help communicate their activities and convert brand preference and equity into sales.<\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column css_animation=”fadeIn” offset=”vc_col-lg-offset-1 vc_col-lg-10 vc_col-md-offset-1 vc_col-md-10 vc_col-sm-offset-1 vc_col-xs-offset-1 vc_col-xs-10″][vc_images_carousel images=”2487,2488,2489,2490″ img_size=”full” onclick=”link_no”][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1516706148078{padding-top: 50px !important;padding-bottom: 30px !important;}”][vc_column][vc_single_image image=”552″ img_size=”full”][\/vc_column][\/vc_row][vc_section full_width=”stretch_row” css=”.vc_custom_1508917842328{background-image: url(\/\/greyalchemy.com\/wp-content\/uploads\/2017\/10\/polygon-line-white-bg.jpg?id=1166) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_row][vc_column css_animation=”none”][vc_column_text]<\/p>\n

Key Results<\/span><\/h2>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” css_animation=”none” css=”.vc_custom_1522571814576{padding-top: 50px !important;padding-bottom: 50px !important;}”][vc_column width=”1\/4″][vc_column_text el_class=”key-results-item”]\"Facebook-Fans-Icon\"<\/p>\n

30,000+<\/span><\/p>\n

New Facebook fans<\/p>\n

[\/vc_column_text][\/vc_column][vc_column width=”1\/4″][vc_column_text el_class=”key-results-item”]\"Occupany-Rate-Icon\"<\/p>\n

450,000+<\/span><\/p>\n

Monthly social
\nmedia reach<\/p>\n

[\/vc_column_text][\/vc_column][vc_column width=”1\/4″][vc_column_text el_class=”key-results-item”]\"Stories-Icon\"<\/p>\n

15,000+<\/span><\/p>\n

Monthly social media
\ninteractions<\/p>\n

[\/vc_column_text][\/vc_column][vc_column width=”1\/4″][vc_column_text el_class=”key-results-item”]\"Call-To-Action-Icon\"<\/p>\n

Attendance<\/span><\/p>\n

Successful event
\nattendance<\/p>\n

[\/vc_column_text][\/vc_column][\/vc_row][\/vc_section]<\/p>\n<\/section>","protected":false},"excerpt":{"rendered":"

[vc_row full_width=”stretch_row” css=”.vc_custom_1507718132671{background-color: #484444 !important;}”][vc_column css_animation=”fadeIn” offset=”vc_col-lg-offset-1 vc_col-lg-10 vc_col-md-offset-1 vc_col-md-10 vc_col-sm-offset-1 vc_col-xs-offset-1 vc_col-xs-10″][vc_column_text css=”.vc_custom_1508853572922{padding-top: 30px !important;padding-bottom: 30px !important;}”] The Challenge Water Library provides diners with some of Thailand\u2019s best fine dining experiences. With great ambition, they launched multiple fine dining and casual dining concept restaurants. While this aggressive expansion proved to be a sound business […]<\/p>\n","protected":false},"author":18,"featured_media":4320,"parent":0,"menu_order":16,"comment_status":"closed","ping_status":"closed","template":"template_work.php","meta":{"footnotes":""},"categories":[4],"acf":[],"yoast_head":"\nWater Library Case Study - Grey Alchemy | Digital Marketing Agency Bangkok<\/title>\n<meta name=\"description\" content=\"How we modernized Water Library's branding, redesigned its website and built an engaged community through social media marketing and online advertising.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/greyalchemy.com\/work\/water-library\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Water Library Case Study - Grey Alchemy | Digital Marketing Agency Bangkok\" \/>\n<meta property=\"og:description\" content=\"How we modernized Water Library's branding, redesigned its website and built an engaged community through social media marketing and online advertising.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/greyalchemy.com\/work\/water-library\/\" \/>\n<meta property=\"og:site_name\" content=\"Grey Alchemy\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/greyalchemymarketing\/\" \/>\n<meta property=\"article:modified_time\" content=\"2023-08-10T04:44:23+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/greyalchemy.com\/wp-content\/uploads\/2018\/03\/water-library-marketing-case-study.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1500\" \/>\n\t<meta property=\"og:image:height\" content=\"980\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/greyalchemy.com\/work\/water-library\/\",\"url\":\"https:\/\/greyalchemy.com\/work\/water-library\/\",\"name\":\"Water Library Case Study - 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