{"id":1930,"date":"2017-10-03T21:03:17","date_gmt":"2017-10-03T14:03:17","guid":{"rendered":"https:\/\/grey-dev.topgunz.in.th\/?page_id=1930"},"modified":"2023-07-31T12:11:23","modified_gmt":"2023-07-31T05:11:23","slug":"work-bioderma","status":"publish","type":"page","link":"https:\/\/greyalchemy.com\/work\/bioderma\/","title":{"rendered":"Bioderma"},"content":{"rendered":"

[vc_section css=”.vc_custom_1516718067087{padding-top: 0px !important;background-color: #ffffff !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_row][vc_column css_animation=”fadeIn” css=”.vc_custom_1516794374463{padding-top: 0px !important;background-position: center !important;background-repeat: no-repeat !important;background-size: contain !important;}” offset=”vc_hidden-xs”][vc_row_inner][vc_column_inner width=”1\/2″ css=”.vc_custom_1516718033408{padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;}”][vc_single_image image=”3547″ img_size=”full” css=”.vc_custom_1516859632949{padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;}”][\/vc_column_inner][vc_column_inner width=”5\/12″ css=”.vc_custom_1516720631300{padding-top: 80px !important;}”][vc_column_text]<\/p>\n

The Challenge<\/strong><\/span><\/h3>\n

Bioderma, a well-established skincare brand from France, needed help with qualified lead generation for the Thai market. While enjoying a substantial brand awareness and affinity from unofficial parallel imports, the brand lacked the tools to connect with its Thai customers. We were set with the objective to secure email addresses and contact details of highly targeted prospects in Thailand. This prospect database would then be used for future advertising and re-marketing efforts towards the Thai market. Their first campaign had led to fewer than 1,000 signups in 30 days. Grey Alchemy was then approached with a bigger challenge: securing 5,000 prospect profiles within the same period of time.<\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column css_animation=”fadeIn”][vc_row_inner][vc_column_inner width=”5\/6″ offset=”vc_hidden-lg vc_hidden-md vc_hidden-sm vc_col-xs-offset-1 vc_col-xs-10″ css=”.vc_custom_1516860117884{padding-top: 40px !important;}”][vc_column_text]<\/p>\n

The Challenge<\/strong><\/span><\/h3>\n

Bioderma, a well-established skincare brand from France, needed help with qualified lead generation for the Thai market. While enjoying a substantial brand awareness and affinity from unofficial parallel imports, the brand lacked the tools to connect with its Thai customers. We were set with the objective to secure email addresses and contact details of highly targeted prospects in Thailand. This prospect database would then be used for future advertising and re-marketing efforts towards the Thai market. Their first campaign had led to fewer than 1,000 signups in 30 days. Grey Alchemy was then approached with a bigger challenge: securing 5,000 prospect profiles within the same period of time.<\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][\/vc_section][vc_section css=”.vc_custom_1516786595918{padding-top: 0px !important;background-color: #ffffff !important;}”][vc_row][vc_column css_animation=”fadeIn” offset=”vc_col-lg-10 vc_col-md-10 vc_col-xs-offset-1 vc_col-xs-10″][vc_row_inner][vc_column_inner width=”1\/2″][vc_column_text]<\/p>\n

Our Approach<\/strong><\/span><\/h3>\n

Our goal was to drive relevant traffic to Bioderma\u2019s campaign microsite and have prospects submit their contact details on the signup form. Any registrant would then receive a free sample sized Bioderma Sensibio H2O cleanser.<\/span><\/p>\n

We started our work with a very thorough target profiling by defining audiences with specific beauty and skincare interests and young health-conscious demographics combined with lookalike audiences from the first campaign, while excluding those who had already participated.<\/p>\n

Then we embarked on developing creative ad visuals<\/a><\/span> and content<\/a> <\/span>for Facebook advertising campaigns. We used beautiful Bioderma pack shots and lifestyle photography combined with simple ad copies highlighting the incentive to create ads with a convincing call-to-action.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/2″][vc_column_text]<\/p>\n

Utilizing the Right
\nSocial Media Tool<\/strong><\/span><\/h3>\n

Before setting up the advertising campaign, we embedded Facebook tracking \u2018pixels\u2019 on the subscription mini site. This tool would be used to accurately track conversion from our ads and exclude people who have completed the registration. We would then optimize the campaign by reallocating ad budgets to the audiences driving the most conversions.<\/span><\/p>\n

 <\/p>\n

We set out to roll out a test campaign with a limited budget, but the results were immediately stunning: we achieved our target of 5,000 signups in less than 3 days and spent only USD 103 instead of the USD 1,200 allocated for this campaign.<\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][\/vc_section][vc_section css=”.vc_custom_1516860493133{margin-bottom: 0px !important;padding-top: 0px !important;background-color: #ffffff !important;}”][vc_row][vc_column css_animation=”fadeIn” offset=”vc_col-lg-offset-1 vc_col-lg-10″ css=”.vc_custom_1516860436649{margin-bottom: 0px !important;}”][vc_row_inner][vc_column_inner width=”1\/2″][vc_column_text css=”.vc_custom_1516860449411{margin-bottom: 0px !important;}”]<\/p>\n

\"Bioderma-Lead-Generation-Campaign\"<\/p>\n

[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/2″][vc_column_text css=”.vc_custom_1516860458479{margin-bottom: 0px !important;}”]<\/p>\n

\"Bioderma-Facebook-Post-Example\"<\/p>\n

[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1516860631755{padding-top: 0px !important;}”][vc_column css_animation=”fadeIn” width=”1\/3″ offset=”vc_col-lg-offset-4 vc_col-lg-4 vc_col-md-offset-4 vc_col-md-4″ css=”.vc_custom_1516860752084{padding-top: 0px !important;padding-right: 30px !important;padding-left: 30px !important;}”][vc_row_inner css=”.vc_custom_1516860699151{padding-top: 0px !important;}”][vc_column_inner el_class=”centered-div” css=”.vc_custom_1523806545985{padding-top: 0px !important;background-image: url(https:\/\/greyalchemy.com\/wp-content\/uploads\/2018\/01\/bioderma_video.png?id=3381) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: contain !important;}”][vc_images_carousel images=”3383,3384,3385,3386″ img_size=”full” onclick=”link_no” speed=”1500″ autoplay=”yes” hide_pagination_control=”yes” hide_prev_next_buttons=”yes” wrap=”yes” css=”.vc_custom_1523813192862{margin-top: 0px !important;margin-right: 0px !important;margin-bottom: 0px !important;margin-left: 0px !important;padding-top: 170px !important;padding-right: 10px !important;padding-bottom: 150px !important;padding-left: 10px !important;}”][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][\/vc_section][vc_section][vc_row][vc_column css_animation=”fadeIn” offset=”vc_col-lg-offset-1 vc_col-lg-10″][vc_row_inner][vc_column_inner][vc_column_text]<\/p>\n

Key Results<\/span><\/h2>\n

[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=”1\/4″][vc_column_text el_class=”key-results-item”]<\/p>\n

\"Facebook-Fans-Icon\"<\/p>\n

1,300+<\/span><\/p>\n

New Facebook fans<\/p>\n

[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/4″][vc_column_text el_class=”key-results-item”]\"Reach-Icon\"<\/p>\n

128,000+<\/span><\/p>\n

Impressions<\/p>\n

[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/4″][vc_column_text el_class=”key-results-item”]\"Stories-Icon\"<\/p>\n

5,000+<\/span><\/p>\n

Prospect Emails,
\nPhone Numbers and
\nAddresses Secured<\/p>\n

[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/4″][vc_column_text el_class=”key-results-item”]\"Occupany-Rate-Icon\"<\/p>\n

Only 8.6%<\/span><\/p>\n

of advertising
\nbudget Spent<\/p>\n

[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][\/vc_section][vc_row parallax=”content-moving” parallax_image=”1981″ parallax_speed_bg=”1″ css=”.vc_custom_1516859863523{padding-top: 200px !important;padding-bottom: 200px !important;}”][vc_column][\/vc_column][\/vc_row][vc_section full_width=”stretch_row” css=”.vc_custom_1523957634270{background-image: url(https:\/\/greyalchemy.com\/wp-content\/uploads\/2017\/11\/Bioderma-Client-Testimonial.jpg?id=1997) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_row][vc_column width=”5\/6″ offset=”vc_col-xs-offset-1 vc_col-xs-10″][vc_row_inner][vc_column_inner][vc_column_text css=”.vc_custom_1511624378517{padding-top: 50px !important;padding-bottom: 350px !important;}”]<\/p>\n

Testimonial<\/strong><\/span><\/h3>\n

\u201cGrey Alchemy helped us launch the 2nd wave of our sampling campaign, and achieved our goals and objectives very quickly within only three days! They were very professional and provided us with valuable insights. It was a real pleasure to have worked with them.\u201d<\/span><\/p>\n

Cheryl Man
\nAPAC Marketing Manager
\nLaboratoire Dermatologique Bioderma[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][\/vc_section]<\/p>\n<\/section>","protected":false},"excerpt":{"rendered":"

[vc_section css=”.vc_custom_1516718067087{padding-top: 0px !important;background-color: #ffffff !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_row][vc_column css_animation=”fadeIn” css=”.vc_custom_1516794374463{padding-top: 0px !important;background-position: center !important;background-repeat: no-repeat !important;background-size: contain !important;}” offset=”vc_hidden-xs”][vc_row_inner][vc_column_inner width=”1\/2″ css=”.vc_custom_1516718033408{padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;}”][vc_single_image image=”3547″ img_size=”full” css=”.vc_custom_1516859632949{padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;}”][\/vc_column_inner][vc_column_inner width=”5\/12″ css=”.vc_custom_1516720631300{padding-top: 80px !important;}”][vc_column_text] The Challenge Bioderma, a well-established skincare brand […]<\/p>\n","protected":false},"author":18,"featured_media":3376,"parent":0,"menu_order":5,"comment_status":"closed","ping_status":"closed","template":"template_work_boxed.php","meta":{"footnotes":""},"categories":[4],"acf":[],"yoast_head":"\nBioderma Case Study - Grey Alchemy | Digital Marketing Agency Bangkok<\/title>\n<meta name=\"description\" content=\"How we developed a social media lead generation ad campaign for Bioderma and achieved targets in less than 3 days and with a fraction of the budget.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/greyalchemy.com\/work\/bioderma\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bioderma Case Study - Grey Alchemy | Digital Marketing Agency Bangkok\" \/>\n<meta property=\"og:description\" content=\"How we developed a social media lead generation ad campaign for Bioderma and achieved targets in less than 3 days and with a fraction of the budget.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/greyalchemy.com\/work\/bioderma\/\" \/>\n<meta property=\"og:site_name\" content=\"Grey Alchemy\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/greyalchemymarketing\/\" \/>\n<meta property=\"article:modified_time\" content=\"2023-07-31T05:11:23+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/greyalchemy.com\/wp-content\/uploads\/2018\/01\/bioderma-case-study.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2264\" \/>\n\t<meta property=\"og:image:height\" content=\"2565\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/greyalchemy.com\/work\/bioderma\/\",\"url\":\"https:\/\/greyalchemy.com\/work\/bioderma\/\",\"name\":\"Bioderma Case Study - 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