{"id":1831,"date":"2017-10-02T16:08:14","date_gmt":"2017-10-02T09:08:14","guid":{"rendered":"https:\/\/grey-dev.topgunz.in.th\/?page_id=1831"},"modified":"2023-07-31T12:11:55","modified_gmt":"2023-07-31T05:11:55","slug":"work-absolute-yoga","status":"publish","type":"page","link":"https:\/\/greyalchemy.com\/work\/absolute-you","title":{"rendered":"Absolute You"},"content":{"rendered":"<section class=\"wpb-content-wrapper\"><p>[vc_section css_animation=&#8221;none&#8221; css=&#8221;.vc_custom_1516854827072{margin-top: 0px !important;background-color: #ffffff !important;}&#8221;][vc_row css=&#8221;.vc_custom_1512028107798{padding-top: 50px !important;}&#8221;][vc_column css_animation=&#8221;none&#8221; width=&#8221;5\/6&#8243; offset=&#8221;vc_col-lg-offset-1 vc_col-lg-10 vc_col-md-offset-1 vc_col-md-10 vc_col-sm-offset-1 vc_col-xs-offset-1 vc_col-xs-10&#8243;][vc_column_text]<\/p>\n<h3 style=\"text-align: center;\"><span style=\"color: #ed028e;\">The Challenge<\/span><\/h3>\n<p>A leader in the Southeast Asian market with 7 branches in Thailand, Absolute Yoga enjoys quite a strong brand recall within the yoga community and beyond. What was missing was engagement. Absolute had also introduced new businesses into their Absolute Group that needed help getting off the ground. Our marketing team set out to:[\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=&#8221;fadeIn&#8221;][vc_column css_animation=&#8221;none&#8221; width=&#8221;1\/2&#8243; offset=&#8221;vc_col-lg-offset-1 vc_col-lg-5 vc_col-md-offset-1 vc_col-md-5 vc_col-sm-offset-1 vc_col-xs-offset-1 vc_col-xs-10&#8243;][vc_column_text css=&#8221;.vc_custom_1516868177808{margin-bottom: 0px !important;}&#8221;]<\/p>\n<ul>\n<li>Promote their newly launched Pilates offer.<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/2&#8243; offset=&#8221;vc_col-lg-offset-0 vc_col-lg-5 vc_col-md-offset-0 vc_col-sm-offset-0 vc_col-xs-offset-1 vc_col-xs-10&#8243;][vc_column_text css=&#8221;.vc_custom_1516868185377{margin-bottom: 0px !important;}&#8221;]<\/p>\n<ul>\n<li>Promote their newly established healthy food delivery service.<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=&#8221;fadeIn&#8221;][vc_column width=&#8221;1\/2&#8243; offset=&#8221;vc_col-lg-offset-1 vc_col-lg-5 vc_col-md-offset-1 vc_col-md-5 vc_col-sm-offset-1 vc_col-xs-offset-1 vc_col-xs-10&#8243;][vc_column_text css=&#8221;.vc_custom_1522833682711{margin-bottom: 0px !important;}&#8221;]<\/p>\n<ul>\n<li>Encourage Yoga, Pilates, and Core Blast class attendance and repeat sign-ups.<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/2&#8243; offset=&#8221;vc_col-lg-offset-0 vc_col-lg-5 vc_col-md-offset-0 vc_col-sm-offset-0 vc_col-xs-offset-1 vc_col-xs-10&#8243;][vc_column_text]<\/p>\n<ul>\n<li>Protect the Absolute brand and launch of their franchise package.<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column css_animation=&#8221;none&#8221; width=&#8221;5\/6&#8243; offset=&#8221;vc_col-xs-offset-1 vc_col-xs-10&#8243;][vc_images_carousel images=&#8221;1852,1851,1850,1849&#8243; img_size=&#8221;full&#8221; onclick=&#8221;link_no&#8221; speed=&#8221;2000&#8243; autoplay=&#8221;yes&#8221; wrap=&#8221;yes&#8221;][\/vc_column][\/vc_row][\/vc_section][vc_row full_width=&#8221;stretch_row_content_no_spaces&#8221; css=&#8221;.vc_custom_1511602760383{padding-top: 0px !important;padding-bottom: 0px !important;background-position: 0 0 !important;background-repeat: no-repeat !important;}&#8221;][vc_column][vc_single_image image=&#8221;1865&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; css=&#8221;.vc_custom_1516179949720{margin-bottom: 0px !important;}&#8221;][\/vc_column][\/vc_row][vc_section css_animation=&#8221;none&#8221;][vc_row][vc_column css_animation=&#8221;none&#8221; width=&#8221;5\/6&#8243; offset=&#8221;vc_col-lg-offset-1 vc_col-xs-offset-1 vc_col-xs-10&#8243; css=&#8221;.vc_custom_1521014355519{padding-top: 0px !important;}&#8221;][vc_column_text css_animation=&#8221;none&#8221; css=&#8221;.vc_custom_1516787163674{padding-bottom: 30px !important;}&#8221;]<\/p>\n<h3 style=\"text-align: center;\"><span style=\"color: #ed028e;\">Setting the Stage<br \/>\nfor Social Media Engagement<\/span><\/h3>\n<p>We initiated a brand awareness advertising campaign for Absolute Fit Food and Absolute Yoga &amp; Pilates to reach out to target audiences who could potentially end up falling in love with both brands. The results were momentous. Absolute Yoga &amp; Pilates\u2019 fan base expanded\u00a0from 14,000 followers to 87,000 followers\u00a0while Absolute Fit Food\u2019s fan base propelled from a mere\u00a02,500 followers to 45,000 followers\u00a0in just 9 months. With our fine precision in targeting these, both brands enjoyed an impressive organic reach \u2013 at 35% \u2013 60% of their fan base while the global Facebook average is only around 3% as of January 2015. This also yielded strong engagement for Absolute\u2019s content, promotions, competitions, events, and activities. To boost, we also successfully launched the group\u2019s Absolute Yoga &amp; Pilates application developed by Body &amp; Mind to their existing members.[\/vc_column_text][\/vc_column][\/vc_row][\/vc_section][vc_section full_width=&#8221;stretch_row&#8221; css_animation=&#8221;none&#8221; css=&#8221;.vc_custom_1516208980151{padding-top: 0px !important;padding-bottom: 0px !important;background-color: #e7128b !important;}&#8221;][vc_row css=&#8221;.vc_custom_1512026093879{padding-top: 100px !important;}&#8221;][vc_column css=&#8221;.vc_custom_1521014362085{padding-bottom: 0px !important;}&#8221;][vc_column_text]<\/p>\n<p style=\"text-align: center;\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-1870 size-full\" src=\"https:\/\/greyalchemy.com\/wp-content\/uploads\/2017\/11\/Absolute-Yoga-Facebook-Page-Cover-x2.jpg\" alt=\"Absolute Yoga Facebook Page Cover\" width=\"3400\" height=\"2000\" srcset=\"https:\/\/greyalchemy.com\/wp-content\/uploads\/2017\/11\/Absolute-Yoga-Facebook-Page-Cover-x2.jpg 3400w, https:\/\/greyalchemy.com\/wp-content\/uploads\/2017\/11\/Absolute-Yoga-Facebook-Page-Cover-x2-300x176.jpg 300w, https:\/\/greyalchemy.com\/wp-content\/uploads\/2017\/11\/Absolute-Yoga-Facebook-Page-Cover-x2-768x452.jpg 768w, https:\/\/greyalchemy.com\/wp-content\/uploads\/2017\/11\/Absolute-Yoga-Facebook-Page-Cover-x2-1024x602.jpg 1024w\" sizes=\"(max-width: 3400px) 100vw, 3400px\" \/><\/p>\n<p style=\"text-align: center;\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-1869 size-full\" src=\"https:\/\/greyalchemy.com\/wp-content\/uploads\/2017\/11\/Absolute-Fit-Food-Facebook-Page-Cover-x2.jpg\" alt=\"Absolute Fit Food Facebook Page Cover\" width=\"3400\" height=\"2000\" srcset=\"https:\/\/greyalchemy.com\/wp-content\/uploads\/2017\/11\/Absolute-Fit-Food-Facebook-Page-Cover-x2.jpg 3400w, https:\/\/greyalchemy.com\/wp-content\/uploads\/2017\/11\/Absolute-Fit-Food-Facebook-Page-Cover-x2-300x176.jpg 300w, https:\/\/greyalchemy.com\/wp-content\/uploads\/2017\/11\/Absolute-Fit-Food-Facebook-Page-Cover-x2-768x452.jpg 768w, https:\/\/greyalchemy.com\/wp-content\/uploads\/2017\/11\/Absolute-Fit-Food-Facebook-Page-Cover-x2-1024x602.jpg 1024w\" sizes=\"(max-width: 3400px) 100vw, 3400px\" \/><\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][\/vc_section][vc_row full_width=&#8221;stretch_row_content_no_spaces&#8221; css=&#8221;.vc_custom_1511602760383{padding-top: 0px !important;padding-bottom: 0px !important;background-position: 0 0 !important;background-repeat: no-repeat !important;}&#8221;][vc_column css=&#8221;.vc_custom_1511603665987{padding-top: 0px !important;padding-bottom: 0px !important;}&#8221;][vc_single_image image=&#8221;1875&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; css=&#8221;.vc_custom_1511603441669{padding-top: 0px !important;padding-bottom: 0px !important;}&#8221;][\/vc_column][\/vc_row][vc_section css_animation=&#8221;none&#8221; css=&#8221;.vc_custom_1516853843980{margin-top: -160px !important;margin-bottom: 0px !important;}&#8221;][vc_row][vc_column offset=&#8221;vc_hidden-lg vc_hidden-md vc_hidden-sm&#8221;][vc_empty_space height=&#8221;150px&#8221;][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1515242964220{padding-bottom: 0px !important;}&#8221;][vc_column css_animation=&#8221;none&#8221; width=&#8221;5\/12&#8243; offset=&#8221;vc_col-lg-offset-1 vc_col-lg-5 vc_col-md-offset-1 vc_col-md-5 vc_col-sm-offset-1 vc_col-xs-offset-1 vc_col-xs-10&#8243;][vc_column_text]<\/p>\n<h3 style=\"text-align: left;\"><span style=\"color: #ed028e;\">Public Relations<\/span><\/h3>\n<p style=\"text-align: left;\">We also set out to educate targeted female audiences and readers about the benefits and visible results that Pilates can bring to a woman\u2019s body. Our team partnered with our <span style=\"color: #ff00ff;\"><a style=\"color: #ff00ff;\" href=\"\/public-relations\/\" rel=\"noopener noreferrer\">PR<\/a><\/span> partner to roll out this campaign. For Absolute Fit Food, we differentiated it from other \u201chealthy\u201d food delivery services. This was achieved through highlighting the fact that Absolute Fit Food goes the extra mile to ensure that the food they prepare and deliver is truly healthy.<\/p>\n<p>[\/vc_column_text][\/vc_column][vc_column css_animation=&#8221;none&#8221; width=&#8221;5\/12&#8243; offset=&#8221;vc_col-lg-offset-0 vc_col-lg-5 vc_col-md-offset-0 vc_col-md-5 vc_col-sm-offset-0 vc_col-xs-offset-1 vc_col-xs-10&#8243;][vc_column_text]<img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-1894 size-full\" src=\"https:\/\/greyalchemy.com\/wp-content\/uploads\/2017\/11\/absolute-yoga-public-relations.jpg\" alt=\"Absolute-Yoga-Public-Relations\" width=\"1680\" height=\"1710\" srcset=\"https:\/\/greyalchemy.com\/wp-content\/uploads\/2017\/11\/absolute-yoga-public-relations.jpg 1680w, https:\/\/greyalchemy.com\/wp-content\/uploads\/2017\/11\/absolute-yoga-public-relations-295x300.jpg 295w, https:\/\/greyalchemy.com\/wp-content\/uploads\/2017\/11\/absolute-yoga-public-relations-768x782.jpg 768w, https:\/\/greyalchemy.com\/wp-content\/uploads\/2017\/11\/absolute-yoga-public-relations-1006x1024.jpg 1006w\" sizes=\"(max-width: 1680px) 100vw, 1680px\" \/>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column css_animation=&#8221;none&#8221; width=&#8221;5\/12&#8243; offset=&#8221;vc_col-lg-offset-1 vc_col-lg-5 vc_col-md-offset-1 vc_col-md-5 vc_col-sm-offset-0 vc_col-xs-offset-1 vc_col-xs-10 vc_hidden-xs&#8221;][vc_column_text]<img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-1896 size-full\" src=\"https:\/\/greyalchemy.com\/wp-content\/uploads\/2017\/11\/absolute-yoga-call-to-action-x2.jpg\" alt=\"Absolute-Yoga-Call-To-Action\" width=\"1680\" height=\"1710\" srcset=\"https:\/\/greyalchemy.com\/wp-content\/uploads\/2017\/11\/absolute-yoga-call-to-action-x2.jpg 1680w, https:\/\/greyalchemy.com\/wp-content\/uploads\/2017\/11\/absolute-yoga-call-to-action-x2-295x300.jpg 295w, https:\/\/greyalchemy.com\/wp-content\/uploads\/2017\/11\/absolute-yoga-call-to-action-x2-768x782.jpg 768w, https:\/\/greyalchemy.com\/wp-content\/uploads\/2017\/11\/absolute-yoga-call-to-action-x2-1006x1024.jpg 1006w\" sizes=\"(max-width: 1680px) 100vw, 1680px\" \/>[\/vc_column_text][\/vc_column][vc_column css_animation=&#8221;none&#8221; width=&#8221;5\/12&#8243; offset=&#8221;vc_hidden-xs&#8221;][vc_column_text]<\/p>\n<h3 style=\"text-align: left;\"><span style=\"color: #ed028e;\">Call-to-Action<\/span><\/h3>\n<p>We\u2019ve been successful in recruiting new customers for both brands. One such successful campaign involved setting up a special offer for newcomers to the studio. With our targeting, about 1,500 people claimed the offer, out of which 290 ended up actually purchasing the package in the studio. To add to their strong brand presence, Grey Alchemy managed the brands\u2019 celebrity endorsement programs on the group\u2019s Instagram profiles.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column css_animation=&#8221;none&#8221; width=&#8221;5\/12&#8243; offset=&#8221;vc_col-lg-offset-1 vc_hidden-lg vc_col-md-offset-1 vc_hidden-md vc_col-sm-offset-1 vc_hidden-sm vc_col-xs-offset-1 vc_col-xs-10&#8243;][vc_column_text]<\/p>\n<h3 style=\"text-align: center;\"><span style=\"color: #ed028e;\">Call-to-Action<\/span><\/h3>\n<p>We\u2019ve been successful in recruiting new customers for both brands. One such successful campaign involved setting up a special offer for newcomers to the studio. With our targeting, about 1,500 people claimed the offer, out of which 290 ended up actually purchasing the package in the studio. To add to their strong brand presence, Grey Alchemy managed the brands\u2019 celebrity endorsement programs on the group\u2019s Instagram profiles.[\/vc_column_text][\/vc_column][vc_column css_animation=&#8221;none&#8221; width=&#8221;5\/12&#8243; offset=&#8221;vc_col-lg-offset-0 vc_hidden-lg vc_col-md-offset-0 vc_hidden-md vc_col-sm-offset-0 vc_hidden-sm vc_col-xs-offset-1 vc_col-xs-10&#8243;][vc_column_text]<img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-1896 size-full\" src=\"https:\/\/greyalchemy.com\/wp-content\/uploads\/2017\/11\/absolute-yoga-call-to-action-x2.jpg\" alt=\"Absolute-Yoga-Call-To-Action\" width=\"1680\" height=\"1710\" srcset=\"https:\/\/greyalchemy.com\/wp-content\/uploads\/2017\/11\/absolute-yoga-call-to-action-x2.jpg 1680w, https:\/\/greyalchemy.com\/wp-content\/uploads\/2017\/11\/absolute-yoga-call-to-action-x2-295x300.jpg 295w, https:\/\/greyalchemy.com\/wp-content\/uploads\/2017\/11\/absolute-yoga-call-to-action-x2-768x782.jpg 768w, https:\/\/greyalchemy.com\/wp-content\/uploads\/2017\/11\/absolute-yoga-call-to-action-x2-1006x1024.jpg 1006w\" sizes=\"(max-width: 1680px) 100vw, 1680px\" \/>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;5\/6&#8243; offset=&#8221;vc_col-xs-offset-1 vc_col-xs-10&#8243;][vc_row_inner][vc_column_inner width=&#8221;1\/4&#8243;][vc_column_text]<\/p>\n<p style=\"text-align: center;\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-1899 size-full\" src=\"\/\/greyalchemy.com\/wp-content\/uploads\/2017\/11\/Social-Media-Post-1x2.jpg\" alt=\"Social-Media-Post\" width=\"553\" height=\"800\" srcset=\"https:\/\/greyalchemy.com\/wp-content\/uploads\/2017\/11\/Social-Media-Post-1x2.jpg 553w, https:\/\/greyalchemy.com\/wp-content\/uploads\/2017\/11\/Social-Media-Post-1x2-207x300.jpg 207w\" sizes=\"(max-width: 553px) 100vw, 553px\" \/><\/p>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/4&#8243;][vc_column_text]<\/p>\n<p style=\"text-align: center;\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-1900 size-full\" src=\"\/\/greyalchemy.com\/wp-content\/uploads\/2017\/11\/Social-Media-Post-2x2.jpg\" alt=\"Social-Media-Post\" width=\"553\" height=\"800\" srcset=\"https:\/\/greyalchemy.com\/wp-content\/uploads\/2017\/11\/Social-Media-Post-2x2.jpg 553w, https:\/\/greyalchemy.com\/wp-content\/uploads\/2017\/11\/Social-Media-Post-2x2-207x300.jpg 207w\" sizes=\"(max-width: 553px) 100vw, 553px\" \/><\/p>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/4&#8243;][vc_column_text]<\/p>\n<p style=\"text-align: center;\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-1901 size-full\" src=\"\/\/greyalchemy.com\/wp-content\/uploads\/2017\/11\/Social-Media-Post-3x2.jpg\" alt=\"Social-Media-Post\" width=\"553\" height=\"800\" srcset=\"https:\/\/greyalchemy.com\/wp-content\/uploads\/2017\/11\/Social-Media-Post-3x2.jpg 553w, https:\/\/greyalchemy.com\/wp-content\/uploads\/2017\/11\/Social-Media-Post-3x2-207x300.jpg 207w\" sizes=\"(max-width: 553px) 100vw, 553px\" \/><\/p>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/4&#8243;][vc_column_text]<\/p>\n<p style=\"text-align: center;\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-1902 size-full\" src=\"\/\/greyalchemy.com\/wp-content\/uploads\/2017\/11\/Social-Media-Post-4x2.jpg\" alt=\"Social-Media-Post\" width=\"553\" height=\"800\" srcset=\"https:\/\/greyalchemy.com\/wp-content\/uploads\/2017\/11\/Social-Media-Post-4x2.jpg 553w, https:\/\/greyalchemy.com\/wp-content\/uploads\/2017\/11\/Social-Media-Post-4x2-207x300.jpg 207w\" sizes=\"(max-width: 553px) 100vw, 553px\" \/><\/p>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][\/vc_section][vc_row full_width=&#8221;stretch_row_content_no_spaces&#8221; css=&#8221;.vc_custom_1511602760383{padding-top: 0px !important;padding-bottom: 0px !important;background-position: 0 0 !important;background-repeat: no-repeat !important;}&#8221;][vc_column css=&#8221;.vc_custom_1511603665987{padding-top: 0px !important;padding-bottom: 0px !important;}&#8221;][vc_single_image image=&#8221;1919&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; css=&#8221;.vc_custom_1511606560422{padding-top: 0px !important;padding-bottom: 0px !important;}&#8221;][\/vc_column][\/vc_row][vc_section css_animation=&#8221;none&#8221; css=&#8221;.vc_custom_1516209003155{padding-top: 20px !important;}&#8221;][vc_row][vc_column css_animation=&#8221;none&#8221; width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1521014418690{background-color: #e7128b !important;}&#8221; offset=&#8221;vc_col-sm-offset-1 vc_hidden-xs&#8221;][vc_column_text css=&#8221;.vc_custom_1515055949801{padding-right: 30px !important;padding-left: 30px !important;}&#8221;]<\/p>\n<h3 style=\"text-align: left;\"><span style=\"color: #ffffff;\">Brand Protection<\/span><\/h3>\n<p><span style=\"color: #ffffff;\">We worked closely with our intellectual property lawyers and specialists to help Absolute Yoga Group get their various brands and copyright registered in the name of a new holding company. A franchise package was developed and a franchisee selection process was established. Additional steps involved were license and know-how agreements to prevent the misuse of all IP assets. Particularly, their brands were recorded in countries of interest so as to avoid trademark squatting. We also protected their right to withhold confidential information related to their know-how.<\/span>[\/vc_column_text][\/vc_column][vc_column css_animation=&#8221;none&#8221; width=&#8221;1\/3&#8243; offset=&#8221;vc_hidden-xs&#8221; css=&#8221;.vc_custom_1521014423914{padding-top: 0px !important;}&#8221;][vc_column_text css=&#8221;.vc_custom_1515055633136{padding-top: 0px !important;}&#8221;]<\/p>\n<p style=\"text-align: center;\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-2544\" src=\"\/\/greyalchemy.com\/wp-content\/uploads\/2018\/01\/Absolute-Yoga-Brand-Protection-x2.png\" alt=\"Absolute Yoga Brand Protection\" width=\"260\" height=\"400\" \/><\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column css_animation=&#8221;none&#8221; width=&#8221;1\/2&#8243; offset=&#8221;vc_hidden-lg vc_hidden-md vc_hidden-sm vc_col-xs-offset-1 vc_col-xs-10&#8243; css=&#8221;.vc_custom_1521014430704{background-color: #e7128b !important;}&#8221;][vc_column_text css=&#8221;.vc_custom_1516853617642{padding-right: 20px !important;padding-left: 20px !important;}&#8221;]<\/p>\n<h3 style=\"text-align: left;\"><span style=\"color: #ffffff;\">Brand Protection<\/span><\/h3>\n<p><span style=\"color: #ffffff;\">We worked closely with our intellectual property lawyers and specialists to help Absolute Yoga Group get their various brands and copyright registered in the name of a new holding company. A franchise package was developed and a franchisee selection process was established. Additional steps involved were license and know-how agreements to prevent the misuse of all IP assets. Particularly, their brands were recorded in countries of interest so as to avoid trademark squatting. We also protected their right to withhold confidential information related to their know-how.<\/span>[\/vc_column_text][vc_column_text]<\/p>\n<p style=\"text-align: center;\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-2544\" src=\"\/\/greyalchemy.com\/wp-content\/uploads\/2018\/01\/Absolute-Yoga-Brand-Protection-x2-195x300.png\" alt=\"Absolute Yoga Brand Protection\" width=\"325\" height=\"500\" \/><\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][\/vc_section][vc_section css_animation=&#8221;none&#8221;][vc_row css=&#8221;.vc_custom_1515243251215{background-color: #ffffff !important;}&#8221;][vc_column css_animation=&#8221;none&#8221; offset=&#8221;vc_col-lg-offset-0 vc_col-lg-12&#8243; css=&#8221;.vc_custom_1521014436515{padding-top: 60px !important;}&#8221;][vc_column_text]<\/p>\n<h3 style=\"text-align: center;\"><span style=\"color: #e7128b;\">Key Results<\/span><\/h3>\n<p>[\/vc_column_text][vc_row_inner][vc_column_inner width=&#8221;1\/4&#8243;][vc_column_text el_class=&#8221;key-results-item&#8221;]<img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-996 size-medium\" src=\"\/\/greyalchemy.com\/wp-content\/uploads\/2017\/10\/Facebook-Fans-Icon-300x240.png\" alt=\"Facebook-Fans-Icon\" width=\"300\" height=\"240\" srcset=\"https:\/\/greyalchemy.com\/wp-content\/uploads\/2017\/10\/Facebook-Fans-Icon-300x240.png 300w, https:\/\/greyalchemy.com\/wp-content\/uploads\/2017\/10\/Facebook-Fans-Icon.png 350w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<p style=\"text-align: center; font-family: 'Montserrat', sans-serif; font-size: 35px; font-weight: 600;\"><span style=\"color: #333333;\">70,000+<\/span><\/p>\n<p style=\"text-align: center;\">New Facebook fans<\/p>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/4&#8243;][vc_column_text el_class=&#8221;key-results-item&#8221;]<img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-1009 size-medium\" src=\"\/\/greyalchemy.com\/wp-content\/uploads\/2017\/10\/Occupany-Rate-Icon-300x240.png\" alt=\"Occupany-Rate-Icon\" width=\"300\" height=\"240\" srcset=\"https:\/\/greyalchemy.com\/wp-content\/uploads\/2017\/10\/Occupany-Rate-Icon-300x240.png 300w, https:\/\/greyalchemy.com\/wp-content\/uploads\/2017\/10\/Occupany-Rate-Icon.png 350w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<p style=\"text-align: center; font-family: 'Montserrat', sans-serif; font-size: 35px; font-weight: 600;\"><span style=\"color: #333333;\">35-60%<\/span><\/p>\n<p style=\"text-align: center;\">Average organic reach<br \/>\nper post vs. 3% worldwide<br \/>\naverage<\/p>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/4&#8243;][vc_column_text el_class=&#8221;key-results-item&#8221;]<img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-1012 size-medium\" src=\"\/\/greyalchemy.com\/wp-content\/uploads\/2017\/10\/Stories-Icon-300x240.png\" alt=\"Stories-Icon\" width=\"300\" height=\"240\" srcset=\"https:\/\/greyalchemy.com\/wp-content\/uploads\/2017\/10\/Stories-Icon-300x240.png 300w, https:\/\/greyalchemy.com\/wp-content\/uploads\/2017\/10\/Stories-Icon.png 350w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<p style=\"text-align: center; font-family: 'Montserrat', sans-serif; font-size: 35px; font-weight: 600;\"><span style=\"color: #333333;\">400,000+<\/span><\/p>\n<p style=\"text-align: center;\">Stories created<\/p>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/4&#8243;][vc_column_text el_class=&#8221;key-results-item&#8221;]<img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-1011 size-medium\" src=\"\/\/greyalchemy.com\/wp-content\/uploads\/2017\/10\/Reach-Icon-300x240.png\" alt=\"Reach-Icon\" width=\"300\" height=\"240\" srcset=\"https:\/\/greyalchemy.com\/wp-content\/uploads\/2017\/10\/Reach-Icon-300x240.png 300w, https:\/\/greyalchemy.com\/wp-content\/uploads\/2017\/10\/Reach-Icon.png 350w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<p style=\"text-align: center; font-family: 'Montserrat', sans-serif; font-size: 35px; font-weight: 600;\"><span style=\"color: #333333;\">Engaged<\/span><\/p>\n<p style=\"text-align: center;\">Yoga &amp; Pilates<br \/>\nsocial media<br \/>\ncommunity<\/p>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner css=&#8221;.vc_custom_1508923974993{padding-top: 10px !important;padding-bottom: 50px !important;}&#8221;][vc_column_inner width=&#8221;1\/4&#8243;][vc_column_text el_class=&#8221;key-results-item&#8221;]<img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-1010 size-medium\" src=\"\/\/greyalchemy.com\/wp-content\/uploads\/2017\/10\/Organic-and-Viral-Reach-Icon-300x240.png\" alt=\"Organic-and-Viral-Reach-Icon\" width=\"300\" height=\"240\" srcset=\"https:\/\/greyalchemy.com\/wp-content\/uploads\/2017\/10\/Organic-and-Viral-Reach-Icon-300x240.png 300w, https:\/\/greyalchemy.com\/wp-content\/uploads\/2017\/10\/Organic-and-Viral-Reach-Icon.png 350w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<p style=\"text-align: center; font-family: 'Montserrat', sans-serif; font-size: 35px; font-weight: 600;\"><span style=\"color: #333333;\">Over 80%<\/span><\/p>\n<p style=\"text-align: center;\">organic and viral<br \/>\nreach<\/p>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/4&#8243;][vc_column_text el_class=&#8221;key-results-item&#8221;]<img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-1001 size-medium\" src=\"\/\/greyalchemy.com\/wp-content\/uploads\/2017\/10\/Impressions-Icon-300x240.png\" alt=\"Impressions-Icon\" width=\"300\" height=\"240\" srcset=\"https:\/\/greyalchemy.com\/wp-content\/uploads\/2017\/10\/Impressions-Icon-300x240.png 300w, https:\/\/greyalchemy.com\/wp-content\/uploads\/2017\/10\/Impressions-Icon.png 350w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<p style=\"text-align: center; font-family: 'Montserrat', sans-serif; font-size: 35px; font-weight: 600;\"><span style=\"color: #333333;\">18,000,000+<\/span><\/p>\n<p style=\"text-align: center;\">Impressions<\/p>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/4&#8243;][vc_column_text el_class=&#8221;key-results-item&#8221;]<img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-999 size-medium\" src=\"\/\/greyalchemy.com\/wp-content\/uploads\/2017\/10\/Call-To-Action-Icon-300x240.png\" alt=\"Call-To-Action-Icon\" width=\"300\" height=\"240\" srcset=\"https:\/\/greyalchemy.com\/wp-content\/uploads\/2017\/10\/Call-To-Action-Icon-300x240.png 300w, https:\/\/greyalchemy.com\/wp-content\/uploads\/2017\/10\/Call-To-Action-Icon.png 350w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<p style=\"text-align: center; font-family: 'Montserrat', sans-serif; font-size: 35px; font-weight: 600;\"><span style=\"color: #333333;\">CTA<\/span><\/p>\n<p style=\"text-align: center;\">Outstanding<br \/>\ncall-to-action results<\/p>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/4&#8243;][vc_column_text el_class=&#8221;key-results-item&#8221;]<img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-998 size-medium\" src=\"\/\/greyalchemy.com\/wp-content\/uploads\/2017\/10\/Brand-Registed-and-Protected-Icon-300x240.png\" alt=\"Brand-Registed-and-Protected-Icon\" width=\"300\" height=\"240\" srcset=\"https:\/\/greyalchemy.com\/wp-content\/uploads\/2017\/10\/Brand-Registed-and-Protected-Icon-300x240.png 300w, https:\/\/greyalchemy.com\/wp-content\/uploads\/2017\/10\/Brand-Registed-and-Protected-Icon.png 350w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<p style=\"text-align: center; font-family: 'Montserrat', sans-serif; font-size: 35px; font-weight: 600;\"><span style=\"color: #333333;\">Brand<\/span><\/p>\n<p style=\"text-align: center;\">Registered and protected<br \/>\nimpressions<\/p>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][\/vc_section]<\/p>\n<\/section>","protected":false},"excerpt":{"rendered":"<p>[vc_section css_animation=&#8221;none&#8221; css=&#8221;.vc_custom_1516854827072{margin-top: 0px !important;background-color: #ffffff !important;}&#8221;][vc_row css=&#8221;.vc_custom_1512028107798{padding-top: 50px !important;}&#8221;][vc_column css_animation=&#8221;none&#8221; width=&#8221;5\/6&#8243; offset=&#8221;vc_col-lg-offset-1 vc_col-lg-10 vc_col-md-offset-1 vc_col-md-10 vc_col-sm-offset-1 vc_col-xs-offset-1 vc_col-xs-10&#8243;][vc_column_text] The Challenge A leader in the Southeast Asian market with 7 branches in Thailand, Absolute Yoga enjoys quite a strong brand recall within the yoga community and beyond. What was missing was engagement. Absolute had also [&hellip;]<\/p>\n","protected":false},"author":18,"featured_media":3482,"parent":0,"menu_order":10,"comment_status":"closed","ping_status":"closed","template":"template_work_boxed.php","meta":{"footnotes":""},"categories":[4],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Absolute Yoga Case Study - Grey Alchemy | Digital Marketing Agency Bangkok<\/title>\n<meta name=\"description\" content=\"How we helped Absolute Yoga with social media marketing, online advertising, public relations, IP protection, and launched their Pilates and Fit Food services.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/greyalchemy.com\/work\/absolute-you\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Absolute Yoga Case Study - 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