{"id":1780,"date":"2017-10-09T14:40:36","date_gmt":"2017-10-09T07:40:36","guid":{"rendered":"https:\/\/grey-dev.topgunz.in.th\/?page_id=1780"},"modified":"2020-12-14T18:26:50","modified_gmt":"2020-12-14T11:26:50","slug":"work-maggie-choos","status":"publish","type":"page","link":"https:\/\/greyalchemy.com\/work\/maggie-choos\/","title":{"rendered":"Maggie Choo’s"},"content":{"rendered":"

[vc_section css=”.vc_custom_1516855198050{margin-bottom: 0px !important;background-color: #ffffff !important;}”][vc_row css=”.vc_custom_1515773725548{padding-top: 45px !important;padding-bottom: 30px !important;}”][vc_column css_animation=”bottom-to-top” width=”5\/6″ offset=”vc_col-lg-offset-1 vc_col-md-offset-1 vc_col-sm-offset-1 vc_col-xs-offset-1 vc_col-xs-10″][vc_column_text]<\/p>\n

The Challenge<\/strong><\/span><\/h3>\n

With a unique story and the venue\u2019s very iconic design (thanks to designer extraordinaire Ashley Sutton), Maggie Choo\u2019s was very successful at the launch of their business. However, business started to dip after a year given the challenging Bangkok crowds who are always seeking new venues and entertainment for their evenings out. Making things more challenging was the venue\u2019s geographical location.<\/span>[\/vc_column_text][\/vc_column][\/vc_row][\/vc_section][vc_section css=”.vc_custom_1516855238023{padding-top: 0px !important;}”][vc_row][vc_column css_animation=”none” css=”.vc_custom_1524301899258{padding-right: 0px !important;padding-left: 0px !important;}”][vc_images_carousel images=”2945,1804,1805,1802″ img_size=”full” onclick=”link_no” speed=”2000″ autoplay=”yes” hide_prev_next_buttons=”yes” wrap=”yes” css=”.vc_custom_1520084923861{margin-bottom: 0px !important;padding-right: 0px !important;padding-left: 0px !important;}”][\/vc_column][\/vc_row][\/vc_section][vc_section][vc_row css_animation=”none” css=”.vc_custom_1521003285700{padding-top: 60px !important;padding-bottom: 40px !important;}”][vc_column css_animation=”none” width=”5\/12″ offset=”vc_col-lg-offset-1 vc_col-md-offset-1 vc_col-sm-offset-1 vc_col-xs-offset-1 vc_col-xs-10″][vc_column_text]<\/p>\n

Social Media Revamp<\/strong><\/span><\/h3>\n

We fixed the poor targeting that had been done in building their fan base by flushing out and bypassing the huge portion of social media followers from geographic locations that had no connection to the business and had very little possibility of actually visiting the venue. This made up over 45% of their fan base.<\/span><\/p>\n

 <\/p>\n

We then focused on heavily promoting Maggie Choo\u2019s as the most exciting and interesting quality entertainment venue in Bangkok by raising awareness of their weekly, monthly, and special events including special acts by DJs, Bands, Art Exhibitions, etc.<\/span><\/p>\n

 <\/p>\n

Maggie Choo\u2019s management team played a critical role in designing and creating outstanding events through their music and art direction. Over time our combined efforts helped drive brand preference for Maggie Choo\u2019s when considering quality entertainment in Bangkok.<\/span><\/p>\n

 <\/p>\n

We also gave a visual identity and style to Maggie Choo\u2019s social media persona, using a particular tone of voice that was a bit quirky and that suited their brand concept. For their photography we used a color grading that was very telling of who Maggie Choo\u2019s were and their story.<\/span>[\/vc_column_text][\/vc_column][vc_column css_animation=”none” width=”1\/2″ offset=”vc_col-lg-offset-1 vc_col-lg-4″ css=”.vc_custom_1521003187340{padding-right: 0px !important;padding-left: 0px !important;}”][vc_column_text]<\/p>\n

\"Maggie<\/p>\n

[\/vc_column_text][\/vc_column][\/vc_row][\/vc_section][vc_section css=”.vc_custom_1515779198586{padding-top: 0px !important;}”][vc_row css=”.vc_custom_1515778194956{padding-top: 50px !important;padding-bottom: 50px !important;background-color: #4d5116 !important;}”][vc_column css_animation=”none” width=”5\/12″ offset=”vc_col-lg-offset-1″][vc_column_text]\"Maggie-Choos-B2B-Sales-Kit\"[\/vc_column_text][\/vc_column][vc_column css_animation=”none” width=”5\/12″ offset=”vc_col-lg-offset-0 vc_col-lg-5 vc_col-md-offset-0 vc_col-md-5 vc_col-sm-offset-0 vc_col-xs-offset-1 vc_col-xs-10″][vc_row_inner][vc_column_inner offset=”vc_hidden-xs”][vc_empty_space height=”65px”][\/vc_column_inner][\/vc_row_inner][vc_column_text]<\/p>\n

Business-to-Business<\/strong><\/span><\/h3>\n

We helped the venue build their B2B side of their business, promoting Maggie Choo\u2019s as a great venue for TV commercial production, wedding photo-shooting, product launches, private birthday parties, corporate events, themed events, fashion shows, etc. Our creative design<\/a><\/span> team designed and produced a sales kit that could easily be used for email exchanges or in-person presentation by Maggie Choo\u2019s sales team.<\/span>[\/vc_column_text][\/vc_column][\/vc_row][\/vc_section][vc_section][vc_row css=”.vc_custom_1508924016487{padding-top: 20px !important;background-color: #ffffff !important;}”][vc_column css_animation=”none” offset=”vc_col-lg-offset-1 vc_col-lg-10″][vc_column_text]<\/p>\n

Key Results<\/strong><\/span><\/h3>\n

[\/vc_column_text][vc_row_inner css=”.vc_custom_1508923974993{padding-top: 10px !important;padding-bottom: 50px !important;}”][vc_column_inner width=”1\/3″][vc_column_text el_class=”key-results-item”]\"Facebook-Fans-Icon\"<\/p>\n

20,000+<\/span><\/p>\n

New Facebook fans<\/p>\n

[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/3″][vc_column_text el_class=”key-results-item”]\"Key-result-icon\"<\/p>\n

23,000+<\/span><\/p>\n

Facebook checkins<\/p>\n

[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/3″][vc_column_text el_class=”key-results-item”]\"Reach-Icon\"<\/p>\n

Spending<\/span><\/p>\n

Increased perhead<\/p>\n

[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/3″][vc_column_text el_class=”key-results-item”]\"Stories-Icon\"<\/p>\n

170,000+<\/span><\/p>\n

Stories created in 9 months<\/p>\n

[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/3″][vc_column_text el_class=”key-results-item”]\"Impressions-Icon\"<\/p>\n

15,000,000+<\/span><\/p>\n

Impressions within 9 Months<\/p>\n

[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/3″][vc_column_text el_class=”key-results-item”]\"Organic-and-Viral-Reach-Icon\"<\/p>\n

Over 50%<\/span><\/p>\n

Of organic and viral
\nimpressions<\/p>\n

[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][\/vc_section][vc_row css=”.vc_custom_1515787415538{padding-top: 70px !important;padding-bottom: 60px !important;}”][vc_column css_animation=”none” width=”5\/6″ offset=”vc_col-lg-offset-1 vc_col-lg-10 vc_col-md-offset-1 vc_col-md-10 vc_col-sm-offset-1 vc_col-xs-offset-1 vc_col-xs-10″][vc_column_text]<\/p>\n

Testimonial<\/span><\/h3>\n

\u201c Grey Alchemy\u2019s services helped boost our Sunday business from 60 persons to an average of 250 \u2013 300, thanks to a highly targeted social media advertising campaign. Moreover, our business also increased on Thursdays and Fridays and our overall revenue increased by 20%.\u201d<\/span><\/p>\n

Sanya Souvanna Phouma<\/span>
\nGeneral Manager<\/span>
\nMaggie Choo\u2019s<\/span><\/p>\n

[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/section>","protected":false},"excerpt":{"rendered":"

[vc_section css=”.vc_custom_1516855198050{margin-bottom: 0px !important;background-color: #ffffff !important;}”][vc_row css=”.vc_custom_1515773725548{padding-top: 45px !important;padding-bottom: 30px !important;}”][vc_column css_animation=”bottom-to-top” width=”5\/6″ offset=”vc_col-lg-offset-1 vc_col-md-offset-1 vc_col-sm-offset-1 vc_col-xs-offset-1 vc_col-xs-10″][vc_column_text] The Challenge With a unique story and the venue\u2019s very iconic design (thanks to designer extraordinaire Ashley Sutton), Maggie Choo\u2019s was very successful at the launch of their business. However, business started to dip after a year […]<\/p>\n","protected":false},"author":18,"featured_media":4349,"parent":0,"menu_order":10,"comment_status":"closed","ping_status":"closed","template":"template_work_boxed.php","meta":{"footnotes":""},"categories":[4],"acf":[],"yoast_head":"\nMaggie Choo's Case Study - Grey Alchemy | Digital Marketing Agency Bangkok<\/title>\n<meta name=\"description\" content=\"How we fixed Maggie Choo's online presence, developed their sales kit, and manage their social media marketing, online advertising, and event marketing.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/greyalchemy.com\/work\/maggie-choos\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Maggie Choo's Case Study - Grey Alchemy | Digital Marketing Agency Bangkok\" \/>\n<meta property=\"og:description\" content=\"How we fixed Maggie Choo's online presence, developed their sales kit, and manage their social media marketing, online advertising, and event marketing.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/greyalchemy.com\/work\/maggie-choos\/\" \/>\n<meta property=\"og:site_name\" content=\"Grey Alchemy\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/greyalchemymarketing\/\" \/>\n<meta property=\"article:modified_time\" content=\"2020-12-14T11:26:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/greyalchemy.com\/wp-content\/uploads\/2018\/03\/maggie-choo-s-digital-marketing-case-study.png\" \/>\n\t<meta property=\"og:image:width\" content=\"2264\" \/>\n\t<meta property=\"og:image:height\" content=\"1928\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/greyalchemy.com\/work\/maggie-choos\/\",\"url\":\"https:\/\/greyalchemy.com\/work\/maggie-choos\/\",\"name\":\"Maggie Choo's Case Study - 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