{"id":1083,"date":"2017-10-13T22:34:28","date_gmt":"2017-10-13T15:34:28","guid":{"rendered":"https:\/\/grey-dev.topgunz.in.th\/?page_id=1083"},"modified":"2023-08-10T11:45:03","modified_gmt":"2023-08-10T04:45:03","slug":"work-hooters","status":"publish","type":"page","link":"https:\/\/greyalchemy.com\/work\/hooters\/","title":{"rendered":"Hooters"},"content":{"rendered":"<section class=\"wpb-content-wrapper\"><p>[vc_row][vc_column css_animation=&#8221;none&#8221; css=&#8221;.vc_custom_1545558304213{padding-top: 60px !important;}&#8221; offset=&#8221;vc_col-lg-offset-1 vc_col-lg-10 vc_col-md-offset-0 vc_col-sm-offset-0 vc_col-xs-offset-1 vc_col-xs-10&#8243;][vc_custom_heading text=&#8221;The Challenge&#8221; font_container=&#8221;tag:h3|text_align:center|color:%23404041&#8243; use_theme_fonts=&#8221;yes&#8221;][vc_column_text]<\/p>\n<p class=\"p1\">Hooters was an unknown brand in Thailand when it first launched in the country back in April 2014. Our objectives were ambitious:<\/p>\n<p>[\/vc_column_text][vc_row_inner][vc_column_inner width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1516857472185{padding-bottom: 0px !important;}&#8221;][vc_column_text css=&#8221;.vc_custom_1516857511020{margin-bottom: 0px !important;}&#8221;]<\/p>\n<ul>\n<li class=\"p1\">To raise Hooters\u2019 brand awareness among Thai people (specifically Bangkok and Phuket residents).<\/li>\n<li class=\"p1\">To encourage tourists to visit Hooters Phuket more than one time during their average 7 to 10-day stay.<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text]<\/p>\n<ul class=\"ul1\">\n<li class=\"li1\">To help Hooters recruit staff before their opening.<\/li>\n<li class=\"li1\">To ensure high restaurant occupancy rate from the launch.<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_section full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1515230336345{background-image: url(\/\/greyalchemy.com\/wp-content\/uploads\/2017\/10\/2017-08-29-Hooters-bg-secton.jpg?id=1095) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221;][vc_row][vc_column css_animation=&#8221;none&#8221;][vc_images_carousel images=&#8221;3234,3231,3236,3232&#8243; img_size=&#8221;full&#8221; onclick=&#8221;link_no&#8221; speed=&#8221;2000&#8243; autoplay=&#8221;yes&#8221; hide_prev_next_buttons=&#8221;yes&#8221; wrap=&#8221;yes&#8221;][\/vc_column][\/vc_row][\/vc_section][vc_section full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1508919300278{padding-top: 30px !important;background: #ed702a url(\/\/greyalchemy.com\/wp-content\/uploads\/2017\/10\/Hooters-Graphic.jpg?id=1196) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221;][vc_row css=&#8221;.vc_custom_1515229047339{padding-top: 0px !important;}&#8221;][vc_column css_animation=&#8221;none&#8221; offset=&#8221;vc_col-lg-offset-1 vc_col-lg-10 vc_col-md-offset-0 vc_col-md-10 vc_col-sm-offset-0 vc_col-xs-offset-1 vc_col-xs-10&#8243;][vc_row_inner css=&#8221;.vc_custom_1515229058845{padding-top: 0px !important;}&#8221;][vc_column_inner css=&#8221;.vc_custom_1515229131258{padding-top: 0px !important;}&#8221;][vc_custom_heading text=&#8221;Our Approach&#8221; font_container=&#8221;tag:h3|text_align:center|color:%23fefefe&#8221; use_theme_fonts=&#8221;yes&#8221;][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text]<\/p>\n<p class=\"p1\"><span style=\"color: #fefefe;\">All out aggressive marketing communications strategy.<\/span><\/p>\n<p class=\"p1\"><span style=\"color: #fefefe;\">This called for content development for <span style=\"color: #7f4628;\"><a style=\"color: #7f4628;\" href=\"\/social-media-agency-bangkok\/\" rel=\"noopener noreferrer\">social media<\/a><\/span>, website, print, and on the ground guerilla marketing activities.<\/span><\/p>\n<p class=\"p1\"><span style=\"color: #fefefe;\">We then put Hooters Phuket on the radar of tourists visiting the island destination. We did this by optimizing their website for <span style=\"color: #7f4628;\"><a style=\"color: #7f4628;\" href=\"\/seo\/\" rel=\"noopener noreferrer\">search engines<\/a><\/span> and rolling out a 6-month <span style=\"color: #7f4628;\"><a style=\"color: #7f4628;\" href=\"\/google-advertising\/\" rel=\"noopener noreferrer\">Google AdWords campaign<\/a><\/span> targeting tourists in Phuket and aimed at placing Hooters as one of the \u201cmust do\u201d attractions while in Phuket.<\/span><\/p>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text]<\/p>\n<p class=\"p1\"><span style=\"color: #fefefe;\">We used social media platforms in recruiting the most qualified waiting staff, kitchen staff, managerial staff as well as the famous Hooters girls for the establishment. In running highly targeted recruitment campaigns on social media, we were able to successfully recruit most of the staff needed 3 weeks before the opening of the restaurant.<\/span><\/p>\n<p class=\"p1\"><span style=\"color: #fefefe;\">Our teaser campaigns targeted Phuket residents and tourists which all led up to the grand opening on the 1st of June 2014. The net result of our combined efforts included the restaurant being fully booked from Day 1.<\/span><\/p>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner offset=&#8221;vc_hidden-xs&#8221;][vc_raw_html]JTNDaW1nJTIwY2xhc3MlM0QlMjJ3cC1pbWFnZS0xMTEwJTIwYWxpZ25jZW50ZXIlMjIlMjBzcmMlM0QlMjIlMkYlMkZncmV5YWxjaGVteS5jb20lMkZ3cC1jb250ZW50JTJGdXBsb2FkcyUyRjIwMTclMkYxMCUyRkhvb3RlcnMtRmFjZWJvb2stUGFnZS1Db3Zlci0xMDI0eDYxNS5qcGclMjIlMjBhbHQlM0QlMjJIb290ZXJzLUZhY2Vib29rLVBhZ2UtQ292ZXIlMjIlMjB3aWR0aCUzRCUyMjEwMCUyNSUyMiUyMCUyRiUzRQ==[\/vc_raw_html][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=&#8221;1\/2&#8243; offset=&#8221;vc_hidden-xs&#8221;][vc_raw_html]JTNDaW1nJTIwY2xhc3MlM0QlMjJhbGlnbm5vbmUlMjB3cC1pbWFnZS0yNjQ0JTIwc2l6ZS1sYXJnZSUyMiUyMHNyYyUzRCUyMiUyRiUyRmdyZXlhbGNoZW15LmNvbSUyRndwLWNvbnRlbnQlMkZ1cGxvYWRzJTJGMjAxOCUyRjAxJTJGSG9vdGVycy1Tb2NpYWwtTWVkaWEtUmVjcnVpdG1lbnQtNjk4eDEwMjQuanBnJTIyJTIwYWx0JTNEJTIySG9vdGVycy1Tb2NpYWwtTWVkaWEtUmVjcnVpdG1lbnQlMjIlMjBoZWlnaHQlM0QlMjI5NTYlMjIlMjAlMkYlM0U=[\/vc_raw_html][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243; offset=&#8221;vc_hidden-xs&#8221;][vc_raw_html]JTNDcCUyMHN0eWxlJTNEJTIydGV4dC1hbGlnbiUzQSUyMGNlbnRlciUzQiUyMiUzRSUzQ2ltZyUyMGNsYXNzJTNEJTIyYWxpZ25ub25lJTIwd3AtaW1hZ2UtMTEwOSUyMHNpemUtbGFyZ2UlMjIlMjBzcmMlM0QlMjIlMkYlMkZncmV5YWxjaGVteS5jb20lMkZ3cC1jb250ZW50JTJGdXBsb2FkcyUyRjIwMTclMkYxMCUyRkhvb3RlcnMtRmFjZWJvb2stTWFya2V0aW5nLTcwN3gxMDI0LmpwZyUyMiUyMGFsdCUzRCUyMkhvb3RlcnMtRmFjZWJvb2stTWFya2V0aW5nJTIyJTIwaGVpZ2h0JTNEJTIyOTU2JTIyJTIwJTIwJTJGJTNFJTNDJTJGcCUzRQ==[\/vc_raw_html][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1515228055718{padding-top: 0px !important;padding-bottom: 0px !important;}&#8221;][vc_column css_animation=&#8221;none&#8221; offset=&#8221;vc_hidden-lg vc_hidden-md vc_hidden-sm&#8221; css=&#8221;.vc_custom_1521014151222{padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;}&#8221;][vc_column_text css=&#8221;.vc_custom_1516857612644{margin-bottom: 0px !important;padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;}&#8221;]<\/p>\n<p style=\"text-align: center;\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-1110 size-large\" src=\"\/\/greyalchemy.com\/wp-content\/uploads\/2017\/10\/Hooters-Facebook-Page-Cover-1024x615.jpg\" alt=\"Hooters-Facebook-Page-Cover\" width=\"640\" height=\"384\" srcset=\"https:\/\/greyalchemy.com\/wp-content\/uploads\/2017\/10\/Hooters-Facebook-Page-Cover-1024x615.jpg 1024w, https:\/\/greyalchemy.com\/wp-content\/uploads\/2017\/10\/Hooters-Facebook-Page-Cover-300x180.jpg 300w, https:\/\/greyalchemy.com\/wp-content\/uploads\/2017\/10\/Hooters-Facebook-Page-Cover-768x461.jpg 768w, https:\/\/greyalchemy.com\/wp-content\/uploads\/2017\/10\/Hooters-Facebook-Page-Cover.jpg 1932w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1515228055718{padding-top: 0px !important;padding-bottom: 0px !important;}&#8221;][vc_column css_animation=&#8221;fadeIn&#8221; width=&#8221;1\/2&#8243; offset=&#8221;vc_hidden-lg vc_hidden-md vc_hidden-sm vc_col-xs-6&#8243; css=&#8221;.vc_custom_1516857295774{padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;}&#8221;][vc_column_text css=&#8221;.vc_custom_1516857619860{margin-top: 0px !important;padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;}&#8221;]<\/p>\n<p style=\"text-align: center;\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-2644 size-large\" src=\"\/\/greyalchemy.com\/wp-content\/uploads\/2018\/01\/Hooters-Social-Media-Recruitment-698x1024.jpg\" alt=\"Hooters-Social-Media-Recruitment\" width=\"640\" height=\"939\" srcset=\"https:\/\/greyalchemy.com\/wp-content\/uploads\/2018\/01\/Hooters-Social-Media-Recruitment-698x1024.jpg 698w, https:\/\/greyalchemy.com\/wp-content\/uploads\/2018\/01\/Hooters-Social-Media-Recruitment-204x300.jpg 204w, https:\/\/greyalchemy.com\/wp-content\/uploads\/2018\/01\/Hooters-Social-Media-Recruitment-768x1127.jpg 768w, https:\/\/greyalchemy.com\/wp-content\/uploads\/2018\/01\/Hooters-Social-Media-Recruitment.jpg 791w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>[\/vc_column_text][\/vc_column][vc_column css_animation=&#8221;none&#8221; width=&#8221;1\/2&#8243; offset=&#8221;vc_hidden-lg vc_hidden-md vc_hidden-sm vc_col-xs-6&#8243; css=&#8221;.vc_custom_1516857303794{padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;}&#8221;][vc_column_text css=&#8221;.vc_custom_1516857625501{margin-top: 0px !important;padding-top: 0px !important;}&#8221;]<\/p>\n<p style=\"text-align: center;\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-1109 size-large\" src=\"\/\/greyalchemy.com\/wp-content\/uploads\/2017\/10\/Hooters-Facebook-Marketing-707x1024.jpg\" alt=\"Hooters-Facebook-Marketing\" width=\"640\" height=\"927\" srcset=\"https:\/\/greyalchemy.com\/wp-content\/uploads\/2017\/10\/Hooters-Facebook-Marketing-707x1024.jpg 707w, https:\/\/greyalchemy.com\/wp-content\/uploads\/2017\/10\/Hooters-Facebook-Marketing-207x300.jpg 207w, https:\/\/greyalchemy.com\/wp-content\/uploads\/2017\/10\/Hooters-Facebook-Marketing-768x1112.jpg 768w, https:\/\/greyalchemy.com\/wp-content\/uploads\/2017\/10\/Hooters-Facebook-Marketing.jpg 804w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][\/vc_section][vc_section full_width=&#8221;stretch_row&#8221; parallax=&#8221;content-moving&#8221; parallax_image=&#8221;2816&#8243; css=&#8221;.vc_custom_1517480383828{padding-top: 250px !important;padding-bottom: 250px !important;}&#8221;][\/vc_section][vc_section full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1515662196978{padding-top: 50px !important;padding-bottom: 50px !important;background: #ed702a url(\/\/greyalchemy.com\/wp-content\/uploads\/2017\/10\/Hooters-Graphic.jpg?id=1196) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221;][vc_row][vc_column css_animation=&#8221;none&#8221; offset=&#8221;vc_col-lg-offset-1 vc_col-lg-10 vc_col-sm-offset-0 vc_col-xs-offset-1 vc_col-xs-10&#8243; css=&#8221;.vc_custom_1545558442571{padding-bottom: 30px !important;}&#8221;][vc_custom_heading text=&#8221;Post Launch&#8221; font_container=&#8221;tag:h3|text_align:center|color:%23fefefe&#8221; use_theme_fonts=&#8221;yes&#8221;][vc_column_text]<\/p>\n<p class=\"p1\" style=\"text-align: center;\"><span style=\"color: #fefefe;\">Our advertising campaigns now extend to targeting tourists from Russia, South Korea, China, Singapore, and Malaysia. And to keep Hooters Phuket on the map we continue running social media competitions, communicating special offers, and <span style=\"color: #7f4628;\"><a style=\"color: #7f4628;\" href=\"\/event-marketing\/\" rel=\"noopener noreferrer\">promoting events<\/a><\/span>.<\/span><\/p>\n<p>[\/vc_column_text][vc_media_grid style=&#8221;lazy&#8221; items_per_page=&#8221;3&#8243; gap=&#8221;10&#8243; grid_id=&#8221;vc_gid:1627895743328-23c986cc7eb43ab411afe1ec1016428d-4&#8243; include=&#8221;1188,1189,1191&#8243; css=&#8221;.vc_custom_1523811138706{padding-top: 30px !important;}&#8221;][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1508924016487{padding-top: 20px !important;background-color: #ffffff !important;}&#8221;][vc_column css_animation=&#8221;none&#8221; offset=&#8221;vc_col-lg-offset-1 vc_col-lg-10 vc_col-md-offset-0 vc_col-sm-offset-0 vc_col-xs-offset-1 vc_col-xs-10&#8243; css=&#8221;.vc_custom_1545558464802{padding-top: 60px !important;padding-bottom: 60px !important;}&#8221;][vc_column_text]<\/p>\n<h2 style=\"text-align: center;\"><span style=\"color: #3c3c3b;\">Key Results<\/span><\/h2>\n<p>[\/vc_column_text][vc_row_inner css=&#8221;.vc_custom_1508923974993{padding-top: 10px !important;padding-bottom: 50px !important;}&#8221;][vc_column_inner width=&#8221;1\/3&#8243;][vc_column_text el_class=&#8221;key-results-item&#8221;]<img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-996 size-medium\" src=\"\/\/greyalchemy.com\/wp-content\/uploads\/2017\/10\/Facebook-Fans-Icon-300x240.png\" alt=\"Facebook-Fans-Icon\" width=\"300\" height=\"240\" srcset=\"https:\/\/greyalchemy.com\/wp-content\/uploads\/2017\/10\/Facebook-Fans-Icon-300x240.png 300w, https:\/\/greyalchemy.com\/wp-content\/uploads\/2017\/10\/Facebook-Fans-Icon.png 350w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<p style=\"text-align: center; font-family: 'Montserrat', sans-serif; font-size: 35px; font-weight: 600;\"><span style=\"color: #333333;\">30,000+<\/span><\/p>\n<p style=\"text-align: center;\">New Facebook fans<\/p>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;][vc_column_text el_class=&#8221;key-results-item&#8221;]<img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-1012 size-full\" src=\"\/\/greyalchemy.com\/wp-content\/uploads\/2017\/10\/Stories-Icon.png\" alt=\"Stories-Icon\" width=\"350\" height=\"280\" srcset=\"https:\/\/greyalchemy.com\/wp-content\/uploads\/2017\/10\/Stories-Icon.png 350w, https:\/\/greyalchemy.com\/wp-content\/uploads\/2017\/10\/Stories-Icon-300x240.png 300w\" sizes=\"(max-width: 350px) 100vw, 350px\" \/><\/p>\n<p style=\"text-align: center; font-family: 'Montserrat', sans-serif; font-size: 35px; font-weight: 600;\"><span style=\"color: #333333;\">20,000+<\/span><\/p>\n<p style=\"text-align: center;\">Monthly social<br \/>\nmedia interactions[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;][vc_column_text el_class=&#8221;key-results-item&#8221;]<img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-1009 size-medium\" src=\"\/\/greyalchemy.com\/wp-content\/uploads\/2017\/10\/Occupany-Rate-Icon-300x240.png\" alt=\"Occupany-Rate-Icon\" width=\"300\" height=\"240\" srcset=\"https:\/\/greyalchemy.com\/wp-content\/uploads\/2017\/10\/Occupany-Rate-Icon-300x240.png 300w, https:\/\/greyalchemy.com\/wp-content\/uploads\/2017\/10\/Occupany-Rate-Icon.png 350w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<p style=\"text-align: center; font-family: 'Montserrat', sans-serif; font-size: 35px; font-weight: 600;\"><span style=\"color: #333333;\">1,000,000+<\/span><\/p>\n<p style=\"text-align: center;\">Monthly social<br \/>\nmedia reach[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;][vc_column_text el_class=&#8221;key-results-item&#8221;]<img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-1003 size-medium\" src=\"\/\/greyalchemy.com\/wp-content\/uploads\/2017\/10\/Key-result-icon-13-300x240.png\" alt=\"Key-result-icon\" width=\"300\" height=\"240\" srcset=\"https:\/\/greyalchemy.com\/wp-content\/uploads\/2017\/10\/Key-result-icon-13-300x240.png 300w, https:\/\/greyalchemy.com\/wp-content\/uploads\/2017\/10\/Key-result-icon-13.png 350w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<p style=\"text-align: center; font-family: 'Montserrat', sans-serif; font-size: 35px; font-weight: 600;\"><span style=\"color: #333333;\">10,000+<\/span><\/p>\n<p style=\"text-align: center;\">Facebook check-ins<\/p>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;][vc_column_text el_class=&#8221;key-results-item&#8221;]<img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-1001 size-medium\" src=\"\/\/greyalchemy.com\/wp-content\/uploads\/2017\/10\/Impressions-Icon-300x240.png\" alt=\"Impressions-Icon\" width=\"300\" height=\"240\" srcset=\"https:\/\/greyalchemy.com\/wp-content\/uploads\/2017\/10\/Impressions-Icon-300x240.png 300w, https:\/\/greyalchemy.com\/wp-content\/uploads\/2017\/10\/Impressions-Icon.png 350w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<p style=\"text-align: center; font-family: 'Montserrat', sans-serif; font-size: 35px; font-weight: 600;\"><span style=\"color: #333333;\">Over 80%<\/span><\/p>\n<p style=\"text-align: center;\">Of organic and<br \/>\nviral impressions[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;][vc_column_text el_class=&#8221;key-results-item&#8221;]<img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-999 size-medium\" src=\"\/\/greyalchemy.com\/wp-content\/uploads\/2017\/10\/Call-To-Action-Icon-300x240.png\" alt=\"Call-To-Action-Icon\" width=\"300\" height=\"240\" srcset=\"https:\/\/greyalchemy.com\/wp-content\/uploads\/2017\/10\/Call-To-Action-Icon-300x240.png 300w, https:\/\/greyalchemy.com\/wp-content\/uploads\/2017\/10\/Call-To-Action-Icon.png 350w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<p style=\"text-align: center; font-family: 'Montserrat', sans-serif; font-size: 35px; font-weight: 600;\"><span style=\"color: #333333;\">Attendance<\/span><\/p>\n<p style=\"text-align: center;\">Successful events<br \/>\nattendance[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_custom_heading text=&#8221;Testimonial&#8221; font_container=&#8221;tag:h3|text_align:center|color:%23ed702a&#8221; use_theme_fonts=&#8221;yes&#8221;][vc_column_text]<\/p>\n<p class=\"p1\" style=\"text-align: left;\"><span style=\"color: #727272;\">\u201c With our branch in Phuket being the first Hooters franchise location in the country, we needed an aggressive social media strategy to push Hooters on a large scale locally. Grey Alchemy took on this challenge for us and their efforts have proved fruitful for our business. Now one year on, our Facebook page continues to be a hit, bringing customers from all over the world. \u201d<\/span><\/p>\n<p>[\/vc_column_text][vc_column_text]<\/p>\n<p class=\"p1\" style=\"text-align: right;\"><span style=\"color: #727272;\">Bok Shin<\/span><br \/>\n<span style=\"color: #727272;\">General Manager<\/span><br \/>\n<span style=\"color: #727272;\">Hooters Phuket<\/span>[\/vc_column_text][\/vc_column][\/vc_row][\/vc_section]<\/p>\n<\/section>","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column css_animation=&#8221;none&#8221; css=&#8221;.vc_custom_1545558304213{padding-top: 60px !important;}&#8221; offset=&#8221;vc_col-lg-offset-1 vc_col-lg-10 vc_col-md-offset-0 vc_col-sm-offset-0 vc_col-xs-offset-1 vc_col-xs-10&#8243;][vc_custom_heading text=&#8221;The Challenge&#8221; font_container=&#8221;tag:h3|text_align:center|color:%23404041&#8243; use_theme_fonts=&#8221;yes&#8221;][vc_column_text] Hooters was an unknown brand in Thailand when it first launched in the country back in April 2014. Our objectives were ambitious: [\/vc_column_text][vc_row_inner][vc_column_inner width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1516857472185{padding-bottom: 0px !important;}&#8221;][vc_column_text css=&#8221;.vc_custom_1516857511020{margin-bottom: 0px !important;}&#8221;] To raise Hooters\u2019 brand awareness among Thai people (specifically Bangkok [&hellip;]<\/p>\n","protected":false},"author":18,"featured_media":1086,"parent":0,"menu_order":19,"comment_status":"closed","ping_status":"closed","template":"template_work.php","meta":{"footnotes":""},"categories":[4],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Hooters Case Study - Grey Alchemy | Digital Marketing Agency Bangkok<\/title>\n<meta name=\"description\" content=\"Through digital marketing, we helped Hooters raise its brand awareness, create an engaged social media community, and launch its first branch in Thailand.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/greyalchemy.com\/work\/hooters\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hooters Case Study - 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