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WATER LIBRARY

The Challenge

Water Library provides diners with some of Thailand’s best fine dining experiences. With great ambition, they launched multiple fine dining and casual dining concept restaurants. While this aggressive expansion proved to be a sound business move with the group having built a reputation for delivering exceptional dining experiences, the group needed additional help.

DIFFERENTIATED AND SCALABLE BRANDING

We created a modern, differentiated and easily scalable “by Water Library” branding for their casual dining restaurants.

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Digital Marketing Agency Bangkok Thailand - 1881 by Water Library Logo
Digital Marketing Agency Bangkok Thailand - Branding

SHARING WATER LIBRARY’S STORY
WITH THE REST OF THE WORLD

This included a well suited and media friendly press kit for all of the mother brand’s restaurants and the creation of engaging stories and insights from the chefs, sommeliers, and other key stakeholders.

Digital Marketing Agency Bangkok Thailand - Water Library Press Kit Copywriting and Design

WEBSITE REVAMP

The group’s website features a simplified online booking system for all their venues in dual languages (Thai and English), and we also set up single page microsites for each of their Water Library and By Water Library venues. This allowed for highlighting the group’s mother brand while showcasing and differentiating their sub-brands.

Digital Marketing Agency Bangkok Thailand - Water Library Website Design

CREATING A STRONG BRAND COMMUNITY

Our comprehensive social media strategy involved a complete makeover of Water Library’s social media setup. We developed their follower base, created daily content for their social media platforms illustrating their strive for perfection, dedication and craftsmanship behind each of their concepts. We ran highly targeted advertising campaigns to raise awareness of their upcoming venues and rolled out affinity campaigns with specific call-to-actions to help communicate their activities and convert brand preference and equity into sales.

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Marketing Agency Bangkok Thailand - Water Library Case Study
Marketing Agency Bangkok Thailand - Water Library Case Study

WHAT WE ACHIEVED

New Facebook Fans

30,000+

NEW FACEBOOK FANS

Monthly Social Media Reach

450,000+

MONTHLY SOCIAL MEDIA REACH

Monthly Social Media Interactions

15,000+

MONTHLY SOCIAL MEDIA INTERACTIONS

New Customer Acquisition

HIGHLY SUCCESSFUL

EVENT ATTENDANCE

Facebook